DALLAS, Aug. 30, 2022 // PRNewswire // - Smoothie King, the leader in purposeful smoothies, has been on the leading edge of the industry since being founded in 1973. Today, Smoothie King announced the launch of a proprietary Espresso. The new Espresso offering compliments the brand's current Cold Brew smoothies, plus, guests will have the option to add Espresso or Cold Brew to any smoothie on the menu.
To celebrate this historic moment, beginning August 30, guests can take advantage of Smoothie King's latest offer: Buy any 20oz. Espresso or Cold Brew blended smoothie before 11:00am for just $5!
The launch of Espresso further positions the brand as a competitor in the coffee landscape, with the goal of helping guests feel energized while providing a nutritious and delicious alternative to blended coffee offerings from other major brands. With the number of Americans drinking coffee each day rising to 66% according to the National Coffee Association, Smoothie King sees an opportunity to provide guests with a healthy and delicious blended coffee option that will improve their overall health and wellness while giving them the boost they need to take on each day.
"As we dive back into our busy routines with Summer winding down, Smoothie King's new Espresso and Cold Brew smoothies will give you the needed boost to take on the day," said Smoothie King CEO Wan Kim. "Smoothie King has always promoted a healthy and active lifestyle and we're ecstatic to offer nutritional Espresso and Cold Brew options that put the wrap on frappes."
To announce Smoothie King's new Espresso offering, the brand has developed and launched the first fully integrated campaign in partnership with their recently appointed Brand & Advertising Agency of Record, GERTRUDE. The campaign will feature vivid video and static assets, developed by GERTRUDE, that will showcase that the blended coffee smoothies are made from completely clean ingredients and are so good that after one sip, guests might start calling the brand the King of Coffee.
Campaign assets will run across digital, out-of-home, and social media channels – TikTok, Twitter and Instagram – and is the first campaign designed to transform Smoothie King from a quick service restaurant into a health-conscious lifestyle brand. This is a natural transition for the brand as they have always been passionate about offering purposely blended, nutritional, clean ingredient smoothies. The brand is planning to develop and launch additional offerings and campaigns in 2023 and beyond that aim to provide guests with the nutrition needed to reach their goals and keep climbing.
Smoothie King is reinventing the coffee experience by giving guests more healthy choices. Guests can choose from a selection of Espresso – 159mg of caffeine per 20oz. – or Cold Brew – 83mg of caffeine per 20oz. – recipes. They can also add Espresso or Cold Brew to any smoothie of their choosing. Both are a great option as all smoothies are packed with real nutrition and no artificial flavors.
To provide guests with a wide range of delicious and nutritious smoothie offerings, Smoothie King is carving out a new patch for pumpkin-loving fans with the delicious new Pumpkin smoothie line-up. Made with real, organic pumpkin puree and containing 12 grams or more of protein, Smoothie King's Pumpkin smoothies are a better tasting, nutritional alternative to other national coffeehouse Pumpkin Spice Lattes and will be your new Fall pumpkin obsession.
For more information on the smoothies that are hitting Smoothie King locations this fall, visit www.SmoothieKing.com or download the Healthy Rewards App, available on the App Store and Google Play.
Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately held, Dallas-based franchise company with over 1,300 locations worldwide, including in the United States, Korea, Grand Cayman, and Trinidad. Founded in 1973, Smoothie King has made it its mission to inspire people to live a healthy and active lifestyle. By blending each smoothie with a purpose, Smoothie King makes it simple and enjoyable for guests to achieve their individual health and fitness goals. Smoothie King has been recognized No. 13 overall on Entrepreneur's prestigious Franchise 500 list in 2022 and ranked one of the "Fastest Growing Franchises." For more information about franchising with Smoothie King, visit SmoothieKingFranchise.com or follow the brand on social media @SmoothieKing.
SOURCE Smoothie King
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