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Franchise Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Feature Story:

Validations - The Key To Successful Recruitment At Painting With A Twist »

By Kerry Pipes

We asked Michael Powers, managing director at Painting with a Twist, to discuss the importance of franchisee validation--and how the brand uses it as a sales and development tool.

Unit franchise growth is the fuel that supplies life and sustainability to every franchisor's existence. Without significant annual unit growth, your brand and market share will eventually erode away while your growing competitors will gladly capture the excess and continue to grow their own brands. Simply put, you are either growing or dying. And in today's competitive franchise environment, the latter is not an option for any franchise organization.

Franchisee validation can heavily influence your development success, whether you're an emerging franchisor or a large established one...

Feature Story:

Are You Seasonally Adjusted?: Keeping On Top Of Annual Cash Flow Fluctuations »

By Steve LeFever and Rod Bristol

As we enter summer each year, businesses with a seasonal sales cycle can change significantly. If you are lucky, this is your busy season with expanded revenue and, hopefully, expanded profits and cash flow. If you run a business that has diminished summer sales, you are in for the belt-tightening process of reduced revenues and cash flow.
Either way, it's critically important to understand patterns of cash flow--and how to best prepare for the seasonality of sales that most businesses experience during the course of a year. Our goal as owners is to determine the pattern of cash flow in our businesses and plan for adequate cash to cover expenses and repay debt. It is also important to clearly understand the difference between "seasonal" cash requirements and your long-term growth capital needs...

Feature Story:

The 5 E's: Customer Engagement Is A Contact Sport »

By John DiJulius

Don't just tell your employees to be present or to provide genuine hospitality without telling them Make it black-and-white, and make it measurable. One of my favorite hospitality systems for making a customer connection is the "5 E's": 1) eye contact; 2) ear-to-ear smile; 3) enthusiastic greeting; 4) engage; and 5) educate.

Feature Story:

Change Agent: Making The World A Better, Cleaner Place »

By Kerry Pipes

Jonathan Barnett has a portfolio full of ideas and plans for his expanding the Oxi Fresh Carpet Cleaning brand. As an enterprising college graduate, he founded the brand in 2006 because, he says, "Carpet cleaning has a low barrier to entry, is excellent for creating repeat business, offers a service in high demand, and has the potential to net millions of dollars." Today, nearly a decade after launching his dream, he remains atop the brand as CEO, directing its growth and pushing the boundaries of an old-school industry.
His track record to date is promising. Barnett opened the first Oxi Fresh in Denver, and within 6 months the company had expanded to 17 locations in 5 states. He gave the first five franchises away free, including one to his mother, who remains a major influence in his life...

Feature Story:

Two New Franchisees Sign On With DreamMaker Bath & Kitchen »

Multi-Unit Franchisee

The DreamMaker Bath & Kitchen remodeling franchise has just added two new franchisees to its roster. Jay Nutting and Michael Pinkerton completed their training at the Waco, Texas, headquarters in December and are taking over their new territories.
Nutting's franchise is in Kenosha, Wisconsin, and will be known as DreamMaker Bath & Kitchen of the Southern Lakes. Meanwhile Pinkerton purchased the Colorado Springs, Colorado, franchise from Mark and Deb Witte.
The two new franchisees are the first since the brand launched "major system improvements with our franchise marketing support, EMT2, expanded coaching department and updated sales and productions system," according to a company statement.
Nutting is a Wisconsin native with a corporate America background...

Feature Story:

STAR Awards: Honoring The Best In Franchise Recruitment »

By Helen Bond

When it comes to being a "STAR" franchise development player, the best keep winning--and they keep working to get better.
Franchise Update Media honored the top performers in franchise sales and development at its annual STAR Awards dinner, a highlight of the Franchise Leadership & Development Conference, held Oct. 14-16 in Atlanta.
The STAR Awards (Speaking To And Responding) recognize brands for overall development performance and in the key areas of franchisee recruitment, online sales follow-up, telephone responsiveness, website effectiveness, social media, and franchisee satisfaction.
"Franchise Update Media and the STAR awards are the only kind of awards in our particular part of the industry," says Pete Lindsey, vice president of franchising at Sport Clips, a 2015 STAR Award recipient...

Feature Story:

Women In Franchising Facts »

Multi-Unit Franchisee

Franchise Business Review routinely collects franchise market research and data covering areas such as franchisee satisfaction and franchise buyer experiences. They have a wide array of data and insight into the world of franchising. We asked them to provide some general research and statistics on women in franchising.

How female franchisees view themselves overall and within specific sectors

Feature Story:

Here Comes Gen Z!: Meet The Next Wave Of Customers And Employees »

By Adam Pierno

In case you hadn't noticed, a new generation has begun applying for full- and part-time jobs: Generation Z.
The giant wave of 80 million Millennials is still the dominant generation for many franchise operators, but Gen Z is coming of age and bringing new attitudes with them. It's early to completely define this generation, whose oldest members are just entering the workforce, but here are some preliminary conclusions based on studies to date.
With Millennials, employers saw a new focus on diversity. With Gen Z, this is even more pronounced: just over half (55 percent) of Gen Z are Caucasian, and almost a quarter are Hispanic. Along with this diversity comes tolerance.
Beyond simply being a diverse group, they have seen an African-American president voted into office and re-elected early in their lifetime...

Feature Story:

Fresh-Baked Approach: We Take Our Pretzels Seriously, Not Ourselves »

By Bill Phelps

In the fast food industry, taste will always rule. The past few years, however, have seen a shift in the way guests connect with brands, with elevated expectations regarding food quality, transparency, and authenticity. While evolving with your guests is mandatory for success, doing it in a way that aligns with your brand's ethos is the difference between average and thriving. For all the growth Wetzel's Pretzels has experienced, ensuring that our products, marketing, and guest experience have been brand aligned since day one is an element we're incredibly proud of. We were the 10th player in the fresh-baked pretzel category when we entered in 1994, and people said we'd maybe get to 30 locations. We will end 2015 with 320 units, with another 35 to 40 opening in 2016...

Feature Story:

Mover And Shaker: John Judson Grows With The Brand »

By Debbie Selinsky

John Judson and his partners have grown their Two Men and a Truck franchises in St. Louis, Chicago, Salt Lake City, and Boston into a 15-franchise operation that brought in $16 million in revenue last year.
They could just enjoy the ride as the largest franchisee for the popular moving company, but Judson, who earned this year's Single Brand Leadership MVP Award, says that's not the way they roll. "The folks at Two Men and a Truck are a really close group of good-hearted people, so we're happy to have them use us as a pre-sale, have us talk to potential franchisees, and get them pumped up by sharing our stories."
Judson bought a single franchise in St. Louis in 1994. In 2001, he brought in his brother Jason, who had been working with him, as a partner...

Feature Story:

Famous Dave's Refranchising In Chicago »

Multi-Unit Franchisee

Elliott Baum is preparing to grow even bigger with the Famous Dave's brand. The franchisee just signed a new development agreement and has taken over seven Famous Dave's locations in a refranchising deal just inked in the Chicago market.
Famous Dave's announced the sale of its seven Chicago locations to Baum's Windy City Restaurant holdings. The sale includes the Illinois Famous Dave's locations in Addison, Algonquin, Bolingbrook, Evergreen Park, North Riverside, Orland Park, and Oswego.
Baum, who has been a franchisee since 2003, is the owner and operator of six Famous Dave's franchises in the Ohio and Michigan markets. He said, "I am excited about Famous Dave's, the company's future, and the opportunity for market growth. I look forward to working with the existing restaurant team in Chicago and serving award-winning barbecue to our guests...

Feature Story:

FY2016 Omnibus Bill Misses The Mark »

Multi-Unit Franchisee

The IFA issued a statement applauding Congress last week on its efforts to enact the FY2016 omnibus spending package, which contains many provisions beneficial to small business owners. But the IFA said it excluded a bipartisan provision that would have temporarily halted the National Labor Relations Board's (NLRB) enforcement of its joint employer standard.
"The omnibus bill includes a delay of the Health Insurance Tax (HIT), which would have increased health plan premiums on individuals and employers, and it includes a two- year delay of the 40 percent excise tax on high-value health plans," IFA President & CEO Robert Cresanti stated in a letter to Members of Congress. "This, coupled with the passage of the tax extenders package, will have a salutary effect on small business growth and job creation...

Feature Story:

New Year Message: Live An Extraordinary Life »

By John DiJulius

This may sound mean or unsympathetic, but one of my least favorite sayings is, "I gave my best." To me, this is an unacceptable crutch. I don't want to hear it.

My personal feeling is this: when the goal is to accomplish greatness, go where no one or no team has gone before. I wasn't asking for your best effort; your best is what you were capable of in the past. I was expecting you to figure it out, to try a thousand ways (and, if need be, another thousand ways), expecting you to innovate, lose sleep, get around it, find loopholes, research, and sweat like you never have before. Every extraordinary accomplishment, invention, or revolution was not a result of someone giving their best. Somehow that person or group found a way to do what no one else could do...

Feature Story:

Tutoring Ninja: Jon-Anthony Lui Is Passionate About Making A Difference »

By Debbie Selinsky

When Jon-Anthony Lui was growing up, he watched closely as his father achieved success in franchising, selling products such as real estate and insurance. But the bright young entrepreneur found his niche when he began working for Tutor Doctor, which offers one-on-one tutoring to children in the home.
"Making a difference with young ones has always been a passion of mine. We all remember who made an impact on our lives at some point--a teacher, friend, relative, or mentor--and I liked the idea of capturing that magic and releasing it upon the masses in an organized, structured way. That's a beautiful thing," says Lui, who owns 10 Tutor Doctors, whose 350 tutors serve 850 families in 10 territories in Greater Toronto.
Lui, whose parents died when he was 21, opened his first franchise territory, Tutor Doctor Vaughan, in 2009...

Feature Story:

Social Media Roundup: December 22, 2015 »

By Daniel Lieberman

Target the Right Customers for Your Brand on Facebook: 5 Tips
With more than 900 million daily visitors, Facebook is a place where many of your customers are active, no matter what business you're in. Facebook advertising can be a great (and cost-effective!) way to reach them. The big question is, How do you find them? Fortunately, the Facebook Ad platform includes powerful tools to help you out. Michael Bird, a social media blogger writing on Social Media Revolver, provides 5 tips on how to find the people you're looking for on Facebook. Here are two:

Feature Story:

What's It Worth?: Business Valuation - Tips For A Faster Sale »

By Rod Bristol

There are many misconceptions about how to go about valuing your business. In general, most business owners have a value in their mind that is usually several times more than the actual value a sophisticated, competent buyer ultimately pays. The process of getting from perceived value to sale price can be very, very challenging. Here is some helpful information to get you to a successful valuation and faster sale of your business.

Business valuation

Feature Story:

Global Tech: How Franchise Brands Are Using Technology Abroad »

By William Edwards

Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
The use of technology around world is similar to that in the United States and Canada: franchise management, development, operations, training, social media, and marketing. POS systems that are web-based make keeping track of unit sales much easier and timelier no matter what country the franchisor expands into. To learn more about the use of technology in global franchising, we reached out to several franchise sector experts in key franchise countries, as well as several U.S. companies.

Chile
For the past 8 years, restaurants have used IT for better customer service and for administrative purposes...

Feature Story:

11 Brands!: Orchestrating The Dwyer Group's Marketing Charge »

By Kerry Pipes

Pam Harper says she learned at an early age the commitment and tenacity it takes to run a small business. She drew inspiration and strength from observing her own parents toil to make their businesses succeed. Empathizing with small business owners is something she believes makes her successful in her role as vice president of marketing for The Dwyer Group.
Harper began her marketing career with Sysco in Wisconsin. She moved on to become the director of marketing for a dry cleaning franchise, worked in special events management and fundraising for the National Multiple Sclerosis Society, and spent a year in healthcare marketing before joining the home services industry in various marketing capacities.
In her current role, she says, “I have the opportunity to guide an in-house team of nearly 50 marketing, communications, and creative professionals responsible for growing all of The Dwyer Group’s brands: 11 franchised and one corporate-owned...

Feature Story:

A Family Business Success Story »

Multi-Unit Franchisee

Renu Aggarwal bought her first Subway in Houston in 1997 with money she had saved.
Renu, who'd been a full-time homemaker, had saved funds from selling 22-karat gold jewelry from India wholesale to upscale jewelers in Houston and Dallas. She heard about Subway and franchising and decided that being a franchisee would be "lower-risk" than selling jewelry - a "golden ticket" sure to take care of their family in the future.
Despite her husband's initial hesitance, the mother of two, who had minimal English and some basic Spanish, went ahead with her plans. Today, she owns 55 Subways in Texas and New York and recently acquired another brand, Wing Zone, in Houston in order to diversify.
Her husband, who soon quit his job to join her in the business, is now a proud believer in her business acumen...

Feature Story:

Building Bench Strength In Your Organization »

By Dan Schneider

Key managers are the bedrock for any size business. They shape the culture and provide the leadership to drive results in line with the vision, mission, and strategic goals of the organization. Due to the operational and leadership weight they carry, if a key manager leaves the business without a plan for a speedy replacement, the organization can be left incapacitated. As a result, the development of leadership and management bench strength is critical to providing for the continued success of the franchise business.
The process of bench building is relatively simple, however, discipline to implementation is where many organizations struggle. Adopting the following philosophies in your process will ensure your program is on the right path...


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2016 Mega 99    

Multi-Unit Franchisee Magazine

Issue I, 2016

Multi-Unit Buyers Guide    

2015 Multi-Unit Buyers Guide

Special Edition

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