September 12, 2013 // Franchising.com // New Orleans, LA - WOW Café American Grill & Wingery (WOW) continues its aggressive nationwide growth with the opening of eight new campus locations. Back-to-School has gotten a lot better for college students and staff on campuses across the country with the addition of WOW to university dining. Locations can be found at Marymount University, Kennesaw State University, Georgia Regents University, Texas Lutheran University, West Virginia University, University of South Florida St. Petersburg, California State University Monterey Bay and University of Alabama Birmingham. All locations are currently open and operating just in time for the 2013 – 2014 school year.
“Expansion in the university sector is part of our overall non-traditional growth strategy,” says Ryan Stansbury, Franchise Development Director of WOW. “With these new locations, we currently operate 60 campus restaurants and plan to add 6 more by end of 2013.”
WOW campus restaurants showcase a QSR model with a menu catering to college students and staff “on-the-go.” The casual restaurant features a menu of burgers, sandwiches, wraps, fresh salads, as well as wings, tenders and 8 signature sauces. WOW also offers an array of healthier options, including entrée salads, fresh wraps, grilled options, lettuce wraps, and lighter side items. Additionally, all chicken is fresh, never frozen made with the highest quality ingredients.
WOW’s recent campus openings expand across seven states, including:
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This fall also marks the launch of WOW’s newly designed food truck. The first university to feature the new WOW food truck will be Jacksonville State University in Jacksonville, AL. The truck will feature a select menu of burgers, wraps, tenders and wings and will operate for all major events throughout the entire campus.
WOW Café: American Grill & Wingery falls under the restaurant portfolio of Ballard Brands, which is co-owned by three brothers Paul, Scott and Steve Ballard.
Over the last year, WOW Café: American Grill & Wingery has seen extensive growth in the non-traditional market, expanding in universities across the country, as well as airports, hotels, malls, hospitals, and most recently, its first military base location at Camp Pendleton in California.
“We have 70 locations across the U.S. and plan to open 6 more by end of year,” says Stansbury.
For more information, visit www.wowcafe.com. For franchising information, visit www.wowcafefranchise.com.
WOW Café: American Grill & Wingery launched in 2001 by New Orleans native Paul Ballard. Originally WOW Café & Wingery, Paul envisioned offering diners a “World of Wings” with a large selection of fresh chicken wings and sauces featuring flavors from around the world. Today, the fast casual grill is owned and operated by Paul and his two brothers, Steven and Scott and features an extensive menu of burgers, sandwiches, wraps, fresh salads, as well as wings, tenders and 17 signature sauces. WOW strives to create an All-American grill that serves the highest quality food made with the freshest ingredients. WOW can be found coast-to-coast from California to Florida. With our family story deeply embedded in New Orleans culture and heritage, we strive to bring a piece of home into every restaurant.
Ballard Brands formed in December 2012 by brothers Paul, Scott and Steve Ballard. The company’s restaurant portfolio includes retail brands WOW Café: American Grill & Wingery, PJ’s Coffee of New Orleans, The Original City Diner, and Boardhouse Serious Sandwiches. These brands collectively total nearly 150 locations in both traditional and non-traditional models and continue to grow. Ballard Brands also operates wholesale brand New Orleans Roast coffee, which is sold in grocery stores and featured in an array of locations, including restaurants, hotels, airports and c-stores. Ballard Brands corporate offices are located in Covington, LA.
SOURCE WOW Café: American Grill & Wingery
Jennifer Bond
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Emily Reimsnyder
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WOW American Eats serves wraps, over-sized salads, Angus burgers on Texas toast, southwest items including: quesadillas, fajitas and of course wings, tenders and shrimp.