October 31, 2024 // Franchising.com // ATLANTA – Zaxbys™ is excited to announce it is expanding into Pennsylvania and the City of Brotherly Love.
New franchise owner George Abdelmessieh, a veteran entrepreneur with over 30 years of experience in the franchise industry, has committed to bringing 10 Zaxbys locations to the Philadelphia area over the next five years, with the first two opening in 2025.
“The chance to bring Zaxbys to Philadelphia is both exciting and meaningful,” said Abdelmessieh. “Bringing Zaxbys to Philly is something I’m building not only for my community, but also for my family, creating a legacy I hope will benefit my children and grandchildren.”
George Abdelmessieh, a retired electrical engineer and seasoned franchise owner with over 30 Dunkin’ locations across South Jersey and Philadelphia, was drawn to Zaxbys by his daughter, a physician who experienced the southeastern brand while studying at Emory University in Atlanta. With the booming demand for chicken in the fast-casual space, Abdelmessieh saw Zaxbys as the perfect addition to diversify his franchise portfolio.
“Zaxbys is thrilled to enter the Philadelphia market, and we couldn’t ask for a better partner than George to lead the way,” said Mike Mettler, Chief Development Officer of Zaxbys. “George’s decades of experience and dedication to building strong franchise operations make him the perfect fit to introduce our brand to Philadelphia. We’re excited to see the impact his leadership will bring.”
SOURCE ZaxbysTM
Zaxbys is a fast-growing QSR brand specializing in the highest quality chicken and sides. Established in 1990 in Statesboro, Georgia, the company pioneered the concept of serving chicken tenders as an entrée, a novel idea at the time.