June 25, 2026 // Franchising.com // COSTA MESA, Calif. – Perspire Sauna Studio, the country’s largest sauna franchise specializing in full spectrum infrared (IR) and red-light therapy (RLT), today announced the return of its Summer Ritual Challenge, a seasonal campaign designed to help members stay consistent with their wellness routines through the summer months. Running July 1 through July 31, 2026, the challenge invites all guests to complete eight sessions during the month of July for a chance to win one month of unlimited sauna sessions.
Summer often disrupts even the most established wellness habits. Between travel, summer holidays and packed schedules, self-care can be the first routine to slip. The Summer Ritual Challenge is designed to counter that, encouraging participants to treat their sauna practice as a consistent ritual. By committing to steady, frequent sessions, guests are able to experience the full, compounding benefits of infrared and red-light therapy, from improved recovery and circulation to better sleep, stress management and mood.
“Summer is when routines tend to slip,” said Lee Braun, Founder and CEO of Perspire Sauna Studio. “The Summer Ritual Challenge is our way of helping our guests stay grounded and consistent by turning self-care into a habit they carry well beyond the season.”
The Summer Ritual Challenge is free to join and open to all. Each participant’s month-long challenge begins on July 1.
“The prize is meant to motivate, but the real reward is what members gain by showing up for themselves eight times in a month,” added Braun. “Consistency is where the benefits of infrared and red-light therapy compound, and that’s exactly what this challenge is designed to encourage.”
Participants who complete the challenge are automatically entered for a chance to win one month of unlimited sauna sessions. The winner will be randomly chosen and contacted by a Perspire Sauna Studio representative in August.
Perspire Sauna Studio is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven wellness company offers guests a modern experience rooted in a centuries-old practice through elevated infrared (IR) sauna, red-light therapy (RLT) and contrast therapy with SNØ Showers. The brand was established in 2010 by Founder & CEO Lee Braun to expand into major markets throughout the U.S. and further its vision of making the infrared sauna experience accessible to all. The company has awarded more than 200 franchise licenses and surpassed 100 open studios nationwide in 2026. To learn more about the brand’s services and franchising opportunities, visit www.perspiresaunastudio.com.
SOURCE Perspire Sauna Studio
Perspire Sauna Studios strives to bring the benefits of infrared saunas to communities in a friendly, comfortable, spa-like atmosphere.