January 31, 2024 // Franchising.com // DALLAS - Unleashed Brands, the leading youth enrichment growth-focused platform that includes category-leading brands Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts, experienced a year of remarkable growth and expansion in 2023. The company opened 110 new units and signed 208 new franchise agreements across the country, bringing the total number of operating and in development locations to over 1,600. This unprecedented growth resulted in serving over 25 million+ children visits, cementing Unleashed Brands’ leadership in the youth enrichment industry.
The platform brand’s emphasis on franchise owner support and business growth opportunities remained pivotal in its development over the past year. The number of franchisees becoming multi-unit owners grew to 61 percent, an increase from 56 percent seen in 2022. The company also observed franchisees expand their presence into multiple brands within the platform, growing the number of multi-unit, multi-brand owners (MUMBO) from 6 percent to 8 percent systemwide. These increases highlight Unleashed Brands’ commitment to fostering opportunities for franchisees to thrive and expand as successful entrepreneurs.
Another significant emphasis for Unleashed Brands in 2023 was expanding its portfolio to the western region of the country. Out of the 208 new franchise agreements, 14 percent were for locations that will open on the West Coast, advancing the platform's accessibility and extending its reach to serve more children nationwide.
“It’s been remarkable to see the progress and expansion we’ve achieved over the past year across our brands and franchisee network,” said Michael O. Browning Jr., Founder and CEO of Unleashed Brands. “This substantial growth is possible because of the hard work of our Home Office team, devoted franchise owners and partners that position Unleashed Brands as the dominant youth enrichment platform. We know that today’s kids are tomorrow’s leaders and we will continue to build great brands where those kids can learn, play and grow in the next year and beyond.”
Other significant accomplishments within Unleashed Brands in 2023 include:
This month, Unleashed Brands companies were named in Entrepreneur’s Franchise 500®, including Urban Air Adventure Park ranking No. 100 on the list and top in the category of Adventure Parks/Entertainment Centers for the sixth year in a row. The Little Gym ranked No. 351 as a children’s fitness brand and Snapology ranked No. 370 on the list, pulling in the No. 1 ranking in the category of Children’s Enrichment Programs in STEM.
To learn more about Unleashed Brands and current opportunities, please visit UnleashedBrands.com.
Unleashed Brands currently includes portfolio brands Urban Air, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts and was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be. For more information, please visit UnleashedBrands.com.
SOURCE Unleashed Brands
Unleashed Brands has consolidated the world’s best brands that service families under one roof.