July 06, 2023 // Franchising.com // ATLANTA - Smalls Sliders announced today the appointment of industry veteran Michael Alberici as Senior Vice President (SVP) and Head of Marketing. In his role, Alberici will oversee and lead the company’s overall brand strategy, menu development, digital and integrated marketing and guest experience as Smalls Sliders accelerates its journey towards nationwide expansion.
Prior to joining Smalls Sliders as SVP, Head of Marketing, Alberici developed a deep expertise in restaurant branding and marketing, serving in similar roles for other nationally known, iconic brands including Cinnabon, Darden Restaurants and Universal Destinations & Experiences. He has a proven track record of driving strong results with extensive experience developing and executing strategic marketing initiatives, leading high performing teams, and building global brand awareness and consumer loyalty. With the brand’s current focus on franchise growth, Alberici will be instrumental in ensuring Smalls Sliders continues to pioneer its own category in the competitive burger segment.
“It was important to me to bring together a strong leadership team who is just as passionate about Smalls Sliders as I am,” said Maria Rivera, CEO of Smalls Sliders. “Michael is a fantastic addition to the team and will be a key partner in bringing our vision for Smalls to life by positioning the brand in a way that attracts consumers across generations – TikTok-able, clever, unassuming and a little bit in your face. I’m looking forward to our work and seeing all that we’ll accomplish together.”
SOURCE Smalls Sliders
As a fast-growing concept dedicated to serving fresh, cooked-to-order cheeseburger sliders, the Smalls Sliders franchise opportunity brings real estate flexibility and rapid construction of new restaurants with its unique modular design.