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FOR IMMEDIATE RELEASE
OCTOBER 08, 2008

A Meatier, Clubbier Club Sandwich from Potbelly

October 08, 2008 // Franchising.com // Chicago, IL — For years, avid fans of Potbelly Sandwich Works have been creating their own unique versions of Potbelly's eleven sandwiches. And now Potbelly has taken one of those fan favorite creations and made it official. That's right, there's a new sandwich at Potbelly! It's called the CLUBBY. It's Potbelly's take on the classic club sandwich. The CLUBBY is a meatier, clubbier, club sandwich with oven roasted turkey, hickory smoked ham, bacon, provolone cheese, ranch dressing, lettuce and tomato.

Carl Segal, SVP of Operations in charge of Special Projects at Potbelly says, "Potbelly customers are a creative bunch. We had a lot of our regulars making versions of a club sandwich based off of our current menu. We love the twists they put on our sandwiches and that inspired us to create the CLUBBY. Now all sandwich fans in the greater Chicago-land area can enjoy the CLUBBY at their neighborhood Potbelly. So the next time you're at Potbelly, try the CLUBBY and thank the person in line next to you – because you never know, they may have contributed to the sandwich you are about to enjoy."

The CLUBBY, with more of the stuff you love from Potbelly, is priced at $5.39. The CLUBBY is available beginning October 6th only at Potbelly Sandwich Works in Illinois, Indiana and Wisconsin. Keep on Clubbin'!

About Potbelly Sandwich Works

From its humble beginnings as a small antique store on Chicago's north side, Potbelly has grown from one to more than 200 company-owned and -operated stores. Potbelly's unique experience is defined by its combination of hot sandwiches, hand-dipped shakes, tasty made to order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food. People in search of a Potbelly sandwich can find stores in Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Ohio, Pennsylvania, Texas, Virginia, Wisconsin, and the District of Columbia! For more information visit the company's Web site at www.potbelly.com.


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