October 07, 2024 // Franchising.com // MELVILLE, New York – GYMGUYZ recently hosted its eighth annual Recharge franchisee convention in Cancun, Mexico. Following the brand’s announcement of the GG DRIVE Platform, this year’s convention emphasized innovative strategies to enhance franchisee operations.
The event featured an inspiring presentation by keynote speaker Doc Cohen, CFE of Great American Cookies. A franchise industry veteran, Cohen was the first franchisee inducted into the International Franchise Association’s Hall of Fame, joining the ranks of legends like Dave Thomas, Ray Kroc, and Fred DeLuca.
Over the course of three days, the event showcased engaging roundtable discussions aimed at sharing best practices. These discussions empowered franchisees to optimize their assets and resources.
In addition to exploring the GG DRIVE Platform, GYMGUYZ introduced a new internal operational app aimed at streamlining initial fitness assessments. Set to launch in early November, this tool boasts an easy-to-use interface designed to simplify the process of conducting in-home assessments.
At the convention, a number of franchisees were recognized with a variety of awards by senior leadership.
2024 Recognitions & Awards
SOURCE GYMGUYZ
GYMGUYZ is a mobile personal training company whose main focus is individualized one-on-one fitness, group sessions, and corporate fitness.