February 02, 2026 // Franchising.com // PHOENIXVILLE, Pa. — iSmash, the fast-growing interactive entertainment brand known for its adrenaline-pumping Rage Rooms and colorful Splatter Paint experiences, is coming soon to Phoenixville, Pennsylvania. The brand has confirmed plans to open a new venue this spring, situated at 260 Schuylkill Road, Suite 2, within the Shoppes at Valley Forge retail center.
Conveniently located along busy Schuylkill Road in a major open-air retail destination anchored by thriving retail and surrounded by restaurants and services, the new iSmash will be easy to access from throughout Chester County and neighboring suburban Philadelphia communities. This location will join the brand’s upcoming opening in Souderton, within the North Penn area.
The Phoenixville location will be owned and operated by sisters Christine Chang and Corina Dumitru-Fritz, local entrepreneurs launching their first franchise together. Drawing on their diverse backgrounds, Christine in academics and social media, and Corina as a biochemist and experienced business owner, the duo is ready to bring a fresh, community-focused entertainment option to the region.
“As sisters who’ve always been close, we’ve dreamed of building something that brings people joy and gives back to the community we love,” said Dumitru-Fritz. “Phoenixville has such a vibrant arts and events scene, and iSmash fits right into that energy. We’re thrilled to open a place where families, friends and coworkers can share memorable experiences.”
The Phoenixville venue will feature multiple Rage Rooms and Splatter Paint rooms designed for individuals, families, groups and celebrations; all safety gear and materials will be provided. This venue will be the first to showcase a new attraction for the brand, called Grid Block, making it a unique first for iSmash. Grid Block features hundreds of responsive LED floor tiles and glowing wall buttons, creating a high-tech game that challenges your speed, coordination and reaction time for an immersive gaming experience. The sisters plan to be involved in daily operations and community engagement, including partnerships with local organizations and participation in events through the Phoenixville Chamber of Commerce.
“Christine and Corina bring passion, creativity and a heartfelt connection to their community that are ideal for iSmash,” said Steven Shortino, founder and CEO of iSmash. “Their vision for Phoenixville goes beyond entertainment— it’s about creating something truly special for families and groups in the region. We couldn’t be more excited to see this location come to life.”
Founded on the idea of stress relief through interactive entertainment, iSmash has quickly expanded nationwide with venues that blend physical activity, creativity and social connection. For more information on the upcoming iSmash opening and to book sessions in Phoenixville, visit https://ismashusa.com/locations/pa-phoenixville/. The location is currently offering 10 percent off first bookings and a chance to win a year of free Rage Room Smashing.
Founded in 2018 by Steven Shortino, iSmash began as a bold idea in Rochester, New York, inspired by a viral video and driven by a passion for creating unique, cathartic experiences. Originally coined “Smash Therapy,” Shortino pivoted to the recognizable, iSmash name and launched the first location to immediate success. The brand offers a dynamic mix of immersive experiences—including Rage Rooms, black light Splatter Painting, and Axe Throwing—designed to meet growing consumer demand for activities that prioritize experiences over possessions.
With several years of operational success behind it, iSmash has developed a proven business model known for low start-up costs, high gross margins, and strong unit economics. Franchisees benefit from a robust support system that includes a 40-hour training program, daily operational assistance, access to a national supply chain, and integrated marketing through the brand’s in-house digital agency. As the largest and most recognized Rage Room concept in the country, iSmash offers entrepreneurs a unique opportunity to tap into a high-growth segment with the backing of a trusted brand.
For more details on iSmash and to purchase a Package, visit https://ismashusa.com/. To learn more about the iSmash franchise opportunity, visit https://ismashfranchise.com/.
SOURCE iSmash
iSmash is an entertainment concept for experiences like rage rooms, splatter paint, and axe throwing.