June 03, 2026 // Franchising.com // RAPID CITY, S.D. — iSmash, the fast-growing interactive entertainment brand known for its immersive, high-energy attractions, is officially open in Rapid City, South Dakota, on June 6. Located at 625 Main St. in Historic Downtown Rapid City, the new venue brings a one-of-a-kind entertainment experience to residents and visitors alike in one of the region’s most active community and tourism destinations.
Designed for individuals, families, friends and groups, iSmash offers guests a safe, interactive environment to break away from everyday routines through a variety of high-energy attractions. Guests can experience the brand’s signature Rage Rooms and Splatter Paint sessions, test their skills with Axe Throwing, compete in the interactive Smash Alley and Floor Frenzy experiences, or step into the Sports Simulator for virtual gameplay. The venue is designed to accommodate everything from birthday parties and family outings to corporate team-building events and private celebrations.
Leading the Rapid City location are local entrepreneurs Jake Weber and Zack Potvin, longtime business partners who also operate a regional distribution company together. After spending years exploring opportunities to diversify their business portfolio, the pair saw iSmash as a unique way to bring a new indoor entertainment option to the community.
“We’re proud to officially open our doors and introduce something completely different to Rapid City,” said Weber. “This community is full of incredible families, visitors and local businesses, and we wanted to create a place where people can have fun, relieve stress and make memories together year-round. Seeing guests experience iSmash for the first time has been incredibly rewarding, and we’re looking forward to becoming a part of the downtown community.”
Situated in the heart of Historic Downtown Rapid City, the venue is surrounded by local restaurants, retailers and attractions that draw visitors year-round. Known as the gateway to Mount Rushmore and the Black Hills, Rapid City serves as a hub for tourism, outdoor recreation and community events, making it an ideal location for iSmash’s experiential entertainment concept.
“Jake and Zack have brought tremendous energy and commitment to this opening,” said Steven Shortino, founder and CEO of iSmash. “They understand their market, care deeply about their community and share our vision of creating memorable experiences that bring people together. We’re excited to officially welcome Rapid City to the iSmash family.”
Founded on the idea of stress relief through interactive entertainment, iSmash has rapidly expanded nationwide with venues that blend physical activity, creativity and social connection. Each location provides all necessary safety equipment and materials, creating a fun and secure environment for guests of all experience levels. For more information and to book an experience, visit https://ismashusa.com/locations/sd-rapid-city/.
Founded in 2018 by Steven Shortino, iSmash began as a bold idea in Rochester, New York, inspired by a viral video and driven by a passion for creating unique, cathartic experiences. Originally coined “Smash Therapy,” Shortino pivoted to the recognizable, iSmash name and launched the first location to immediate success. The brand offers a dynamic mix of immersive experiences—including Rage Rooms, black light Splatter Painting, and Axe Throwing—designed to meet growing consumer demand for activities that prioritize experiences over possessions.
With several years of operational success behind it, iSmash has developed a proven business model known for low start-up costs, high gross margins, and strong unit economics. Franchisees benefit from a robust support system that includes a 40-hour training program, daily operational assistance, access to a national supply chain, and integrated marketing through the brand’s in-house digital agency. As the largest and most recognized Rage Room concept in the country, iSmash offers entrepreneurs a unique opportunity to tap into a high-growth segment with the backing of a trusted brand.
For more details on iSmash and to purchase a Package, visit https://ismashusa.com/. To learn more about the iSmash franchise opportunity, visit https://ismashfranchise.com/.
SOURCE iSmash
iSmash is an entertainment concept for experiences like rage rooms, splatter paint, and axe throwing.