February 13, 2024 // Franchising.com // DALLAS - Shrimp lovers can rejoice as Texas-based Golden Chick is bringing its Butterfly Shrimp back to menus across its restaurants, available now through April 14. Not only is the seasonal offering making a return, but the brand’s operations and purchasing teams worked in tandem to bring a product to consumers at a reduced, competitive price.
Golden Chick first introduced butterfly shrimp to its menus in 2020 to accompany its Southern-fried catfish. After observing others within the industry rely on popcorn shrimp, laden with thick breading, the brand identified an opportunity to give customers the crispiness and heartiness they’ve come to expect from Golden Chick. The panko breading provides a light and crispy crust that doesn’t weigh the shrimp down.
In addition to its Butterfly Shrimp, Golden Chick also offers traditional Southern-fried catfish year-round, sourced from U.S. farms and hand-breaded with a spiced cornmeal batter. This year, the brand is providing guests with four signature seafood combos including:
For additional ways to enjoy the seasonal offering, guests can add 20 Butterfly Shrimp to any order for just $12 or three for $2.49. The brand will also promote one of the brand’s popular legacy offers, the “Lucky 13” combo meal for $22.99 including 13 Golden Tenders®, four fresh-baked Yeast rolls, one family side and three sauces or gravy.
SOURCE Golden Chick
Founded in Texas in 1967, Golden Chick is a family-oriented, quick-service restaurant that prides itself on perfecting its Golden Fried Chicken, Golden Roast Chicken and Golden Tenders®.