May 09, 2023 // Franchising.com // FAYETTEVILLE, Ark. - Slim Chickens announced today its new restaurant opening in Belfast, United Kingdom. Established multi-unit operators, Boparan Restaurant Group and their franchise partner J.J., are at the forefront of this opening which is the second location in Northern Ireland.
“We can’t wait to share our original southern recipe and renowned cooked-to-order chicken tenders with more members of the community in Belfast,” said Jackie Lobdell, vice president of franchise development at Slim Chickens.
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on culinary excellence in a fast-casual setting.