August 31, 2023 // Franchising.com // ATHENS, Ga. - Zaxby’s is thrilled to announce a recent franchise signing in Phoenix. This expansion marks Arizona as the 21st state for the brand.
“This is such an exciting time for us,” says Bert Lane, Zaxby’s Vice President of Development. “We’re thrilled to expand our footprint in the western part of the United States.”
Taking full advantage of the new incentives are husband and wife entrepreneurs Brian and Jessica Nelson, opening the new territory in Phoenix. They plan on developing six locations in the next five years in the East Valley of Phoenix, which encompasses the Queen Creek, Chandler, Gilbert, and Mesa areas. Current plans call for the first store to open in the fall of 2024, with the second in the spring of 2025, and four more locations by 2027. Both Brian and Jessica have extensive histories in the restaurant industry, are longtime fans of Zaxby’s food, and feel ready to take on this challenge.
"We are looking for our next venture to pour our heart, soul, knowledge, and resources into,” said Jessica. “Zaxby's has a high standard of excellence, which is important to us, while a lot of businesses seem to be compromising or lessening their standards. It is literally the only casual dining establishment I will eat at due to the quality and freshness of ingredients - big, longtime fan! I also love the consistency in product quality across locations. Two words: Zax Sauce.”
The Nelsons’ primary objective is to make Zaxby's the Go-To location for delicious, quality food as well as providing an efficient, welcoming, and memorable experience for their customers in the East Valley of Phoenix, Arizona.
SOURCE Zaxby’s
Zaxbys is a fast-growing QSR brand specializing in the highest quality chicken and sides. Established in 1990 in Statesboro, Georgia, the company pioneered the concept of serving chicken tenders as an entrée, a novel idea at the time.