From established franchisors adding gluten-free items to their menus to start-up franchisors building their brand around healthy, gluten-free options, the market for gluten-free foods is taking off. The market for gluten-free foods was estimated at $2.6 billion in 2010, and franchise restaurants are competing for a bite of that gluten-free pie. With more than 20 million Americans identified as having an intolerance to gluten, and the number diagnosed rising each year, that pie is bound to grow.
Gluten-free food was named one of the Top 10 Hottest Menu Trends for 2011 by the National Restaurant Association, and franchise restaurants are hot in pursuit of customers seeking gluten-free meals and snacks. From pizza and pasta to pastries and cookies, franchise food brands have been adding gluten-free items to their menus for several years, a nationwide phenomenon expected to continue growing in the coming years.
French Fry Heaven, the first and leader in the gourmet fry market, has catapulted its way into the marketplace with an ingenious franchise concept that transforms fries into a fun, gourmet snack that can be dressed up more than 50 ways....
