Achieve a Sustainable Wardrobe with Guidance from House of Colour's Expert Color and Style Analysis

House of Colour USA
Published: May 11th, 2023

Streamline Your Spring Cleaning with Expert Tips for a Sustainable Wardrobe

May 11, 2023 // Franchising.com // House of Colour USA is paving the way for a more sustainable wardrobe. Spring cleaning welcomes the opportunity for new beginnings. By working with House of Colour, you can attain not only confidence in your wardrobe but also in your environmental impact.

According to a study by Business Insider, fashion production comprises 10% of total global carbon emissions. In fact, 85% of textiles go to dumps each year. Fast fashion not only has huge environmental impacts, it also poses societal problems, especially in developing countries. The fashion industry's supply chain is rife with evidence of forced and child labor in many countries, including Argentina, Bangladesh, Brazil, China, India, Indonesia, the Philippines, Turkey, Vietnam, and others, as reported by the US Department of Labor in 2018. Unfortunately, the focus on fast production often prioritizes sales and profits over human welfare. Hence, promotion of sustainable fashion consumption is becoming increasingly critical, and House of Colour USA is at the forefront of this effort with their Color and Style analysis services.

Color Analysis and Style Analysis can be incredibly helpful when it comes to creating a fashionable and sustainable wardrobe. 

Here are a few ways they can help:

• Minimizing unnecessary purchases: With Color Analysis, House of Colour Stylists identify the colors that work best with one's skin tone and overall coloring using a 35+ year old analysis process based in science. This can help clients avoid purchasing clothing in colors that are not as flattering and that they won't end up wearing. Similarly, Style Analysis can help one identify the silhouettes, fabrics, and styles that not only work best for their unique body archetype but also honor who they are and how they want to be perceived.  This can help one avoid purchasing items that do not fit well or that they do not feel comfortable in, which often leads to the clothing being worn infrequently or not at all.
• Creating a cohesive wardrobe: When one knows which colors and styles work best for their unique self, one can build a wardrobe that is cohesive and versatile. This means they can mix and match pieces easily, and will have fewer items that only work with one or two other items in their closet. Overall, this will help reduce the number of items one owns, a key aspect of creating a more sustainable wardrobe.
• Reducing waste: When one invests in pieces that they know work well, they are less likely to get rid of them after just a few wears. This means one can keep clothing in their wardrobe for longer, reducing waste. Additionally, by choosing pieces that are well-made and of good quality, one can ensure that they'll last longer and won't need to be replaced as frequently.

Overall, by using Color Analysis and Style Analysis to create a sustainable wardrobe, you can make more intentional purchases and reduce waste over time.

House of Colour Consultants also use MyHOCLookBook to create a personalized, customized shopping experience based on their clients' unique style profile and optimal color palette. These shoppable boards are provided entirely online and can be specific for events like weddings or vacations or more general for help building a wardrobe. This allows their clients to shop from the comfort of their homes eliminating the need for unnecessary back and forth travel to local malls and boutiques. Because the Consultants know their clients' measurements, style profile and optimal color palette, the need to make a return is cut down significantly, making for an easy, more environmentally friendly shopping experience.

SOURCE House of Colour