FALLing in Love: New Menu Items Bring Trending Flavors, New Cocktails to East Coast Wings + Grill Locations

East Coast Wings + Grill
Published: November 8th, 2023

November 08, 2023 // Franchising.com // WINSTON-SALEM, N.C. - East Coast Wings + Grill (ECW+G) unveiled today a plethora of new food options in addition to new cocktail creations for guests.

Building off its robust menu that includes fan-favorites like award-winning wing flavors, delectable burger creations and unique flatbread options, ECW+G is tapping into popular flavors to give guests more of the craveable items they love. As of late October, guests can enjoy the new food and drinks options at one of the many ECW+G locations nationwide.

“East Coast Wings + Grill is known for both its bold, unique flavors and innovative menu items and our new fall lineup is no different,” said Sam Ballas, CEO of East Coast Wings + Grill. “We are very excited to debut these delicious items to our loyal guests and we are confident that we will create new lifelong fans through the unique culinary experience people have come to know and love about our brand.”

ECW+G’s new fall food items include:

• Street Corn Cobettes: Eat it like a rib. Tender crisp corn cobettes served with a Tajin® based aioli drizzle and topped with parmesan cheese.
• The Big Dill Burger: Two seasoned quarter-pound Angus beef patties stacked with fried pickle chips, Thousand Island, American cheese, Applewood smoked bacon, tomato and crisp lettuce. Served with your choice of crispy ale-battered French fries, sliced potato chips or tater tots.
• 3 new wing flavors:
  • Sweet Kickin’ Polynesian
  • Hot Honey
  • Tajin®

In addition to the new food items, the brand is launching six new cocktails – two new signature creations and four featured drinks:

• Signature Cocktails:
  • Spicy Margarita - Spice it up with this cool margarita – Cucumber and Jalapeño tequila, triple sec, lime juice, simple syrup, sour mix with a Tajin® rim and fresh jalapeño slices.
  • ECW+G Punch™ - Sip on some Hawaiian flavor - vodka, whiskey, amaretto, triple sec, grenadine, orange juice and pineapple juice.
• Featured Cocktails:
  • Bourbon Bog - Sipping on flavor – bourbon, triple sec, cranberry juice, lemon juice, simple syrup, bitters and topped with Starry
  • Electric Blue – It’s electric - vodka, blue curacao, blueberry syrup, lemonade
  • Melon Chill – Bring the chill - watermelon vodka, coconut rum, triple sec, lemonade, grenadine and topped with Starry
  • Nutty Old Fashioned – Let’s get nutty - bourbon, Frangelico, bitters

The four featured cocktails were created by ECW+G’s own North Carolina bartenders. The cocktail that sells the most between now and April 2024 will be deemed the winner, earning the creator a $2,500 cash prize. Known for its high-quality wings that come in over 50+ flavors and 7 heat indexes, ECW+G offers guests a relaxed, comfortable atmosphere to bring the family, enjoy a game, or pick up convenient carry-out options.

ECW+G will also be running a Veteran’s Day special at participating locations which will give veterans and those currently serving our country the opportunity to receive a free meal on Saturday, November 11th. The meal choices include five boneless wings + a side, five bone-in wings + a side, cheeseburger + a side or ECW+G Buffalo Chicken Salad. Side options include crispy ale-battered French fries, tater tots, or freshly sliced potato chips and all meals include a soda fountain drink or tea.

These new offerings are a direct byproduct of ECW+G’s thoughtful and responsive menu strategy, supported by three pillars: food quality, profits and guest preferences.

SOURCE East Coast Wings + Grill