WOW Café American Grill & Wingery Franchise Business Overview
About WOW Café American Grill & Wingery
The WOW Café American Grill & Wingery serves wraps, over-sized salads, Angus burgers on Texas toast, southwest items including: quesadillas, fajitas and of course wings, tenders and shrimp.
Founded in December 2001 in Covington, Louisiana, Paul Ballard had a dream for a restaurant that would appeal to a broad segment of the casual dining market. He put together a team that he could count on; his brothers Scott and Steven. With hard work, vision, practical experience and commitment to customer service, the Ballard brothers developed WOW Café. Together, through extensive research of industry and market trends they put their idea into a plan of action. They drew on their background as successful franchise owners of two different food service companies. With the advice of experts, they created a menu targeting families and young professionals. Award-winning chef George Rhode IV and from the kitchen of New Orleans’ own Chef Paul Prudhomme, recipes for WOW Café’s proprietary sauces and spices were created to captivate restaurant-goers from around the globe.
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