September 02, 2026 // Franchising.com // CHERRY HILL, N.J.— Hounds Town USA, the fully interactive doggy daycare, boarding and pet spa franchise, is expanding its South Jersey pawprint with the opening of its newest location in Cherry Hill-Woodcrest.
Opening Wednesday, Sept. 2, at 401 E. Oak Ave., Building C, Suite 103, Hounds Town Cherry Hill-Woodcrest will bring the brand’s natural pack-play approach to dogs throughout Cherry Hill and surrounding South Jersey communities. Located just minutes from the PATCO Woodcrest Station, the new location offers a convenient option for local pet parents and commuters traveling between South Jersey and Philadelphia.
Behind the new Cherry Hill-Woodcrest location are South Jersey residents Lourdes Vandvelt, Kevin Vandvelt and Jen Seroka, who bring complementary experience in veterinary medicine, business, finance and operations to the family-owned business. Jen has worked in veterinary medicine since 2017, with experience spanning emergency care, low-cost community clinics and primary care, as well as the broader animal-health industry.
“Dogs have always been a huge part of our family, and we wanted to create the kind of place we would feel comfortable bringing our own dogs,” said Seroka, owner of Hounds Town Cherry Hill-Woodcrest. “Through my veterinary career, I’ve seen firsthand how much the right environment, exercise and socialization can impact a dog’s well-being. Hounds Town allows dogs to play, interact and simply be dogs, and bringing that to the South Jersey community we call home makes it even more meaningful.”
Their passion for dogs also extends to animal rescue, with all four of the family’s dogs coming from rescue organizations.Jen has also fostered and socialized rescue dogs, giving her firsthand experience helping dogs build confidence and prepare for their future homes.
Hounds Town Cherry Hill-Woodcrest plans to support local animal-welfare organizations through partnerships and fundraising and will participate in the brand’s Hounds Town Seal of Approval program, which provides shelter dogs with daycare and socialization to help prepare them for adoption.
“Lourdes, Jen and Kevin bring exactly the kind of community connection and hands-on experience we look for in Hounds Town owners,” said Rob Flanagan, CEO of Hounds Town USA. “They understand the trust that comes with caring for someone’s dog, but they also understand dogs themselves and the importance of giving them an environment built around their natural needs. Their roots in South Jersey and longstanding connection to animal rescue make them a strong team to introduce more local families to Hounds Town.”
With interactive daycare, overnight boarding and spa services under one roof, Hounds Town Cherry Hill-Woodcrest is designed to give local dogs an outlet for exercise, socialization and play while providing pet parents with a trusted option for care.
To book your pet’s evaluation and receive a free week of unlimited daycare, visit houndstownusa.com/locations/cherry-hill-woodcrest/.
ABOUT HOUNDS TOWN USA
Founded in 2000 by former NYPD canine handler and commanding officer of the Nassau County Police Department, Michael S. Gould, Hounds Town USA offers a unique and fun approach to doggy daycare and pet boarding. The brand emphasizes a safe and welcoming environment for all dogs, no matter their size, breed, age, or ability. The fully interactive daycare facility is designed to meet each dog’s physical, social, and psychological needs through a natural pack environment. The all-day play daycare model leaves each canine companion tired and happy, resulting in what has been coined “Hounds Town hangover.” Hounds Town also offers stress-free, affordable spa services, ensuring pet parents have the option to bring home a clean and refreshed pet. Select locations are also proud to offer a Pet Taxi service, ensuring dogs have reliable transportation to and from daycare. Currently, the brand has more than 100 locations open across the country. For more information on Hounds Town USA, visit: www.houndstownusa.com.
For information on franchising with Hounds Town, visit: www.houndstownusa.com/franchising.
SOURCE Hounds Town USA
Hounds Town USA is a fully interactive doggie daycare, overnight dog boarding, and pet spa facility that offers customers worry-free and reliable pet care service.