In business, owners often become trapped because they don't heed the messages their business sends and don't pay attention to basic principles.
The following checklist represents a clear set of danger signals (situations and issues) that have a clear and negative effect on cash flow. Take a few minutes under the harsh, cold light of reality to ask yourself how many of the following danger signals exist in your business. Then evaluate carefully their implications.
Perhaps the greatest danger of all: not having adequate records and/or financial skills to be able to answer all of these questions--or not having any questions to ask! Do you know where your employees and customers are at this very minute? Without adequate controls, they're stealing you out of house and home. Nero fiddled while Rome burned.
The danger signals listed above can creep up on you even in good times. It's like the chain letter phenomenon: it grows exponentially. The only successful strategy I know is a combination of planning, control, and attention. Successful business owners practice discipline every day so they're always prepared.
So we know planning is the vital element, especially when we're talking about cash flow. Danger signals are just that: signals. The longer you wait, the fewer options you will have. Protect your cash flow lifeline and your business will survive and prosper. Remember this: you pay taxes on net profits, but you eat on cash flow.
Steve LeFever is the founder and chairman of Profit Mastery, a Seattle-based eLearning company that has trained more than half a million people on how to measure and manage financial information to consistently increase business profits. Educational courses are now available as an on-demand, online video program that can be accessed any time. Learn more at www.profitmastery.net or contact him at 800-488-3520 x14 or firstname.lastname@example.org.
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