Salata Salad Kitchen Expands Plant-Based Menu with Tofu Launch

Salata
Published: March 24th, 2025

Leading Create-Your-Own-Salad Concept Welcomes New Protein Option with Signature Salad & Wrap

March 24, 2025 // Franchising.com // HOUSTON –  Salata Salad Kitchen, the built-to-order salad kitchen that allows guests to customize and create meals, is introducing tofu as a protein option across all restaurants on April 1st. This addition further strengthens Salata’s commitment to personalization, ensuring every guest can craft a meal that fits their lifestyle.

A new Grilled Tofu Salad and Grilled Tofu Wrap will also be available at all Salata restaurants—both packed with vibrant flavors and fresh, high-quality ingredients:

• Grilled Tofu Salad
  
  • A hearty mix of kale, arugula, spinach, beets, broccoli, carrots, red onion, bell peppers, strawberries, and grapes, topped with walnuts and drizzled with a fresh herb vinaigrette. Grilled tofu adds a plant-based protein, making this salad a flavorful and filling meal.
• Grilled Tofu Wrap
  
  • Made with arugula, red onions, cabbage, beets, cucumbers, broccoli, edamame, and sesame sticks, all wrapped in a cool cucumber wrap and finished with a tangy ginger-lime dressing. The wrap also features grilled tofu and almonds for an extra protein boost and crunch.

“We’re pleased to introduce these new menu items that respond to the growing demand for plant-based options,” said Michele Maerz, President of Salata. “Our tofu is coated with our signature fresh herb glaze, adding a burst of flavor that perfectly complements our salads and wraps. We know our guests value variety and the ability to customize their meals, and adding tofu allows us to better serve those looking for plant-based or lighter protein options. We believe tofu will be a great addition to our menu, giving our guests even more delicious and nutritious choices.”

Houston-based Salata offers built-to-order salads and wraps alongside soups, teas, and lemonades. Salata has established a loyal following by providing customizable and healthy options for any lifestyle. The brand has maintained its place at the leading edge of the fast-casual restaurant category with tech-enabled advancements and is rapidly growing across the nation with over 100 restaurants.

For more information on the Salata franchise opportunity, visit https://franchise.salata.com/.

About Salata

Salata Salad Kitchen is a fast casual salad franchise founded in 2005 by Berge Simonian in Houston. The brand was developed to provide quick, healthy meal options for guests. The menu features more than 50 fresh toppings and house-made dressings for guests to customize their salads and wraps so they can eat, feel and live the way they want. With no complex or intimidating ingredients, the options are simple and familiar for customers of all backgrounds. Topped with excellent customer service, the Salata experience is simple and genuine.

Beyond its inclusive and welcoming experience, Salata offers guests a generous loyalty program. Customers can download the Salata mobile app and sign up to order ahead and earn tasty rewards. Once signed up, customers receive one point for every dollar spent at Salata. Every 100 points earns guests a $7 salad kitchen credit and app users have exclusive access to bonus rewards opportunities such as double points weeks.

The brand began franchising in 2006 and has now expanded to over 100 restaurants in Texas, Georgia, Southern California, Louisiana, and North Carolina. 

For more information about Salata, visit https://www.salata.com/. 

SOURCE Salata Salad Kitchen