June 11, 2025 // Franchising.com // NEW ORLEANS – PJ’s Coffee is bringing the buzz from the bayou with a new high-voltage lineup of energy drinks available starting June 11, 2025.
Inspired by the sights, sounds and storms of summertime in New Orleans, the new trio of beverages introduces vivacious, unexpected combinations designed to keep guests refreshed and recharged. Each drink is powered with natural energy, delivering bold flavor and a radiant boost with every sip:
“We love giving our guests more ways to enjoy the PJ’s experience beyond coffee while sticking to our roots,” said PJ’s Coffee Executive Vice President of Marketing Reid Nolte. “We’re putting an energetic twist on classic favorites with vibrant drinks that pack a punch. From passion fruit to dragon fruit, each one delivers that unmistakable PJ’s personality — fun, flavorful and full of Crescent City flair.”
SOURCE PJ’s Coffee
PJ's Coffee of New Orleans was founded in 1978 by Phyllis Jordan, a pioneer in the coffee industry that demonstrated better beans, superior roasting techniques, and pure passion for the art of coffee-making mattered.