January 13, 2025 // Franchising.com // DALLAS — As 2025 begins, Twin Peaks Restaurant celebrates 2024, marked by strong growth, industry accolades and impactful community initiatives. From opening new lodges and expanding franchise partnerships to unveiling innovative menu offerings and supporting charitable causes, the ultimate sports lodge has solidified its place as a leader in the restaurant industry.
This past year, Twin Peaks expanded its reach with nine openings across the U.S. and Mexico, including:
The brand also signed four new franchise area development agreements, adding a total of 24 new lodges to Twin Peaks’ pipeline in the following areas:
Twin Peaks introduced several new menu rollouts, including reeling in new scratch-made seafood dishes, a refreshed margarita menu, five new mixed shots, 15 new cocktails, four new wines, 12 new tequilas, bourbons and rums, and bold game-day flavors all designed to elevate the guest experience.
The brand’s achievements were acknowledged with prestigious industry accolades, including:
In addition to its operational success, Twin Peaks remained steadfast in its commitment to giving back. Highlights from 2024 include:
More robust growth is expected in 2025, ready to propel the brand to new heights. More than ten new restaurants are planned to open by the end of the year.
“2024 was a testament to the strength of the Twin Peaks brand and the passion of our franchise partners, team members, and loyal guests,” said Joe Hummel, CEO of Twin Peaks. “From expanding our footprint to launching innovative menus and receiving industry accolades, we are proud of what we were able to accomplish last year. In 2025, we will remain focused on delivering exceptional experiences, fostering community and building on the strong momentum we generated in 2024.”
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks 115 locations in the U.S. and Mexico. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business, surrounded by scenic views and wall-to-wall TVs. At every Twin Peaks, guests are immediately welcomed by a friendly Twin Peaks Girl and served up a menu made for MVPs. From its smashed and seared-to-order burgers to its in-house smoked brisket and wings, guests can expect menu items that satisfy every appetite. To learn more about franchise opportunities, visit twinpeaksfranchise.com. For more information, visit twinpeaksrestaurant.com.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the timing and performance of new store openings. Forward-looking statements reflect the expectations of management concerning the future and are subject to significant business, economic and competitive risks, uncertainties, and contingencies. These factors are difficult to predict and beyond our control and could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. We refer you to the documents that are filed from time to time by Twin Restaurant Holdings Inc. with the Securities and Exchange Commission, such as its initial Form 10 and reports on Form 10-K, Form 10-Q and Form 8-K, for a discussion of these and other factors. We undertake no obligation to update any forward-looking statement to reflect events or circumstances occurring after the date of this press release.
SOURCE Twin Peaks
At Twin Peaks, expect to enjoy scratch-made food, sports on TVs from every angle, frosty 29° beers, and the fun and friendly Twin Peaks Girls. Twin Peaks is the Ultimate Sports Lodge and your gameday destination to watch football, basketball...