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Consumer Marketing

Social media marketing news you can use. This week: 1) 5 ways to turn connections into customers; 2) 9 predictions on what's hot in YouTube Marketing for 2017; 3) Custom audience retargeting on Facebook; 4) A quick guide to social media etiquette.
  • By Daniel Lieberman
  • 283    0
Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
  • By John DiJulius
  • 796    0
Social media marketing news you can use. This week: 1) How to make Instagram ads work for your brand; 2) Using Twitter lists to narrow your target audience; 3) Pinterest - 6 tips to make your Pins stand out; 4) Wendy's beats down a Twitter troll - with facts!; and 5) What Facebook "sees" in your online photo.
  • By Daniel Lieberman
  • 558    0
Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
  • By Eddy Goldberg
  • 772    0
Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
  • By Daniel Lieberman
  • 432    0
With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
  • By Eddy Goldberg
  • 1,292    0
Social media marketing news you can use. This week: 1) Domino's introduces Google Home online ordering; 2) "Alexa, ask Pizza Hut for a pizza."; 3) How Snapchat has revolutionized social networks; 4) How Facebook plans to combat "fake news."
  • By Daniel Lieberman & Eddy Goldberg
  • 562    0
Mobile marketing continues to grow as a vehicle for engaging with customers and attracting new ones. This report from 3Cinteractive reveals where brand marketers plan to invest in mobile in 2017.
  • By Eddy Goldberg
  • 943    0
Social media marketing news you can use. This week: 1) How Snapchat's impending IPO may affect social marketers; 2) Instagram updates Stories with 3 new features; 3) 50 facts about Google social marketers should know; 4) Twitter moves to curb abuse by beefing up its "muting" feature; and 5) Fake news has become a real problem for social media platforms.
  • By Daniel Lieberman
  • 619    0
Do you have the courage to post all of your customer reviews, including the worst ones? John DiJulius shows why it actually might be a great idea.
  • By John DiJulius
  • 865    0
Social media marketing news you can use. This week: 1) New media monitoring tool allows companies to track every mention of their brand or logo on television - and their competitors' too; 2) Threee steps to keep your ranking up on Google's new mobile search index; 3) Pinterest's new Explore feature improves display of popular Pins, adds native video; 4) Get a grip on the latest version of your Facebook Business Page with this 6:39-minute video.
  • By Daniel Lieberman
  • 956    0
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Just released: State of Local Marketing Report from Brandmuscle provides data, trends, advice, and guidance for 2017 (free download).
  • By Brandmuscle
  • 656    0
Social media marketing news you can use. This week: 1) Facebook enters the enterprise messaging market with Workplace; 2) Snapchat changes its advertising policy; 3) Learn how to "Pin" for the season (well in advance); 4) Do your website visitors come and go? Here's how to cure those bounce rate blues.
  • By Daniel Lieberman
  • 616    0
One thing was clear at this year's Franchise Consumer Marketing Conference (FCMC): times have changed and will continue to change for franchise brand marketers--more rapidly than ever before.
  • By Kerry Pipes & Eddy Goldberg
  • 864    0
Social media marketing news you can use. This week: 1) Twitter offers new customer support features for businesses; 2) Instagram Stories allows new photo posting options; 3) Snapchat's top 50 marketers provide tips for businesses seeking to better engage customers; 4) Google rolls out Allo to compete with Siri, Echo, and Cortana.
  • By Daniel Lieberman
  • 660    0
Franchisors, take note! Your franchisees have the ability to own a moment--many moments in fact. For example, the moment an office team needs to take a working lunch and an intern types "sandwiches" into Google Maps..
  • By Lauren Reid
  • 992    2
There is much discussion in marketing circles about how brick-and-mortar businesses can compete with the pricing and convenience of e-tailing.
  • By Kay Ainsley
  • 479    2
At the end of 2015, IBM released a white paper highlighting 10 key marketing trends for 2016. Let's see how they did.
  • By IBM Marketing Cloud
  • 1,664    7
Social media marketing news you can use. This week: 1) Social media giants Facebook, Twitter, and Instagram move to control online bullying, hate speech, and other abuse; 2) Snapchat's Snap Audience Match offers marketers new behavioral targeting tools; 3) Why 11 million young people quit Facebook; 4) Yahoo Gemini boosts search advertisers' ability to retarget; and 5) President Barack Obama reflects on the changes smartphones and social media have made in empowering "ordinary people."
  • By Daniel Lieberman
  • 748    2
6 things you can do to make your brand indispensable, build brand loyalty, and keep your franchisees' customers coming back.
  • By John DiJulius
  • 692    22
When it comes to a successful social media strategy, Valerie Kinney's advice for franchisors is succinct. "Stay focused, yet nimble," says Kinney, vice president of marketing for CertaPro Painters.
  • By Helen Bond
  • 646    0
SPONSORED
Open a Hurricane Grill & Wings Franchise
Hurricane Grill and Wings has 80 restaurants open or under construction across 15 states, and continues to expand rapidly with both corporate and franchised locations.
Segmenting your target market into smaller and smaller groups is not only possible with today's technology tools, it's also a way to boost your bottom line by reaching your customers more effectively
  • By Chen Katz
  • 592    2
Social media marketing news you can use. This week: 1) More reasons than you need to consider using Instagram to boost engagement with your customers; 2) How Snapchat may be shaping the future of social media; 3) Facebook's move to counter ad blockers and give users more control of the ads they see; 4) Twitter moves to redefine itself as growth falters.
  • By Daniel Lieberman
  • 1,184    6
Turning unhappy customers into loyal ones is easy enough -- if you empower and train your front-line employees to act. See what customer service guru John Tschohl has to say about service recovery.
  • By John Tschohl
  • 1,707    5
Social media marketing news you can use. This week: 1) 55% of Google users can't tell the difference between the search results and the ads; 2) Augment your business's reality with Pokémon Go marketing tips; 3) Google's Adword format revision requires marketers to comply by Oct. 26; 4) Pinterest—debunking 11 myths that may be holding you back.
  • By Daniel Lieberman
  • 1,067    0
6 things that make a brand indispensable - and its customers loyal. How many of these boxes can you check for your brand?
  • By John DiJulius
  • 1,410    22
Social media marketing news you can use. This week: 1) Getting verified account status on Twitter just got easier; 2) 5 steps on how to get started with Snapchat branded business geofilters; 3) 32 steps (yes, really) to get your business to the top of Google Maps; 4) Twitter to introduce a visual recognition shopping tool based on users' own photos.
  • By Daniel Lieberman
  • 1,118    0
Attracting customers in 2016 takes many forms--and platforms--sometimes all at the same time. Here are a few tactics franchise brands are using to drive customers into their stores, keep them there, and reward them.
  • By Eddy Goldberg
  • 786    7
Steve Rockman, CMO at TruFusion, shares his views on how big data is changing his marketing strategy and tactics.
  • By Steve Rockman
  • 1,155    27
Social media marketing news you can use. This week: 1) Getting started with Instagram Business Profiles; 2) 6 easy marketing ideas you can use to cash in on the Pokèmon GO craze (while it lasts); 3) Facebook updates its Live video service; 4) Snapchat now has more users than Twitter; 5) Food brands – let an expert with 450,000 followers show you how to take better photos of your food for social media marketing!
  • By Daniel Lieberman
  • 1,046    6
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Franchise Update Magazine

Issue I, 2017

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