Social Media
Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.
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It's a tough job but somebody's gotta do it. Facing off with a screaming, unreasonable, irrational customer represents the ultimate test of any employee's service skills.
- John Tschohl
- 10,048 Reads 2 Shares
It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
- Multi-Unit Franchisee
- 7,475 Reads 1,023 Shares
Franchising is a diverse world comprised of all kinds of brands, products, services, and opportunities.
- Multi-Unit Franchisee
- 12,140 Reads 1,023 Shares
Hello? Is anybody there? One of the biggest problems sales people face with social media and technology is the lack of real, meaningful contact and communication.
- Multi-Unit Franchisee
- 4,862 Reads
While many small and medium-sized businesses have been quick to embrace free postings on social media networks, one-fourth of those active on social networks expect to spend more money to advertise on sites like Facebook, LinkedIn, and Twitter in 2014...
- Multi-Unit Franchisee
- 5,803 Reads
A couple of months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients.
- Marsha Friedman
- 4,539 Reads
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
- Nate DaPore
- 7,546 Reads
A Gallup poll from earlier this year shed light on an ugly little secret in the business world: Most American workers either hate their jobs or don't care one way or the other about them.
- Multi-Unit Franchisee
- 4,151 Reads 39 Shares
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
- Nate DaPore
- 8,706 Reads
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
- Scott Klososky
- 4,148 Reads 96 Shares
If you're not using social media as part of your recruiting process you should be.
- Multi-Unit Franchisee
- 6,150 Reads 95 Shares
"What's your best advice for women in business?" It's a question I hear frequently as more and more women strike out on their own, whether it's to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents.
- Marsha Friedman
- 4,345 Reads 14 Shares
Confused about using social media as part of your consumer marketing toolkit? You're not alone.
- Franchise Update
- 3,360 Reads 40 Shares
A new international survey of companies identifies some unique and surprising social media trends.
- Multi-Unit Franchisee
- 3,832 Reads 45 Shares
There has been loads of media attention directed toward Twitter, the 140-character micro-blogging service that allows people and businesses to communicate with their "followers."
- Multi-Unit Franchisee
- 5,958 Reads 42 Shares
I find it amazing that the delivery of high quality customer service is so uncommon even with all the talk and focus on the topic.
- Lisa Ford
- 5,254 Reads 429 Shares
Every business sector has its leaders, its standouts, its superstars. In franchising these are the Empire Builders, multi-unit and multi-brand franchisees who operate not one or two, but 10, 20, 100, or more franchised units.
- Franchise Update Media
- 14,321 Reads 1,023 Shares
Those sanitarily questionable movable feasts that have rolled through America's cities for decades are being replaced.
- Kerry Pipes
- 34,396 Reads 4 Shares
Wisconsin-based Topper's Pizza just launched its first-ever "mobile pizza store" this past July. The brand is one of many testing the waters of mobile food delivery vehicles.
- Kerry Pipes
- 8,754 Reads 840 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
- Joe Mathews
- 2,579 Reads 36 Shares
Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not!
- Paul Segreto
- 2,248 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference.
- PRESS RELEASE
- 2,298 Reads 1 Shares
Franchising is the champion of small business expansion, and Franchising.com is the official home page of the industry, offering 50,000 pages of information for interested consumers. The site is the most comprehensive intelligence and information resource for more than 2,400 franchises worldwide, covering 24 franchise industries, and more than 250 sub-industries.
- Franchise Update Media
- 7,376 Reads 25 Shares
By now everyone is familiar with the Domino's Pizza "turnaround" campaign that's been all over the airwaves. The brand created a high profile marketing campaign that addressed negative consumer attitudes about its pizza by embracing the criticism and showing consumers that the brand was listening. The project has been an overwhelming success for the 9,000-store chain and president and CEO J. Patrick Doyle will offer an insider's look at the campaign from soup to nuts when he keynotes the 2011 Multi-Unit Franchising Conference in Las Vegas April 27-29.
- Multi-Unit Franchisee
- 4,890 Reads 8 Shares
Many of you asked for it, so here it is – the monthly resource for marketing leaders, providing relevant content and ideas to help improve marketing success and consumer branding in the food, retail, and service sectors.
- Steve Olson
- 3,580 Reads 63 Shares
Being a part of YouTube is no longer something franchise businesses can control. Chances are, you're there, whether you created the content or not.
- Lisa Wehr
- 4,559 Reads 99 Shares
There are tweets and pokes, posts and check-ins, mayors, fans, friends, and likes. It seems as though every social media network has its own language and users--yet all of them are grouped together as the "shining light" of marketing for the year to come. Well, here's the truth. While social media is now a cornerstone for branding, sales growth, and PR, for multi-unit franchisees to successfully use social media to drive business into stores, you need to get the facts.
- Lisa Wehr
- 7,287 Reads 33 Shares
In April 2010, McDonald's helped cement the realization that if franchises want to continue succeeding in this consumer-driven world, they must get involved in social media.
- Lisa Wehr
- 3,483 Reads 5 Shares
If you haven't already done so, it's time to face the facts. Your customers are online and they're using social media. Here's what many of them are doing - connecting with their friends on Facebook, chatting up brands on Twitter, and spending quality time with companies through videos on YouTube. They are writing and reading blogs, listening to and participating in podcasts, and connecting on LinkedIn. Want to reach them? You can if you're at the right places.
- Multi-Unit Franchisee
- 3,029 Reads 1 Shares
One of the emerging benefits of the social media phenomenon is the technology's ability to put franchisees right in the middle of fresh customer feedback
- Multi-Unit Franchisee
- 2,580 Reads 20 Shares
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