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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Robert Morris, Vice President of Development and Global Operations at Altitude Trampoline Park discusses the key roles of their operations teams.
  • Franchise Update Magazine
  • 2,162 Reads
Häagen-Dazs prioritizes brand reputation, sales growth, and training for its operational teams, conducting regular inspections, implementing a Mystery Shopper program, and providing continuous hands-on training to enhance customer experience and support its teams nationwide.
  • Franchise Update Magazine
  • 1,670 Reads 2 Shares
The Cleaning Authority transforms residential cleaning businesses through dedicated business coaches, personalized mentorship, and proven processes, ensuring quality service and franchise success for over 25 years.
  • Franchise Update Magazine
  • 1,608 Reads
A.J. Titus, President of Signarama and Starpoint Brands discusses the key roles of their operations teams.
  • Franchise Update Magazine
  • 2,360 Reads 23 Shares
Technology has become a game-changer in providing effective training in franchising.
  • Franchise Update Media
  • 1,198 Reads
How franchise brands can prepare for and bounce back from a crisis.
  • Franchise Update Media
  • 1,256 Reads
Rachel Pletz, the senior director development marketing with Alamo Drafthouse, talks about marketing, innovation, customer engagement, and loyalty.
  • Franchise Update Media
  • 1,399 Reads 1 Shares
FSOs are transforming the game for brands looking to avoid costly mistakes and expand with successful franchisees.
  • Helen Bond
  • 1,589 Reads
A record crowd attended the '23 Franchise Leadership & Development Conference to focus on growth and development.
  • Kerry Pipes
  • 1,420 Reads
Franchise piloting can be a strategic approach for emerging franchise brands seeking safe and sustainable growth.
  • Franchise Update Media
  • 1,275 Reads 4 Shares
A franchise business coach is an invaluable asset to the franchise system, guiding, supporting, and mentoring franchisees.
  • Franchise Update Media
  • 1,426 Reads 4 Shares
IHOP
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The importance of crafting an effective exit strategy for short-term franchise owners.
  • Franchise Update Media
  • 1,101 Reads 3 Shares
MassageLuXe CEO and President Kristen Pechacek on breaking down the barriers between franchise development and marketing.
  • Franchise Update Media
  • 1,561 Reads 55 Shares
This year, 120 brands shared their franchise lead generation and recruitment processes for the 2024 AFDR.
  • Kerry Pipes
  • 1,928 Reads 17 Shares
Franchise Update honored brands for their stellar franchise development efforts in 2023.
  • Nancy Badertscher
  • 1,297 Reads 2 Shares
Franchise Update's annual mystery shopping survey of franchise development tools suggests room for improvement.
  • M. Scott Morris
  • 1,554 Reads 1 Shares
Suitable candidates will appreciate knowing that your screening process ensures a “jerk-free” environment.
  • John DiJulius
  • 1,311 Reads 2 Shares
Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
  • Jack Monson
  • 2,053 Reads 8 Shares
Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
  • Franchise Update Magazine
  • 1,445 Reads 19 Shares
Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.
  • Franchise Update Magazine
  • 1,477 Reads 9 Shares
Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
  • Franchise Update Magazine
  • 1,440 Reads
Red Roof Inn
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Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
  • Franchise Update Media
  • 1,512 Reads 6 Shares
Elevate your brand's success by prioritizing consistent employee training for a customer-centric focus, ensuring memorable experiences that drive loyalty and growth.
  • Franchise Update Media
  • 1,423 Reads 8 Shares
Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
  • Franchise Update Media
  • 1,701 Reads 17 Shares
Ensure your franchise development website's success by prioritizing ADA compliance--meeting legal standards, broadening your audience, and enhancing inclusivity in the digital era.
  • Franchise Update Media
  • 1,128 Reads
When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.
  • Kerry Pipes
  • 1,788 Reads 22 Shares
Peter Piper Pizza added a new fast-casual option, attracting new guests and growing its fan base.
  • Genaro Perez
  • 1,488 Reads
Ziebart SVP & Chief Growth Officer Larisa Walega is not only leading the development of Ziebart, but also driving growth in the franchising industry as the incoming chair of the IFA Women's Franchise Committee.
  • Franchise Update Media
  • 1,417 Reads 9 Shares
When it comes to franchise expansion, the franchise sales representative plays a pivotal role in the journey.
  • Franchise Update Media
  • 1,356 Reads 1 Shares
Franchise Update Media warns of impostors, strongly advises dealing only with the company directly for conference registrations and hotel reservations.
  • Franchise Update Media
  • 1,295 Reads 15 Shares
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