Robeks Launches All New Performance Smoothies and Functional Boosts

Robeks Corporation
Published: April 5th, 2024

April 05, 2024 // Franchising.com // LOS ANGELES - Robeks announced today the launch of its new Performance Smoothies and Boosts.

Starting April 2, the brand is rolling out a refreshed menu powered up to include four brand-new smoothies. Robeks is also introducing three new premium proprietary Boosts aimed at promoting heart health, electrolyte integration and workout recovery.

“We’re building on the exceptional experience guests expect when they come to Robeks. Our new offerings not only taste amazing but also provide functional benefits for the heart, body and mind,” said Mitch Baker, Vice President of Marketing at Robeks. “Whether you’re seeking a protein-packed boost, antioxidant-rich options, immune support, post-workout recovery or just an infusion of hydration, we set the gold standard in performance-based smoothies.”

Pleasing fans and their taste buds for over 25 years, Robeks’ menu enhancements reflect the brand’s longstanding reputation for quality and flavor. Building upon this legacy, the menu features enhanced additions to the Performance Category:

• BraveHeart: A blend of strawberries, bananas, frozen yogurt, apple juice, dried cranberries and premium proprietary boosts, offering an incredible flavor profile. The Whey Protein Isolate, celebrated for its superior muscle repair and growth support, is paired with the new Heart Beet formula and focuses on maintaining a healthy heart enriched with vital vitamins, minerals and antioxidants, along with a boost of premium multivitamins.
• Power Surge: Bursting with blueberries, strawberries, raspberry sherbet and papaya juice, this drink boasts electrolytes and recovery-boosting properties, ideal for a post-workout pick-me-up.
• Blue Gorilla: A rich blend of blueberries, bananas, peanut butter, frozen yogurt, soy milk, multivitamins and whey protein, delivering a balance of taste and nutrition.
• Cookie Monster: Designed to satisfy sweet cravings, guilt-free, with a mix of cacao nibs, chocolate, frozen yogurt, vanilla almond milk and recovery-boosting whey protein.

Robeks’ new Boosts offer additional health benefits, allowing patrons to customize their drinks according to their specific needs:

• Heart Beet: Offers a rich vegetable source of essential vitamins, minerals and antioxidants. Packed with nutrients like potassium and heart-healthy nitrates found in beets, this formula is linked to enhanced cardiovascular and neurovascular health, as well as improved cognitive function.
• Electrolytes: Loaded with essential nutrients like Sodium, Potassium, Calcium and Magnesium, Robeks’ electrolyte boost provides a natural source of electrolytes to fuel an active lifestyle, supporting optimal hydration, muscle contraction and nerve impulse transmission.
• Recovery: Crafted to alleviate post-workout muscle soreness and facilitate muscle repair, this blend features a combination of branch chain amino acids, L-Glutamine, Taurine and L-carnitine, promoting enhanced blood flow and reduced muscle injury.

Fan favorites - like the 800 LB Gorilla, Nuts About Protein, Muscle Max and the P-Nut Power - remain prominent on the menu, alongside the new smoothies.

Remaining steadfast in its dedication to diversifying guests’ tastes, nutritional needs and ensuring exceptional experiences, Robeks places innovation at the forefront. From tantalizing limited-time offerings to the perfect combination of taste and function, the brand's menu additions, including made-to-order toasts and acai bowls, have resonated harmoniously with guests, contributing to the brand’s success.

SOURCE Robeks