June 25, 2026 // Franchising.com // ROGERS, Ark. – The Big Biscuit, a modern All-American breakfast and lunch franchise concept known for its impossibly generous portions and genuine hometown hospitality, announced the opening of its Rogers, Arkansas, restaurant. The location will be situated at 1787 W Pleasant Grove Rd and will host a grand opening event for the community at a later date.
The restaurant will be operated by veteran franchisees and husband-and-wife duo, Terry and Aimee Sims. This will be the second Big Biscuit restaurant in Arkansas, joining the Sims’s existing Fayetteville restaurant, which debuted back in 2024. Both Terry and Aimee have extensive experience working in the restaurant franchise, having held previous leadership roles at Taco Bell and Arby’s Restaurant Group, and operate as franchisees for 13 Dairy Queen and two Big Whiskey’s locations across Alabama and Arkansas.
“When we were first introduced to The Big Biscuit, both Aimee and I were immediately drawn to the high-quality of food and the community values the brand has within its system,” said Terry Sims. “We’re looking forward to opening our second location with The Big Biscuit and continuing our development in the Northwest Arkansas area. As we look to bring hometown hospitality to guests in Rogers.”
The Big Biscuit is quickly becoming a major player in the fast casual breakfast and lunch category. Now operating 32 locations across Arkansas, Kansas, Missouri, and Oklahoma. The brand is supported by strong population growth and communities that value gathering over great food. As The Big Biscuit continues to grow, the company is prioritizing thoughtful, multi-unit development with operators committed to building the brand for long-term success.
“As The Big Biscuit expands across Arkansas, we are thrilled for Terry and Aimee to open their second restaurant with the brand,” said Marita Swift, Vice President of Strategic Growth at The Big Biscuit. “This location is the next step in our commitment to bringing a consistent, high-quality breakfast and lunch experience to more neighborhoods, and we’re proud of the momentum we’re building in the market.
The Big Biscuit, which opened its first franchise location in 2020, is actively expanding with franchisees passionate about bringing a community-first breakfast concept to new markets. Ideal candidates have restaurant experience, strong operating teams, and a hunger for growth. The brand is currently focused on expansion in the Houston and Dallas-Fort Worth, TX area, as well as other regional communities.
For more information about franchise opportunities, visit: https://bigbiscuitfranchise.com.
The Big Biscuit® is a full-service breakfast and lunch concept serving impossibly generous portions of classic American comfort food with genuine hometown hospitality. Founded in 2000, the brand opened its first franchise location in 2020 and has grown to 32 locations across Kansas, Missouri, Oklahoma, and Arkansas.
Known for its speed-to-table service, seasonal offerings, and commitment to community, The Big Biscuit has earned national recognition as a 2025 Entrepreneur Franchise 500 Top Food Franchise, a Franchise Times “Top Breakout Brand,” a Global Franchise Awards finalist, and a multi-time “Best Breakfast” winner in regional markets. Through local school initiatives, influencer collaborations, and philanthropy focused on food insecurity, community, and public education, The Big Biscuit brings people together—one biscuit at a time.
To learn more, visit bigbiscuit.com and follow the brand on Facebook @BigBiscuitRestaurant, Instagram @the.big.biscuit, and TikTok @eatbigbiscuit.
SOURCE The Big Biscuit®
The Big Biscuit is an All-American Breakfast and Lunch franchise concept focusing on freshly prepared, classic comfort food consistently served with generous portions in a family-friendly environment.