June 13, 2023 // Franchising.com // NASHVILLE, Tenn. – The Grand Ole Opry House, owned by Ryman Hospitality Partners, is one of the most legendary music venues in the USA. Thanks to Minuteman Press franchise owner John Taylor and his team at Minuteman Press in Nashville, the face of the Grand Ole Opry House now looks as good on the outside as the music sounds on the inside.
What started out as a sales call and business cards order ten years ago has evolved into a trusted branding partnership between Minuteman Press in Nashville and Ryman Hospitality, and the result of that partnership includes incredible projects like this one – the full-wrap exterior rebranding of the Grand Ole Opry House.
Minuteman Press in Nashville is located at 415 Spence Lane, Nashville, TN 37210. John Taylor has owned the business since January of 2014 and is a member of the President’s Club for top performers across the Minuteman Press franchise system. John shares key details on working to complete this huge project on such an iconic venue.
John explains the evolution of the relationship between his Minuteman Press franchise and Ryman Hospitality, sharing, “We acquired them as a client about ten years ago. It originated with a sales call at the original The Ryman Auditorium, in downtown Nashville. The first order was a few sets of business cards. Their parent company is Ryman Hospitality. Working inward through the marketing department at Ryman Hospitality, a relationship developed. They have a lot of printers, but we stayed in touch, cross-selling where possible.”
He continues, “Ultimately, we set them up on an online portal ordering system for their printed collateral and admin items for their various brands. We make it a habit to deliver all prospects our "Portfolio Thumb-drive". It is branded Minuteman Press and goes to them pre-loaded with our most impressive projects in categorized folders. That led to us becoming one of their trusted branding partners, I would like to say their preferred branding partner. We've done projects from Nashville to New York City for them as they open new venues.”
On the project scope, John shares the following details:
“We have done multiple projects at the Grand Ole Opry House. Regarding this project: It is an extraordinary surface, in that it is stamped concrete. It is made to look like a ‘rough-cut cedar’ wooden surface, with deep woodgrain and over a half-inch depth difference between the faux planks.
There are two installation processes in this type of project. One is to install and register the panels together (58" wide panels). The second process is to heat and press the vinyl into the grain and contours with a heat gun/torch and foam hand roller, roughly 4" at a time.
John further explains the timetable for completing the exterior full-wrap rebranding, which was approximately 7 weeks:
“The exterior, as all large branding projects do, began with an intense set of measurements and a write-up of all inclusions and challenges with the surface(s). We then created an Illustrator template for their art department, advising best practices and highlighting any areas to which they should pay special attention during design.
The timetable was roughly 7 weeks, synopsized below:
TIME LAPSE VIDEO: Full-wrap rebranding of the face of the Grand Ole Opry House – Spring 2023 – Minuteman Press, Nashville: https://www.youtube.com/watch?v=a0v673sugUM
Reflecting on the large-scale rebranding now that it’s completed, John says, “I'm extremely happy with it. I really am humbled and honored to be given the opportunity. Now, for the less-than-humble perspective; it was an intense scope of work... and we got the job done! We've had only positive feedback about this installation and people are loving the new face of the Grand Ole Opry House. My favorite reaction was from a security guard that said, ‘I haven't seen this many people stop and have their pictures taken in front of the building in years and years!’. He's been there over 15 years, so that was so gratifying to hear him say that.”
John concludes, “To have our hard work appreciated, especially on such a large-scale project, it’s just a great feeling of accomplishment.”
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SOURCE Minuteman Press International
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