Potbelly Signs Four Multi-Unit Development Agreements with Brand Franchisees

Potbelly Sandwich Works
Published: March 6th, 2024

March 06, 2024 // Franchising.com // CHICAGO - Potbelly Corporation announced it has finalized four multi-unit development agreements. The growth will be led by current Potbelly franchisees, who are each expanding their current commitments with the brand. The agreements will bring a total of 18 additional shops in new and existing markets.

The four Potbelly franchisees who have signed new agreements with the brand include:

• Ron Asmar of RTA Restaurant Group, LLC added four additional shops to his commitment and will now bring a total of 18 new Potbelly locations to Tampa, Florida. Asmar’s third shop is set to open in late spring/summer 2024.
• Shari Nasir and Imran Malik of Sugarland Investment Group, LLC have committed to add six additional shops to their growing portfolio of Potbelly locations in Orlando, Florida. The group opened its first shop late January 2024 and is now set to develop 12 locations over the next few years.
• Rob Wilbern of I’m A Wreck, LLC has committed to the development of four additional Potbelly shops in St. Louis, Missouri, adding to his five shop commitments in Springfield, Illinois. Wilbern opened his first traditional Potbelly shop in January and is developing a non-traditional location inside Springfield Memorial Hospital, which is expected to open in late March 2024.
• Shakti Patel of MSS Fort Liberty, LLC signed a multi-unit non-traditional franchise agreement to bring three shops to the Fort Liberty Army Base in Fayetteville, North Carolina in 2024. Patel has been a Potbelly franchisee since 2015 and currently has 3 operating locations in his portfolio.

SOURCE Potbelly