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Franchise Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Feature Story:

Words Of Wisdom: Community Involvement »

Multi-Unit Franchisee

Adam Saxton
Brands: 67 McAlister's Deli locations
Explain the role of community involvement for you and your company: I believe the success or failure of a business depends on the community's support of that business and you can't ask for support if you aren't also willing to give it. I also believe that for anyone interested in community involvement or philanthropy that the first dollar you give should always be local, start at home before looking elsewhere. There are great needs in every town. Two recent examples: Our McAlister Deli's locations sold pink sugar cookies last October, as part of Cookies for a Cause, with a portion of the proceeds split among 13 local Susan G. Komen affiliates. In 31 days, 63 stores sold 36,105 treats, resulting in a donation of $18,052...

Feature Story:

6 Digital Marketing Tactics Franchisors Need For Franchisee Success (Part 2) »

By Paul Elliott

In April, we covered the first three of six digital marketing priorities for franchisors. Now, in part 2, we pick up at tactical tip #4, highlighting how franchisors can increase consumer awareness and drive local sales through smarter digital franchisee marketing.

4) Paid search: be creative to overcome competition

Even with Google's recent change, which caused increased competition in paid search by eliminating a large portion of the paid search real estate, bidding on buyer-ready keywords remains one of the quickest and most effective ways to engage consumers ready to purchase. However, we continue to see daily evidence that the friction between the wants and needs of franchisor marketing managers and the local franchisees is alive and well...

Feature Story:

Social Media Roundup: July 12, 2016 »

By Daniel Lieberman

Facebook Live Gets Results for Small Business Marketers
Facebook Live, Facebook's new video platform, lets users share live video with your followers and friends on their Pages and Profiles. This article on Social Media Examiner by Mari Smith, co-author of Facebook Marketing: An Hour a Day, shows three examples of Facebook Live that produced great results for the marketers who made them. Planning, preparation, and attention to building buzz were key factors in the success of the Results Fitness nine-minute Live flash mob. They built on their success with a three-minute highlight reel. Read about how Results and two other innovative businesses have been successful with Facebook Live.

Google Places for Local Marketers
This blog on SociablWeb lists 5 things you're missing out on if you don't use Google Places...

Feature Story:

Texas-Sized: Michael Knobelock Is Well On His Way To 100 Units »

By Kerry Pipes

They say everything's bigger in Texas. It's definitely bigger for Texan Michael Knobelock, whose Houston-based MSK Enterprises operates nearly 70 franchise locations spread across 4 different brands and 7 states. Since we profiled him 5 years ago, Knobelock has added Captain D's and Sears Appliance & Hardware stores to his Church's Chicken and Little Caesars stores. He also has his own restaurant, Dekker's Mesquite Grill, located in an affluent suburb of his hometown, along with plans to start building his own Italian restaurant this year.
He's come a long way since the 1980s, when he borrowed $10,000 from his parents to re-open a shuttered convenience store in Houston. He succeeded in that early business venture, which he eventually sold, and in 1992 used the proceeds to open his first Church's in Houston--becoming the first Church's franchisee in the city...

Feature Story:

The Emotional Toll Of The DOL Ruling »

By Dan Schneider

Well, there they go again. Those folks at the Department of Labor (DOL) just can't leave well enough alone. This time they've changed the overtime rules creating administrative/legal headaches for HR departments, and essentially reclassified a lot of people from salaried back to hourly positions. As a result, many franchisee owners are convinced that the impact will be complete demotivation of those who have been 'demoted' by the DOL. Long-term, it probably won't have a negative impact on your franchise business because your high-value employees will be promoted back into an exempt higher-salary position.
Reason says that this change isn't the end of the world, but individual motivation is based more on emotion than on reason. So if you have some disgruntled employees come to you concerned about their take home pay, their ability to grow in the organization, and feeling demotivated because the bureaucrats in Washington, D...

Feature Story:

Words Of Wisdom: Team Leadership Qualities »

Todd Mulvahill
Brands:  6 Papa Murphy's Pizza locations
What are the important leadership qualities to you and to your team? How do others see you? What kind of party do you want? If you were to be transferred to one of my other restaurants tomorrow, what kind of party would your crew throw for you? Would it be a party of sadness, because they don't want you to leave them? Or would it be a party of joy because they can't stand working for you and they are elated that you are leaving? If any of our managers possess leadership qualities that would land them at the second party, they most likely should go find their happiness somewhere else.

Feature Story:

BrightStar Care's CEO Shelly Sun On Building And Leading A Growing Brand »

By Kerry Pipes

Shelly Sun, CEO and co-founder of BrightStar Care, never planned to start a company. But in 2001, she and her husband, J.D. Sun, were struggling to find quality in-home care for his grandmother and discovered they weren't alone. They decided to take matters into their own hands.

"We built a healthcare staffing company to provide the full continuum of care, from home care to supplemental staffing for corporate clients such as nursing homes and physicians," she says. Sun says she worked 90 to 100 hours, 7 days a week in those early years, but the payoff has been worth it.

They launched the company in 2002 and began franchising in 2005. "Although we already had three successful company-owned locations, we knew that through franchising we would be able to expand much faster than if we were to do it on our own," she says...

Feature Story:

Using LinkedIn To Attract Prospects And Validate Candidates »

By Red Boswell

We asked Red Boswell, SVP of franchising and business development at Expense Reduction Analysts, how he uses social media to attract prospects and validate candidates. Here's what he had to say.

To some, social media is a whippin', one big annoyance. But to me it's a blast. Jump onto Facebook for 30 seconds and you'll see amazing transparency, humor, personal branding, bold ignorance, inspiration, heartache, plus a whole lot of cute kitten and ugly kid photos.

At Expense Reduction Analysts (ERA) we invest most of our time and efforts in the social media space with LinkedIn, the leading social network specifically focused on the business community. Over the past 18 months it's become considerably easier to locate, connect with, and validate the suitability of candidates on LinkedIn...

Feature Story:

Millennial Psychology: Bringing Out The Best In Your Up-and-Comers »

By Jason Conrad

As I'm sure you've noticed in your dealings with Millennials, there can be significant differences between their attitudes and those of the Baby Boomers. What makes Millennials tick? How do their minds work, and how can we use that understanding to increase productivity in our businesses? Do Millennial leaders buy into the cliché portrayal of their generation as self-entitled, impatient, and erratic in the workplace? How do Gen Xers and Baby Boomers view these individuals as they rise within management ranks and take on leadership roles?
Millennials have much higher levels of perceived self-importance than their predecessors, typically brought on by the protection and emotional cheerleading of their Boomer parents. They crave career growth and progression and search not only for success, but also for meaning in their jobs and everyday lives...

Feature Story:

Multi-Unit Franchisee Bill Hall Elected Treasurer Of IFA »

franchising, leadership, dairy queen, multi-unit franchisee, investing, ifa

Longtime multi-unit franchisee and Multi-Unit Franchising Conference board member and former chair, Bill Hall, was named treasurer of the IFA at the board's summer meeting earlier this month. Hall has more than 35 years of franchising, financial management, and investing experience.
He has been a multi-unit franchisee of various brands since 1986 and is currently the CEO of Treats Investments, LLC, owner/operator of five Dairy Queen locations in Texas. He is also the CEO of Align Capital, LLC, a private equity firm in Austin, Texas, focused on investments for family offices. 
During his career he has also owned and operated community banks in Texas, independent restaurant concepts, various private equity operating companies, and real estate investments...

Feature Story:

3 Inexpensive, Effective Ways To Get Your Brand Involved At The Local Level »

By Alex Vaccaro

As a franchise business, you likely advise your local franchisees on ways they can stand out from their competitors and get local customers to notice them. Even with the support of co-op dollars, franchisees can no longer rely on traditional media options like buying TV or radio ad time to reach their local audiences, as more and more consumers are opting for streaming media and other digital services.

In light of this shift, encourage your franchisees to take a personal approach by getting involved in their communities. There are inexpensive solutions that can bring visibility to a local franchise business and also help them give back - a clear win-win! Here are three ideas you might suggest to help your franchisees get started...

Feature Story:

Words Of Wisdom: Taking Care Of Employees »

Multi-Unit Franchisee

Brooke Wilson (and partner/husband Les)
Brands:  5 Two Men and a Truck

What are you doing to take care of your employees?  We recognize hard work, dedication, and loyalty.  Support their objectives and aspirations. Help them achieve their personal and professional goals.  Offer opportunities for advancement, and respect their wants if they are comfortable where they are.  We have brought in financial counselors to help them plan personal budgets to align with financial goals (like buying a new home, or paying for schooling).  We have provided training for business ownership and invested in business ownership via partnership in franchising.  

Feature Story:

Social Media Roundup: June 28, 2016 »

By Daniel Lieberman

4 Social Media Marketing Analytics Tools To Help You Measure ROI
Measuring the ROI from social media marketing has always been a challenge for brands. While the sites themselves offer some analytics to help guide social media managers, they tend to be weak on actionable information. That's where the tools (Quintly, Sysomos, Followerwonk, and Buffer) reviewed in this article come in. If you're in search of a deeper look into your social media efforts, consider one or more of these tools. "If you want great analytics to measure your ROI and inform future marketing decisions, don't rely on the social media websites. Instead, use specialized tools that will  provide you with the most helpful information," writes Jack Edwards on GrowMap...

Feature Story:

Sibling Harmony: Leveraging Their Differences To Build A Company »

Multi-Unit Franchisee

In some ways, brothers Jesse and Charles Keyser, 39 and 35, are very different, and that's good. So are their three brands--Little Caesars, Sport Clips, and Oxi Fresh Carpet Cleaning--which also is good. They've built their business over the past decade, by leveraging Jesse's salesmanship and drive, Charles' operational skills and passion for food, and their combined social media savvy into a steadily expanding franchise company.
"Charles is my counterbalance," says Jesse. "He's a more conservative person. He makes sure I can go out and open doors at a quick pace without us getting into financial trouble. Before we sign a lease, we talk about it. If we both feel good, we do it. If one doesn't, we put it on hold."
Their division of duties has Charles in charge of operations for Little Caesars (their first franchise) and Oxi Fresh, which the brothers signed on with in 2014 after being impressed by the brand at the Multi-Unit Franchising Conference...

Feature Story:

They've Got The Meat!: How Arby's Reinvigorated Its Brand »

By John Bowie

Arby's has come a long way in the past few years. Over that time, the legacy brand has launched a series of innovative, meat-focused menu items, including the sizzling Brown Sugar Bacon sandwich lineup, the most successful limited-time offer platform of 2015. It was so tempting that we even created a "Vegetarian Support Hotline" for our non-carnivorous guests who were lured by the sandwich's "meaty goodness."
This past year, we opened 69 new restaurants system-wide including 60 new restaurants in the U.S., the highest number since 2008, and we completed more than 175 remodels. In December, we were proud to reopen our doors in New York City after nearly a decade, just a few steps from Times Square. Adweek said it best: "If you haven't been inside an Arby's lately, you probably wouldn't recognize the place...

Feature Story:

Consolidation Nation: Large Franchisees Continue Expanding »

By Eddy Goldberg

In the world of multi-unit franchisees, the big keep getting bigger. In our Multi-Brand 50 rankings, which we began publishing in 2008, the number of units operated by both the top 5 and top 10 franchisees has climbed steadily since 2010, following a post-recession drop-off when franchisees retreated from growth and instead focused on operational efficiency and selling or closing under-performing units.
Also during the past decade: many franchisors worked hard to refranchise their corporate stores; a generation of retiring franchisees with sizable portfolios sold them, whole or in part, to other large operators; and to help grease the skids for all these asset transfers, bankers relaxed their underwriting criteria, alternative lending sources sprang up, and the coffers of private equity firms (overfilled and searching for investment opportunities) expanded their strategic and acquisitional sights from franchise brands to franchisee organizations...

Feature Story:

Millennials Looking For More Purpose In The Workplace »

Multi-Unit Franchisee

Millennials have something of a mixed reputation when it comes to work.
Studies show that they aren't loyal to employers so much as to the job itself. They also want to find a purpose to their careers beyond making money - which is a pretty good thing, says Jackie Dryden, co-author with Bethany Andell of Get Your Head Out of Your Bottom Line: And Build Your Brand on Purpose.
Companies have had a front row seat in recent years for watching the difference between Millennials and previous generations, the latter being motivated more by traditional incentives, such as money.
"Millennials might be feeling the backlash of receiving negative press but they are right - a company must first start with purpose; then innovation and profits follow...

Feature Story:

Challenge The Pros: Choosing The Right Marketing Media »

Franchise Update

How do you choose the right marketing media to reach your ideal candidates, and how often should you communicate with them?

Mark Jameson
Executive Vice President, Franchise Support & Development
Fastsigns International
We believe in utilizing many different marketing channels to reach our candidates, and more importantly, in targeting those in the right markets and for the right category or model. Our brand relies on a strong public relations and digital marketing strategy to target and find the ideal candidates. With the help of a significant national TV buy, Fastsigns is lucky to have a strong brand presence that enables us to stay top of mind.
However, this is only a piece of how we communicate the franchise opportunity to candidates, so we must employ a variety of marketing strategies to attract the right candidates...

Feature Story:

NLRB Blues? How To Avoid Being Viewed As A Joint Employer »

By Barry M. Heller

Recent decisions and efforts by the National Labor Relations Board (NLRB) and the U.S. Department of Labor (DOL) have raised the serious possibility that franchisors may, depending upon the particular circumstances, be considered joint employers, along with their franchisees, of the employees of the franchisee.

Last August, the NLRB issued a decision (Browning-Ferris) in which it ruled that a company could be a "joint employer" of the employees of its independent contractors even if it does not actually control the employment decisions of the independent contractors, as long as it 1) exerts indirect control or 2) possesses the right to control those decisions. Similarly, the current Administrator of the Wage and Hour Division of the DOL (David Weil) has taken the position that to protect workers, franchisors should be held liable for the labor and employment liabilities of their franchisees...

Feature Story:

Words Of Wisdom: Hiring, Training, And Retaining »

Multi-Unit Franchisee

Todd and Kelly Mulvahill, Owner/President/CEO; Owner/Secretary
Brands: 6 Papa Murphy's Pizza; 14, Gyro Shack

How do you hire and fire, train and retain?We always try to hire and promote from within with management whenever possible. We have not gone outside the company for management now for three years. When we have gone outside, we use Indeed as a media tool to find candidates. If I'm guilty of one thing, it is leading a horse to the water trough too many times thinking they will drink and they just don't. I tend to believe everybody is good. But sometimes it's just clear, an employee needs to go find their happiness somewhere else when company standards are not followed. We have a main store that we call our training store...

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Multi-Unit Franchisee Magazine

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2016 Multi-Unit Buyers Guide

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