Bruster's Real Ice Cream is "A Scoop Above the Rest"

By: Kerry Pipes
Published: May 14th, 2021

There may be other ice cream shops, but none offer the unique product and proven path to success Bruster’s Real Ice Cream does. Two things stand out about the Bruster’s franchise model – premium ice cream products and stellar unit economics. Combining these two ingredients makes the brand a great investment opportunity that is ‘a scoop above the rest.’

Bruster’s Real Ice Cream has built a loyal fan base by whipping up fresh, premium ice cream daily in each of its individual shops. The brand is known for its famously decadent ice cream – available in more than 150 flavors – as well as exceptional frozen yogurt, sorbet, Italian ice, custom cakes and pies, and even dairy- and sugar-free items. Bruster’s proprietary, home-style mix is delivered fresh from its dairy and carefully prepared by Certified Ice Cream Makers in each shop every day in artisan small batches. The ice cream is never deep frozen, like some competitors’, but instead is always creamy and scoopable.

“With nearly 200 franchised locations, Bruster's is an established brand with widespread recognition, a strong fan base, and a community of loyal franchisees,” says Bruster’s Real Ice Cream, CEO Jim Sahene.

Beyond the exceptional ice cream lies another great reason to invest in a Bruster’s Real Ice Cream franchise – unit economics. Bruster’s 2021 same store sales average unit volume is at an all-time high of $530,000 systemwide. The brand also hit new company records in same store sales growth and all-time sales while also growing its unique loyalty program, Sweet Rewards, which was recognized by Newsweek earlier this year.

“In fact, Bruster’s has increased the same store sales average unit volume every year for eight straight years,” says Kim Ellis, VP of Franchise Development & Legal. “That makes Bruster’s system-wide same store sales average unit volume the highest in the ice cream industry.”

The brand’s incredible unit volume numbers are driven by several key factors:

• Bruster’s is a multi-walk-up window and drive-thru only concept 
• Franchisees can open more windows to service larger crowds during peak times and reduce windows during slower times
• Franchisees can service more people in less time than the single-file walk in/dine in model
• The walk up model allowed all stores to remain open and operating during the pandemic
• Franchisees can drive additional revenue by implementing the brand’s outside sales options such as catering, mobile unit, and food truck.

There’s no better time to be a part of the ice cream business and no better brand to team up with than Bruster’s. The brand boasts nearly 200 independently owned locations in 21 states, Guyana, and South Korea, and continues to be in growth mode. 

If the unique product offerings and great unit economics make Bruster’s Real Ice Cream sound like a stone cold investment opportunity, now is the time to make your move. To find out more about the brand’s opportunities and available territories call (724) 312-8739 or visit www.brustersfranchise.com for more information.

Related Stories