RSS Subscribe
Franchise Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Feature Story:

It's A Tax Turnaround For Ken Leese »

By Kerry Pipes

Any tax accountant will tell you that the past five years have been tough times for their business. That was certainly true for Jackson Hewitt multi-unit franchisee Ken Leese.
"With the state of the economy, you look at how fewer people working translates into fewer tax returns that need preparing," says the 47-year-old Jackson Hewitt franchisee. "Our business has struggled somewhat to remain status quo, and one of the realities we discovered is that the tax business is not so recession-proof." Regardless, Leese has remained steadfast and has made calculated and strategic moves since we profiled him in 2010.
He's divested all of his Delaware territories and replaced them with Jackson Hewitt units in Southern New Jersey, his home base...

Feature Story:

Summer Refresh: 3 Things Marketers Can Do Now »

By Gregg Schwartz

Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather can create an air of sluggishness around the office. But even if the phone's not ringing, customers are out of town, and nothing much seems to be happening, there are still several important things marketers can do right now - even during the "slow" time of year - to help boost their sales results.

The bottom line is that if you invest the time and energy into making some extra effort now, it will lay the groundwork for future success when business picks up again. Here are three marketing tips to keep you busy and productive during the remainder of the slow season:

1. Revisit old business leads and unfinished projects
When business is brisk, it's easy to fall into a pattern of grabbing low-hanging fruit, putting out fires, and responding only to the most urgent customer inquiries...

Feature Story:

Social Media Roundup: Aug 11, 2015 »

By Daniel Lieberman

Social Sharing: 6 Types of "Sharers" - Why They Do It
Sharing something in a social network works like "the wave" in a sports stadium, says Brian Kramer, author of a new book about social sharing: Shareology: How Sharing is Powering the Human Economy. Michael Stelzner, founder of Social Media Examiner, interviewed Kramer for his blog, which includes a podcast of the conversation. "For the book Bryan did more than 250 interviews with executives, marketers and social media people, as well as professors of linguistic," writes Stelzner. "The answer came down to one thing: connection." The book identifies six types of social sharers, each with their own motivations: the altruist, the careerist, the hipster, the selective, the boomerang, and the connector...

Feature Story:

Jamba Refranchising Efforts Moving Along »

Multi-Unit Franchisee

Jamba, Inc., the parent company of Jamba Juice, is continuing to make good on its rebranding initiative launched late last year. Just last month the company announced the completion of a refranchising agreement for 73 stores in the San Jose/East Bay and Sacramento markets. A company release said the brand expects to sell the remaining 27 company locations in the San Diego market by the end of the year.
Last December, Jamba announced the refranchising initiative with a stated goal of refranchising "up to 114" stores during 2015. The company has exceeded its initial plans with closed deals so far this year already representing 150 stores. The company expects that deals for 74 additional stores will be refranchised for three California markets by the end of 2015 and the Chicago/Midwest market by the first quarter of 2016...

Feature Story:

Millennials Value Value »

By Adam Pierno

Balancing price with quality and experience

Millennials, especially the younger half of the demographic, came of age during the Great Recession. As they entered the job market, they experienced hard financial times that limited earning opportunity for many. College graduates suffered high unemployment rates, and a large number have been forced to move back in with their parents. According to Pew Research Center, 36 percent of all Millennials live with their parents, 45 percent are unemployed, and 18 percent have a college degree.
They have learned how to make do with less discretionary income and fewer extravagant luxuries (save their technology.) As the economy has rebounded, unemployment levels have receded but attitudes haven’t exactly changed...

Feature Story:

Building Momentum: Cheryl Bachelder, Popeyes CEO, Wants To Build Better Leaders »

By Kerry Pipes

The single word Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen, uses to describe the resurgence of the brand is "momentum." She says Popeyes is now in its seventh year of positive growth, and its turnaround tale is one she is extremely proud to be part of.
"My background in packaged goods taught me the value of positioning a brand, listening to customers, and keeping things fresh in order to be successful," she says. "I don't believe in a brand lifecycle."
Following a career with packaged goods giants including Procter & Gamble, The Gillette Company, and Nabisco, Bachelder took a leadership position with Domino's Pizza in the mid-1990s. It was her first foray into the restaurant business and franchising, and it was a case of baptism by fire...

Feature Story:

'Sweet' Franchising Opportunities In Los Angeles And San Diego »

Multi-Unit Franchisee

Baskin-Robbins, the world's largest chain of ice cream specialty shops, is seeking entrepreneurs to develop new and existing ice cream shops in Southern California. Specifically, the brand is seeking candidates who are looking for opportunities in Glendora, Long Beach, Oceanside, and Pico Rivera. Sites in the San Diego market are also up for grabs. The brand has more than 7,500 retail shops in nearly 50 countries.
"We're looking for motivated entrepreneurs who have a passion for their local communities to join our team and take advantage of the many perks that Baskin-Robbins offers," said Grant Benson, CFE, vice president of global franchising and business development, Dunkin' Brands. "This is a great opportunity for anyone who has ever thought about owning his or her own ice cream shop...

Feature Story:

Batteries Plus Bulbs CEO Russ Reynolds Thinks Outside The Battery »

By Kerry Pipes

Russ Reynolds' leadership has helped Batteries Plus Bulbs push boundaries and create enhancements that not only are keeping the brand relevant, they're also are expanding its product and service offerings and creating sustainable growth. Under Reynolds' direction, the brand has seen system revenue more than double in the past 5 years, along with maintaining double-digit system sales growth and store opening rates during this period. Today Batteries Plus Bulbs is the country's largest battery and light bulb franchise and is looking to expand the $30 billion battery and $17 billion light bulb industries.

Following retail management experience at Target and GNB Technology (a consumer and industrial battery manufacturer), Reynolds arrived at Batteries Plus in 2000, serving as president and COO for two years until he became CEO and put the brand on the fast track...

Feature Story:

Congress Authorizes Additional Funds For SBA »

Multi-Unit Franchisee

The House of Representatives approved a bi-partisan measure last week that would lift the cap on the Small Business Administration's (SBA) 7(a) loan program to $23.5 billion, which would enable SBA to continue approving much needed loans to business owners - like franchisees. The House vote follows the Senate's approval of the same increase just two weeks ago.
The IFA and other pro-franchising groups are praising the move. "We are extremely pleased policymakers on both sides of the political aisle recognized the importance of the 7(a) loan program, which provides critical funding to small businesses, including franchise small businesses," said IFA President & CEO Steve Caldeira, CFE. "For every $1 million in lending to a franchise, 40 new direct and indirect jobs are created - a sizable return on investment...

Feature Story:

7 Tips To Make The Most Of The Dreaded "Summer Sales Slump" »

By Eliot Burdett

Since we were children, we've been programmed to believe that summer means time off (except for farmers). The quandary for those in sales is that this often leads to the dreaded summer sales slump.

As we head into the second half of summer, many senior sales executives nationwide may be paying the price for lenient policies such as Summer Fridays in the form of decreased productivity. Couple this with the fact that many potential prospects are traveling, on vacation, or otherwise unavailable for phone calls or emails, sales might be dwindling. We've identified 7 tips to avoid the dreaded summer sales slump.

Feature Story:

Shahid Hashmi Has His Eye On 100 Popeyes »

Multi-Unit Franchisee

"I wish I had started my career in franchising 10 years earlier," says Shahid Hashmi today.
But he's doing his best to make the most of his time now. The multi-unit franchisee, whose holdings in the Mid-Atlantic and Northeast regions include 45 Popeyes Louisiana Kitchens, 2 Burger Kings, 2 Retro Fitness gyms, and, most recently, ZIPS Dry Cleaners, has hatched an aggressive growth plan that he predicts will top $150 million in revenue in the next 10 years.
Armed with two MBAs and 20 years of financial experience in the telecom industry, Hashmi considered his initial foray into franchising an investment, when he opened a Popeyes store in Washington, D.C., in 1994. He soon would quit his day job after discovering he needed to be more than just a weekend boss...

Feature Story:

New Franchise Legislation Would Hamper Franchisee Rights »

Multi-Unit Franchisee

New legislation that seeks to enhance the rights of franchisees would in fact hurt them and their businesses, says the IFA. The franchise group has come out against the legislation purporting to be pro-franchisee as anti-opportunity and unnecessary considering the many franchisee protections already in place. The legislation was introduced by Representative Keith Ellison (D-Minn.).
"For five years running, franchising continues to outpace growth of the overall U.S. economy," said IFA President & CEO Steve Caldeira, CFE. "Representative Ellison's new legislation is a misguided attempt to 'protect' franchisees by burdening them with new regulations and restrictions on how they run their businesses. Franchising creates millions of jobs and small business ownership opportunities for Americans, including tens of thousands of veterans, minorities, and women...

Feature Story:

Q&A With Valerie Kinney - VP Of Marketing At CertaPro Painters »

By Philip St. Jacques

Valerie Kinney first became immersed in franchising in 2003 when she joined Auntie Anne's Pretzels. In September 2014, she became a regional marketing manager at CertaPro Painters and recently was promoted to vice president of marketing. And while she'll be the first to tell you that her favorite paint color is Sherwin-Williams' Fun Yellow (SW 6908), she's also thrilled to share some insights on the realities of franchising, how CertaPro fosters collaboration with its franchisees, and recent examples of the brand staying relevant with marketing strategies.

CMOO: Before joining CertaPro Painters, you were at Auntie Anne's. Can you tell us about your transition from a food retail brand to a home service brand?

Kinney: First off, I can't eat paint, so my waistline is thanking me every day! The customer journey, price point, and purchase frequency are a few examples of differences I've experienced during my transition...

Feature Story:

Social Media Roundup: July 28, 2015 »

By Daniel Lieberman

3 Free Photo Apps To Improve Your Social Media Marketing
Everybody loves photos in social media. Here are three free apps to help you work with them to attract and engage more of your target audience, fans, and prospective customers. Aviary is a full-featured, web-based photo editor that can handle just about anything you can throw at it: enhancements such as sharpening and brightening, applying filters, blemish removal, and much more. Bonus: Aviary allows sharing directly to Instagram, Facebook, Twitter, or email. Image Sizer solves the problem of getting pictures to fit into the Instagram square frame. It also lets you place multiple images into one frame, offers a choice of filters, and has sharing options. The new Google Photos app is attracting a lot of attention...

Feature Story:

Partners And Friends: 30-year Relationship Blossoms In Perennial Success »

By Helen Bond

Partners and Friends: 30-year Relationship Blossoms in Perennial Success

By Helen Bond

Franchisees looking for insights into succeeding with a partner can learn a thing or two from multi-brand franchisees Judy Ewing-Lonetti and Sandy Dunn. Mutual respect is the cornerstone of their 30-year business relationship. They know they wouldn't be where they are today without one another.
Their company, Charlotte-based Ewing-Dunn, is a mainstay at North Carolina's Charlotte Douglas International Airport, where they operate coveted food franchise locations under three different brands: Brioche Dorée, Cinnabon, and TCBY. In the coming months, they will add an Auntie Anne's and at least one additional food franchise when construction is completed on a new concourse at the airport, which set an all-time record in 2014 with more than 44 million travelers...

Feature Story:

Fund-Amental Change?: Is Aziz Hashim's New Fund For Franchisees A Game-Changer? »

By Eddy Goldberg

Tired of paying royalties? How would you like to get in on collecting them? That's one of the reasons--among many--behind an innovative fund created to allow multi-unit franchisees to own or invest in franchise brands.
"If you're in franchising as a multi-unit franchisee and have built your enterprise by paying royalties, it's a very natural hedge to have an investment in an entity that's in the business of collecting royalties," says Aziz Hashim, founder and general partner of the new fund, called NRD Partners.
Hashim, who has made a career operating restaurant franchises, says he has been preparing for this new role all his franchising life. "I've entered and exited 14 brands in my career. So in a way I've been practicing as a little mini-private equity or fund anyway...

Feature Story:

Meineke Car Care Exceeds Fundraising Goal At Annual Charity Golf Tournament »

Multi-Unit Franchisee

Earlier this summer, Driven Brands 17th Annual Charity Golf Tournament was held to support the Driven Brands Charitable Foundation. Driven Brands' Meineke Car Care brand raised $72,000 for The Children's Miracle Network. The donation will help support the hospital network that treats children who require care, whether they are battling cancer, suffering from a traumatic injury, or are living with a genetic disease.
As part of a multi-million dollar fundraising commitment benefitting the 170 Children's Miracle Network Hospitals (CMN Hospitals) across the United States and Canada, Meineke asked its vendors, franchisees, and friends to participate in a golf tournament that benefits Children dealing with illnesses and other afflictions...

Feature Story:

IFA Criticizes Department Of Labor's "Administrative Guidance" On Contractors »

Multi-Unit Franchisee

The International Franchise Association (IFA) is speaking up for franchisees and small businesses everywhere in response to new "administrative guidance" from the Department of Labor (DOL). The guidance applies an "economic realities" test to decide whether a worker can be an independent contractor or must instead be classified as an employee. The IFA says the guidance is unnecessarily intrusive and called it yet another in a long list of Obama Administration directives that will make it harder for millions of small businesses to operate and grow.
"Franchise business owners are simply exhausted and frustrated by the Obama Administration's death by a thousand cuts' attempt to transform the workforce and ignore the concerns of the small business community...

Feature Story:

Are You Selling Your Marketing Expertise To Candidates? »

By Jim Bender

Many of us have been in the franchise business longer than... well, a long time. At Franchise System Builders we have had the fortunate experience to work with many companies and to become intimately involved with their franchise offering, franchise development processes, and resulting successful operations.

Earlier this year, as we worked with our clients to update their disclosures for 2015, our review of several FDDs again brought to our attention a selling opportunity overlooked for years by franchise development teams. This opportunity runs through your website, collateral materials, phone conferences, discovery day meetings, and even your FDD. It is an opportunity to highlight a critical expertise of your brand and establish another point of differentiation...

Feature Story:

10 Most Common HR Issues For Franchises - And How To Address Them »

By XpertHR

These days, even experienced franchise owners can be overwhelmed by human resource demands and compliance challenges. In a new report, XpertHR identified the 10 most common HR dilemmas faced by franchises and offered guidance on how to address them. The white paper can help franchises - franchisors and franchisees alike - deal with issues such as joint employer liability, employee leave, reasonable accommodation requests, paid sick leave, employee classification, overtime requirements, finding and hiring the right employees, onboarding and training, protected activity, and more.

While all franchises face similar issues, smaller franchisees, typically focused on running their business and putting out fires, generally focus on day-to-day employment challenges and struggle to stay current with legal and workplace trends...


Learn More

2015 MVPs! And the winners are...    

Multi-Unit Franchisee Magazine »

Issue III, 2015


Multi-Unit Buyers Guide    

2015 Multi-Unit Buyers Guide »

Special Edition

The Franchise Buzz:


A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2015. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)