November 13, 2026 // Franchising.com // NEW HYDE PARK, N.Y. – Potbelly, the iconic neighborhood sandwich shop, is coming to New Hyde Park with a new shop opening Tuesday, Nov. 17, at 909 Hillside Avenue.
Located in North Shore Commons at the corner of Hillside Avenue and Lakeville Road, the opening marks the brand’s debut on Long Island and the first location for franchise group Legendary Eats, which plans to open additional shops throughout Nassau, Suffolk and Queens.
Situated near the Lake Success Shopping Center and New Hyde Park Plaza, the shop will offer a convenient new dining option for nearby residents, employees and families. The opening also marks the beginning of Legendary Eats' plans to grow the brand’s presence across Long Island and the surrounding communities.
Legendary Eats’ connection to Potbelly began when the group’s founder discovered the brand while attending college in the Midwest and became a regular guest. Now, the group is bringing the neighborhood sandwich shop experience home to Long Island. Leading day-to-day operations is General Manager Eddie Bucher, a lifelong Great Neck resident with more than a decade of restaurant industry experience across Long Island.
“Having grown up in Great Neck, I know how important neighborhood businesses are to the communities they serve,” said Bucher. “We're looking forward to welcoming our neighbors, getting to know the people who live and work nearby and creating a place they can count on for great food and friendly service. We can’t wait for this shop to become a familiar stop for the New Hyde Park community.”
To celebrate the shop’s arrival, Potbelly will host a grand opening celebration on Friday, Dec. 11 from 10 a.m. to 1 p.m. featuring a ribbon-cutting ceremony, a prize wheel with opportunities to win Potbelly giveaways, games and additional festivities.
The new shop will feature the brand’s signature lineup of oven-toasted sandwiches and wraps, fresh salads, hand-dipped shakes and freshly baked cookies. Regular operating hours will be 10 a.m. to 9 p.m. daily. Guests can dine in or order ahead for pickup through Potbelly.com or the Potbelly App. Catering and third-party delivery are also available.
For exclusive offers and rewards, Potbelly invites guests to join the Potbelly Perks program, where they can unlock free sandwiches, cookies and special offers throughout the year. To sign up, visit www.potbelly.com/perks.
For more information about the new Potbelly location, visit www.potbelly.com.
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for nearly 50 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Plus, the Potbelly App and Potbelly Perks loyalty program have become popular ways for guests to order ahead, earn rewards, access exclusive offers and enjoy personalized experiences. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 465 U.S. shops, including more than 105 franchised shops. For more information, please visit the Potbelly website at www.Potbelly.com.
SOURCE Potbelly Corporation
Potbelly Corporation is a neighborhood sandwich concept offering toasty warm sandwiches, signature salads and other fresh menu items served by engaging people in an environment that reflects the Potbelly brand.