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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Shoney's, founded in 1947, is banking on a complete makeover with a new menu, a new look, and a full beverage bar.
  • By David Davoudpour
  • 138    0
Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
  • By Eddy Goldberg
  • 118    0
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 169    0
Remember when we used to hear Prince's song "1999" and it seemed so far into the future? Well, how about the year 2020, which is just 3 years away?
  • By John DiJulius
  • 310    1
After you've sold a franchise, your next job is support!
  • By Marc Collopy
  • 638    34
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 271    0
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 305    0
A typical multi-unit agreement provides to the developer the right (and obligation) to open a certain number of units according to a specified timetable within a defined territory.
  • By Kay Ainsley
  • 274    0
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • By Kerry Pipes
  • 832    0
Social media marketing news you can use. This week: 1) Campbell's Soup beta tests new Pinterest tool to spot trends earlier; 2) Email marketing - 14 mistakes to avoid; 3) Twitter - 7 steps to identify your target audience; 4) Facebook updates its Analytics for Apps platform; and 5) Instagram expands the number of photos and videos allowed in its carousel ads.
  • By Eddy Goldberg
  • 415    0
Allan Young will tell you straight up that his job begins and ends with accountability. It's just the way the 46-year-old CEO of Noble Brands sees it.
  • By Kerry Pipes
  • 630    0
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Open a Dogtopia Franchise
DogtopiaĀ® is your one-stop shop for award-winning dog daycare, boarding and spa services.
Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
  • By Kerry Pipes
  • 373    0
Want more multi-unit growth in your system? Try these four tips!
  • By Kay Ainsley
  • 454    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at cost per lead and cost per sale.
  • By Eddy Goldberg
  • 299    0
Following the unexpected results of the U.S. presidential election in November, U.S. franchisors that our company assists in taking their franchises global, asked us to assess the impact on international franchising in key countries.
  • By William Edwards
  • 379    0
Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
  • Franchise Update
  • 381    0
Larry Miramontes, VP of Marketing at Always Best Care Senior Services, dishes on 2017 changes to the brand's marketing strategies and tactics.
  • By Larry Miramontes
  • 510    0
Social media marketing news you can use. This week: 1) 4 tools for automating your social media efforts; 2) Social media audits pay off; 3) 6 trends in mobile apps for 2017; 4) What is the "half-life" of your brand's tweets?
  • By Daniel Lieberman
  • 340    0
I live in Detroit. I've been a car guy longer than a franchise guy. I go to lots of car events and see lots of event t-shirts. A few years back a new t-shirt arrived with the words, "Drive It Like You Stole It" across the back.
  • By Jim Bender
  • 363    0
What a wonderful world of women we've found for our 4th Annual Women's issue! In the three previous issues we featured presidents, CEOs, and founders.
  • By Eddy Goldberg
  • 420    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at the top digital sales producers by category, 2012–2016.
  • By Eddy Goldberg
  • 665    14
SPONSORED
Open a Big O Tires, LLC Franchise
With more than 50 years in the tire and automotive maintenance industry, Big O TiresĀ® is proud to be a world-class leader.
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 486    0
Learn how to teach your Millennial employees the skills of customer service - and improve everyone's' experience!
  • By Katie Mares
  • 709    0
Social media marketing news you can use. This week: 1) 5 ways to turn connections into customers; 2) 9 predictions on what's hot in YouTube Marketing for 2017; 3) Custom audience retargeting on Facebook; 4) A quick guide to social media etiquette.
  • By Daniel Lieberman
  • 413    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at top sales producers by category.
  • By Eddy Goldberg
  • 642    0
Thomas Scott's report from the IFA Convention pinpoints several important takeaways for franchise sales and development in 2017.
  • By Thomas Scott
  • 880    2
Franchisee recruitment is the cornerstone of any successful brand. It must be done right. It requires the right team, the right information, the right prospects, and the right follow-up.
  • By Kerry Pipes
  • 637    0
Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
  • By John DiJulius
  • 979    0
Social media marketing news you can use. This week: 1) How to make Instagram ads work for your brand; 2) Using Twitter lists to narrow your target audience; 3) Pinterest - 6 tips to make your Pins stand out; 4) Wendy's beats down a Twitter troll - with facts!; and 5) What Facebook "sees" in your online photo.
  • By Daniel Lieberman
  • 714    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment spending: where the digital money goes, by category.
  • By Eddy Goldberg
  • 1,069    0
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