April 23, 2025 // Franchising.com // LAKE FOREST, Calif. — Del Taco is debuting a bold new brand campaign and the launch of three highly craveable new El Big Boxes that offer consumers unbeatable value.
Del Taco’s new look and feel embraces its California roots while celebrating its innovative, one-of-a-kind spirit in bold and unexpected ways. This isn’t just about where Del Taco comes from, it’s about what Del Taco stands for. With signature Mexican menu items like tacos, burritos and quesadillas, alongside American classics like burgers, fries and shakes, Del Taco delivers favorites in unexpected ways.
“Our refreshed look and voice reflect who we are at our core — innovative, authentic and unapologetically different,” said Sarah McAloon, Senior Vice President and Chief Administration Officer. “This rebrand allows us to continue embracing the unique spirit of Del Taco, while delivering unforgettable moments, fresh and delicious Ameri-Mex flavors and even more value to our guests.”
Further amplifying the brand’s confident and fun "Del Yeah!" attitude is a new commercial series centered around a fictional music group called the Del Yeah’s. This fun-loving group will pop into unexpected everyday moments, bringing humor, music and the delightful charm of Del Taco’s real bold offerings, further embodying the brand’s “Del Yeah” spirit.
Del Taco is turning up the flavor and packing in the value with the launch of El Big Boxes — a bold new way to satisfy cravings. The signature Del Taco spirit and flavor come to life in each box: real food, real ingredients and generous portions that leave guests full and happy, without spending a fortune. It’s an unexpected, unforgettable experience that proves you don’t have to spend big to eat big.
Each easy-to-carry, easy-to-eat-on-the-go box features a craveable mix of Del Taco favorites, perfect for any appetite or time of day:
In addition to these value-packed meal deals, Del Taco is bringing back a refreshing lineup of Mango Pineapple Popper Beverages, perfect for cooling off this spring and summer:
With bold personality, vibrant flavors and culturally connected storytelling, Del Taco is proving once again that guests can expect more — and get it.
SOURCE Del Taco
At Del Taco, all menu items taste better because they are made to order with fresh ingredients.