March 27, 2024 // Franchising.com // MINNEAPOLIS - American Dairy Queen Corporation (ADQ) today announced the first-ever opening of the DQ® FREEZER, keeper of all the iconic BLIZZARD® Treats ever created. While the DQ FREEZER has remained a secret for nearly 40 years, the brand is now giving fans a peek behind its doors with the return of two iconic flavors – and the unprecedented opportunity for future re-releases of more than 170 flavors. The Frosted Animal Cookie Blizzard Treat and Brownie Batter Blizzard Treat are coming out of the DQ FREEZER to join this year’s Summer Blizzard Menu.
“For decades, we’ve kept our more than 170 delicious Blizzard Treat flavors sealed in the DQ FREEZER for safekeeping. Thanks to our fans, we are opening the doors for the very first time to bring back the Blizzard Treats they never forgot for a limited time,” said Maria Hokanson, executive vice president, marketing at ADQ. “This summer, we invite all fans to celebrate the return of their all-time favorite flavors while creating new memories with family and friends.”
Fans are encouraged to get DQ FREEZER flavors before they disappear again, ahead of future returns of other iconic flavors. To learn more, visit https://www.dairyqueen.com/en-us/dq-freezer/.
Because summer doesn’t officially start without a Blizzard Treat, the NEW Summer Blizzard Treat Menu is available at participating locations for a limited time starting April 1. The menu, which features returning flavors and all-new summer flavors, includes:
To sweeten the season, DQ is offering fans a Buy-One-Get-One (BOGO) deal available only in the DQ Mobile App. From April 1 through April 14, fans can buy one of any size Blizzard® Treat and get one of equal or lesser value.
International Dairy Queen Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation (ADQ) and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,000 restaurants in the United States, Canada and more than 20 other countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffet, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.
SOURCE International Dairy Queen
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