April 09, 2018 // Franchising.com // CHEYENNE, WY - Taco John’s is taking the bold flavor of one of its most iconic menu items to a whole new level with the debut of … drum roll … Loaded Potato Olés®.
Beginning today, guests can indulge in seven different versions of these little slices of heaven packed with a serious punch. Each of the new craveable dishes begin with the original foundation that everyone has come to love and adore over the past 39 years - round bites of crunchy potato, cooked golden brown and sprinkled with a signature blend of bold spices.
It’s what comes next that’ll blow your mind. Embrace the unique new flavors of the Loaded Potato Olés, which include:
Enjoy these unique new offerings for just $3.49 each or upgrade your combo for $1.79. Prices and participation may vary by location.
To accompany this iconic debut, Taco John’s is taking to the airwaves with a new advertising campaign featuring Coach, its newly introduced brand mouthpiece, along with a contemporary new logo, updated branding, and slogan - Olé The Day.
“This is the first major enhancement that we have made to our most iconic menu item - Potato Olés - since we created them in September of 1979,” said Tom Meyer, Taco John’s Vice President of Marketing. “We have taken a perfected dish and turned it into something truly magical. We are excited to launch these specials along with our new campaign today. I have no doubt that they are going to be a huge hit.”
These unique new offerings will only be available through June 17. So be sure to take advantage of these game-changing specials before they say adiós.
With its fusion of distinctive flavors and south-of-the-border spices, the Taco John’s menu offers several signature items, including Meat and Potato Burritos, original Street Tacos and world-famous Potato Olés®. Taco John’s owns Taco Tuesday® with epic deals on crispy tacos every Tuesday. Download the TJ® Rewards App and like Taco John’s Facebook page for exclusive deals.
Taco John’s operates and franchises nearly 400 quick-service restaurants in 23 states. Privately owned, the business opened its first restaurant in 1969 in Cheyenne, WY. Taco John’s prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients and special recipes, seasonings and sauces. For more information or to apply for a position, visit tacojohns.com.
Jami Zimmerman
Champion Management
Vice President Of Public Relations
O: 972.930.9933
C: 469.426.7657
jzimmerman@championmgt.com
SOURCE Taco John’s®
Taco John's prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients and unapologetically original recipes, seasonings and sauces.