May 01, 2025 // Franchising.com // DALLAS – Water Wings Swim School, has successfully operated for more than two decades, is launching its national franchise program under the leadership of Unleashed Brands, the world’s first and largest youth enrichment platform.
Founded in 2003 by a husband-and-wife team with expertise in swim school management, child psychology and water safety, Water Wings has grown into a trusted name with 13 corporate locations across multiple states. Now, with the backing of Unleashed Brands, providing safe, fun and enriching environments to help kids learn, play and grow, the brand is poised to expand its reach and bring life-saving swim instruction to communities across the country.
“The launch of the Water Wings Swim School franchise program marks an important milestone in expanding access to high-quality swim education across the country,” said Josh Wall, Chief Operating Officer of Unleashed Brands. “With more than 20 years of experience, Water Wings meets the urgent need for early swim instruction. Combined with our ability to build efficiently in today’s cost-conscious environment, we’re well-positioned to scale and bring these critical skills to more families nationwide.”
The demand for swim instruction is on the rise among U.S. families. According to a recent Unleashed Brands Parent Sentiment Survey (April 2025), 34% of parents indicated they plan to invest in swim lessons for their child over the next year. Interest is even stronger among parents of younger children, with 46% of parents with kids ages 2–5 and 39% of parents with kids ages 6–9 planning to invest in swim instruction.
May is National Water Safety Month—a timely reminder of the vital importance of teaching swim skills. Drowning is the leading cause of accidental death among young children, making the need for high-quality swim instruction both urgent and impactful. With fewer than 1,000 swim schools currently operating in the U.S., the $1.2 billion global swim school franchise market is growing fast—projected to reach $1.6 billion by 2030 with a 5.6% CAGR.
SOURCE Unleashed Brands
Unleashed Brands has consolidated the world’s best brands that service families under one roof.