February 02, 2026 // Franchising.com // CHICAGO – Football frenzy will be fading, but Potbelly fans won’t be quiet for long as the neighborhood sandwich shop returns a big-time fan favorite. On Monday, February 9, the Toffee Butter Brickle Cookie comes back for a limited time only, giving fans another chance to enjoy the chewy, buttery treat that quickly earned a devoted following with its debut last year.
Rich in flavor and packed with crunchy toffee pieces, the Toffee Butter Brickle Cookie provides the kind of nostalgic comfort and craveable treat Potbelly fans love. Baked fresh in-shop daily, the limited-time cookie captures the perfect pairing of sweetness and crunch, whether enjoyed on its own or with a signature sandwich or wrap.
“The return of our Toffee Butter Brickle Cookie signals warmth and familiarity for our fans. It arrives at the perfect time, mid-winter season,” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “The cookie stands apart because of its flavor, texture, buttery base and crunchy toffee pieces. It’s a simple, well-crafted treat with fantastic taste.”
Joining the brand’s legendary lineup of freshly baked favorites, including the Oatmeal Chocolate Chip, Sugar Cookie and Chocolate Brownie, the Toffee Butter Brickle Cookie reinforces the brand’s commitment to quality ingredients and in-shop baking.
SOURCE Potbelly Corporation
Potbelly Corporation is a neighborhood sandwich concept offering toasty warm sandwiches, signature salads and other fresh menu items served by engaging people in an environment that reflects the Potbelly brand.