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Franchise Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Feature Story:

Cleaning Up: Dan Tarantin Has Chem-Dry And N-Hance On The Fast Track »

By Kerry Pipes

Dan Tarantin is president and CEO of Harris Research, franchisor of Chem-Dry and N-Hance Wood Renewal. Chem-Dry, founded in 1977, is a carpet and upholstery cleaning brand with more than 3,500 locations in 50 countries and provides services to nearly 10,000 homes daily. N-Hance is a cabinet and floor restoration service with more than 370 locations in the U.S. and Canada.
Tarantin was hired in late 2011 to reinvigorate and grow the brands. From 1999 to 2001, he was president and CEO of Jackson Hewitt Tax Service. During those years, the company doubled from 1,700 to 3,400 locations, customers increased more than 100 percent, revenue grew 200 percent, and EBITDA was up 600 percent. And there was more. He restructured $30 million of marketing initiatives to expand the customer base, increase brand awareness and influence, and boost client retention...

Feature Story:

Gina Puente Loves Airports! »

By Kerry Pipes

Gina Puente has made innovation and non-traditional locations a critical part of her formula for business success. Back in 2010, she told us how her family business, Puente Enterprises, had created La Bodega Winery, a winery in an airport, in the mid-1990s. She also had a half-dozen other concepts going in the Dallas/Fort Worth International Airport. We caught up with her recently and she's been at it again.
In 2013, Puente created and launched Sky Canyon by Stephan Pyles, a unique restaurant that serves contemporary Texas cuisine along with a dose of Southern hospitality and charm. It too, of course, is located in an airport--one at DFW and another at Dallas Love Field. She likes to say her company's "unique-ability" is to create and adapt new, innovative concepts into non-traditional environments...

Feature Story:

The Most Satisfied Franchisees Are... »

Multi-Unit Franchisee

More than 28,000 franchisees representing 339 franchise brands were recently surveyed- and the results reveal a highly satisfied group.
Franchise Business Review, a franchise market research firm that performs independent surveys of franchisee satisfaction, has released its "2016 Best of the Best: Top 200 Franchises" list, the only ranking of franchises based solely on actual franchisee satisfaction and performance.To identify the franchises that made its list as well as the latest trends in franchisee satisfaction, the company surveyed 28,000 franchisees representing 339 franchise brands. Franchisees who participated in the free survey were asked 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems including training and support, operations, franchisor/franchisee relations, and financial opportunity...

Feature Story:

New Year, New Generation: Are You Ready For Gen Z? »

By Adam Pierno

In case you hadn't noticed, a new generation has begun applying for full- and part-time jobs: Generation Z. Also referred to as Post-Millennials or the iGen, this group was born from about 1995 to 2012 and are coming of age between 2013 and 2020.

The giant wave of 80 million Millennials is still the dominant generation for many franchise operators, but Gen Z is coming and bringing new attitudes with them. It's still early to define this generation, but here are some preliminary conclusions based on studies to date.

With Millennials, employers saw a new focus on diversity. With Gen Z, this is even more pronounced: just over half (55 percent) of Gen Z are Caucasian, and almost a quarter are Hispanic. Along with this increased diversity comes increased tolerance...

Feature Story:

Helping Hands: Dedication, Hard Work Pave The Road To Success »

By Debbie Selinsky

During the 10 years Kevin Herman worked as a physical therapist providing home care in the Philadelphia area, he heard plenty of stories from patients about the kinds of assistance they needed--and their difficulty in finding those services. So when he heard about Senior Helpers from a friend, he was interested.
"I was already working with the exact people who would benefit from what Senior Helpers does," he says. "And I was impressed by the ease with which the brand allowed me to start and run my business."
Herman also saw a void in what local assisted living facilities provided, and designed a program that provides additional caregivers to those facilities to support the staff with resident overflow and other needs. That innovation so impressed Senior Helpers President Craig Leonard that the brand is now working to implement it across the country...

Feature Story:

Social Media Roundup: January 12, 2016 »

By Daniel Lieberman

Time to Spruce Up Your LinkedIn Profile for the New Year
If you're like many of us and don't pay much attention to your LinkedIn profile, a great New Year's resolution would be to take steps to optimize it. Writing on the Knowledge Enthusiast blog, Matthew Royse, lead content marketing and social media strategist at Forsythe Technology, offers 10 tips to improve your LinkedIn profile for 2016. Here's a start:

Feature Story:

Managing International Leads: There's More To It Than You Think »

By William Edwards, Michelle McClurg, William Gabbard, and Shanna Aldridge

It is the dream of many franchisors to take their concept into other countries. As in the U.S. and Canada, the lifeblood for expansion is generating leads from various sources, processing them, and signing a franchise agreement. And that is where the similarities between processing leads in the U.S. and abroad end.
As seen in the accompanying chart, getting an international lead from a broker, an Internet lead site, or your franchise website is only the start of a long and potentially expensive process and journey to signing a licensee agreement in another country, involving many, many steps. The authors of this article, with a combined 80-plus years of taking U.S. franchise brands global, aim to help you fully understand the difference between getting, processing, and signing U...

Feature Story:

Recruit, Retain, Repeat: How To Find, Hire, And Keep The Best Employees »

By Helen Bond

When it comes to hiring, BrightStar Care franchisees Maureen and Peter Moore count on more than just credentials to get the job done. The Moores, BrightStar's 2014 franchisees of the year, estimate that for every 10 applicants, only half make the cut to interview for a position with their in-home care business that serves Norwalk, Bridgeport, and Southbury, Conn.
"Of those five, three get hired, and of those three at least one is gone within two weeks because they don't show the type of attitude in the field that we expect," says Peter Moore. Their company, with nearly 200 employees, practices a rigorous supervision schedule to oversee staffers in the field that exceeds franchise requirements.
Recruiting and retaining high-quality employees has always been a winning business formula, but these days the right hires--so crucial to the bottom line--are harder to find, despite the growth of job-finding websites...

Feature Story:

CMO Roundtable: Changing Your Marketing Strategies And Tactics For 2016 »

Franchise Update

What changes to your marketing strategies and tactics do you plan for 2016? Give examples.
Matt Smith
Chief Marketing Officer
sweetFrog Frozen Yogurt
From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
A major tactical change will be the standardization of a national loyalty and rewards program with a move to a new vendor. In the past, sweetFrog has offered a fragmented effort with some franchise owners using a different platform than others. The new platform will change everything from the messages we deliver to their frequency and time of day--all built to give customers the kind of offers they want, when they want them...

Feature Story:

Tom Garrett Is Beginning Again With Burger King »

Multi-Unit Franchisee

Tom Garrett spent three decades with Arby's--first as an assistant manager, then as the brand's largest franchisee, and finally as CEO of the franchisor. It was mostly a good ride, he says.
In mid-2005, Garrett was president of RTM Restaurant Group (operator of 775 Arby's in 22 states with sales of nearly $800 million) when it was acquired by Triarc Companies (franchisor of the Arby's brand). Following the sale, he became COO of Arby's at a time, he says, when the company was "overleveraged in an economic crisis." However, he adds, the time he spent there, before exiting as CEO of Arby's Restaurant Group in early 2010, was ultimately worthwhile. "I can't say it was fun, but those 5 years made me tougher and smarter and better prepared to go back to what I love: being a multi-unit franchisee...

Feature Story:

Restaurants Contribute To Fighting Child Hunger »

Multi-Unit Franchisee

16 million kids in America don't know where their next meal is coming from. That's 1 in 5 children who face hunger in this country. The food service industry, including franchise brands, and research firm Technomic are trying to make a difference in helping to end this societal blight. One way is through participation in the annual Dine Out for No Kid Hungry campaign.
This past September during No Kid Hungry month, consumers helped over 9,700 restaurants across the country raise money simply by dining out at participating restaurants, purchasing select items, or making a small donation.
Technomic put their foodservice knowledge and expertise to use by conducting qualitative and quantitative consumer and operator research to help No Kid Hungry better understand and communicate the benefits of participation...

Feature Story:

Sport Clips Takes Home 2nd Place STAR Award For Best Overall Performance »

By Helen Bond

Franchise Update Media honored the top performers in franchise sales and development at its STAR Awards dinner, a highlight of the annual Franchise Leadership & Development Conference, held this past Oct. 14-16 in Atlanta. The STAR Awards (Speaking To And Responding) recognize brands for overall development performance and in the key areas of franchisee recruitment, online sales follow-up, telephone responsiveness, website effectiveness, social media, and franchisee satisfaction.

STAR Award winners are chosen based on evaluations by a team of Franchise Update sales and lead generation experts. The Sport Clips team earned the #2 award for Best Overall Performance in 2015, as well as a 1st place STAR Award for Best Overall Prospect Responsiveness...

Feature Story:

Validations - The Key To Successful Recruitment At Painting With A Twist »

By Kerry Pipes

We asked Michael Powers, managing director at Painting with a Twist, to discuss the importance of franchisee validation--and how the brand uses it as a sales and development tool.

Unit franchise growth is the fuel that supplies life and sustainability to every franchisor's existence. Without significant annual unit growth, your brand and market share will eventually erode away while your growing competitors will gladly capture the excess and continue to grow their own brands. Simply put, you are either growing or dying. And in today's competitive franchise environment, the latter is not an option for any franchise organization.

Franchisee validation can heavily influence your development success, whether you're an emerging franchisor or a large established one...

Feature Story:

Are You Seasonally Adjusted?: Keeping On Top Of Annual Cash Flow Fluctuations »

By Steve LeFever and Rod Bristol

As we enter summer each year, businesses with a seasonal sales cycle can change significantly. If you are lucky, this is your busy season with expanded revenue and, hopefully, expanded profits and cash flow. If you run a business that has diminished summer sales, you are in for the belt-tightening process of reduced revenues and cash flow.
Either way, it's critically important to understand patterns of cash flow--and how to best prepare for the seasonality of sales that most businesses experience during the course of a year. Our goal as owners is to determine the pattern of cash flow in our businesses and plan for adequate cash to cover expenses and repay debt. It is also important to clearly understand the difference between "seasonal" cash requirements and your long-term growth capital needs...

Feature Story:

The 5 E's: Customer Engagement Is A Contact Sport »

By John DiJulius

Don't just tell your employees to be present or to provide genuine hospitality without telling them Make it black-and-white, and make it measurable. One of my favorite hospitality systems for making a customer connection is the "5 E's": 1) eye contact; 2) ear-to-ear smile; 3) enthusiastic greeting; 4) engage; and 5) educate.

Feature Story:

Change Agent: Making The World A Better, Cleaner Place »

By Kerry Pipes

Jonathan Barnett has a portfolio full of ideas and plans for his expanding the Oxi Fresh Carpet Cleaning brand. As an enterprising college graduate, he founded the brand in 2006 because, he says, "Carpet cleaning has a low barrier to entry, is excellent for creating repeat business, offers a service in high demand, and has the potential to net millions of dollars." Today, nearly a decade after launching his dream, he remains atop the brand as CEO, directing its growth and pushing the boundaries of an old-school industry.
His track record to date is promising. Barnett opened the first Oxi Fresh in Denver, and within 6 months the company had expanded to 17 locations in 5 states. He gave the first five franchises away free, including one to his mother, who remains a major influence in his life...

Feature Story:

Two New Franchisees Sign On With DreamMaker Bath & Kitchen »

Multi-Unit Franchisee

The DreamMaker Bath & Kitchen remodeling franchise has just added two new franchisees to its roster. Jay Nutting and Michael Pinkerton completed their training at the Waco, Texas, headquarters in December and are taking over their new territories.
Nutting's franchise is in Kenosha, Wisconsin, and will be known as DreamMaker Bath & Kitchen of the Southern Lakes. Meanwhile Pinkerton purchased the Colorado Springs, Colorado, franchise from Mark and Deb Witte.
The two new franchisees are the first since the brand launched "major system improvements with our franchise marketing support, EMT2, expanded coaching department and updated sales and productions system," according to a company statement.
Nutting is a Wisconsin native with a corporate America background...

Feature Story:

STAR Awards: Honoring The Best In Franchise Recruitment »

By Helen Bond

When it comes to being a "STAR" franchise development player, the best keep winning--and they keep working to get better.
Franchise Update Media honored the top performers in franchise sales and development at its annual STAR Awards dinner, a highlight of the Franchise Leadership & Development Conference, held Oct. 14-16 in Atlanta.
The STAR Awards (Speaking To And Responding) recognize brands for overall development performance and in the key areas of franchisee recruitment, online sales follow-up, telephone responsiveness, website effectiveness, social media, and franchisee satisfaction.
"Franchise Update Media and the STAR awards are the only kind of awards in our particular part of the industry," says Pete Lindsey, vice president of franchising at Sport Clips, a 2015 STAR Award recipient...

Feature Story:

Women In Franchising Facts »

Multi-Unit Franchisee

Franchise Business Review routinely collects franchise market research and data covering areas such as franchisee satisfaction and franchise buyer experiences. They have a wide array of data and insight into the world of franchising. We asked them to provide some general research and statistics on women in franchising.

How female franchisees view themselves overall and within specific sectors

Feature Story:

Here Comes Gen Z!: Meet The Next Wave Of Customers And Employees »

By Adam Pierno

In case you hadn't noticed, a new generation has begun applying for full- and part-time jobs: Generation Z.
The giant wave of 80 million Millennials is still the dominant generation for many franchise operators, but Gen Z is coming of age and bringing new attitudes with them. It's early to completely define this generation, whose oldest members are just entering the workforce, but here are some preliminary conclusions based on studies to date.
With Millennials, employers saw a new focus on diversity. With Gen Z, this is even more pronounced: just over half (55 percent) of Gen Z are Caucasian, and almost a quarter are Hispanic. Along with this diversity comes tolerance.
Beyond simply being a diverse group, they have seen an African-American president voted into office and re-elected early in their lifetime...


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2016 Mega 99    

Multi-Unit Franchisee Magazine

Issue I, 2016

Multi-Unit Buyers Guide    

2015 Multi-Unit Buyers Guide

Special Edition

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