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Consumer Marketing

At the end of 2015, IBM released a white paper highlighting 10 key marketing trends for 2016. Let's see how they did.
  • By IBM Marketing Cloud
  • 1,852    7
Social media marketing news you can use. This week: 1) Social media giants Facebook, Twitter, and Instagram move to control online bullying, hate speech, and other abuse; 2) Snapchat's Snap Audience Match offers marketers new behavioral targeting tools; 3) Why 11 million young people quit Facebook; 4) Yahoo Gemini boosts search advertisers' ability to retarget; and 5) President Barack Obama reflects on the changes smartphones and social media have made in empowering "ordinary people."
  • By Daniel Lieberman
  • 1,058    2
6 things you can do to make your brand indispensable, build brand loyalty, and keep your franchisees' customers coming back.
  • By John DiJulius
  • 864    22
When it comes to a successful social media strategy, Valerie Kinney's advice for franchisors is succinct. "Stay focused, yet nimble," says Kinney, vice president of marketing for CertaPro Painters.
  • By Helen Bond
  • 766    4
Segmenting your target market into smaller and smaller groups is not only possible with today's technology tools, it's also a way to boost your bottom line by reaching your customers more effectively
  • By Chen Katz
  • 731    2
Social media marketing news you can use. This week: 1) More reasons than you need to consider using Instagram to boost engagement with your customers; 2) How Snapchat may be shaping the future of social media; 3) Facebook's move to counter ad blockers and give users more control of the ads they see; 4) Twitter moves to redefine itself as growth falters.
  • By Daniel Lieberman
  • 1,436    6
Turning unhappy customers into loyal ones is easy enough -- if you empower and train your front-line employees to act. See what customer service guru John Tschohl has to say about service recovery.
  • By John Tschohl
  • 1,895    5
Social media marketing news you can use. This week: 1) 55% of Google users can't tell the difference between the search results and the ads; 2) Augment your business's reality with Pokémon Go marketing tips; 3) Google's Adword format revision requires marketers to comply by Oct. 26; 4) Pinterest—debunking 11 myths that may be holding you back.
  • By Daniel Lieberman
  • 1,413    8
6 things that make a brand indispensable - and its customers loyal. How many of these boxes can you check for your brand?
  • By John DiJulius
  • 1,586    22
Social media marketing news you can use. This week: 1) Getting verified account status on Twitter just got easier; 2) 5 steps on how to get started with Snapchat branded business geofilters; 3) 32 steps (yes, really) to get your business to the top of Google Maps; 4) Twitter to introduce a visual recognition shopping tool based on users' own photos.
  • By Daniel Lieberman
  • 1,414    6
Attracting customers in 2016 takes many forms--and platforms--sometimes all at the same time. Here are a few tactics franchise brands are using to drive customers into their stores, keep them there, and reward them.
  • By Eddy Goldberg
  • 935    7
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Steve Rockman, CMO at TruFusion, shares his views on how big data is changing his marketing strategy and tactics.
  • By Steve Rockman
  • 1,335    27
Social media marketing news you can use. This week: 1) Getting started with Instagram Business Profiles; 2) 6 easy marketing ideas you can use to cash in on the Pokèmon GO craze (while it lasts); 3) Facebook updates its Live video service; 4) Snapchat now has more users than Twitter; 5) Food brands – let an expert with 450,000 followers show you how to take better photos of your food for social media marketing!
  • By Daniel Lieberman
  • 1,272    6
Are your reward or loyalty programs achieving your goals or costing you money? Better use of analytics can help you target your programs more effectively.
  • By Charles Hogan
  • 1,890    16
Social media marketing news you can use. This week: 1) Twitter boosts video length time from 30 to 140 seconds; 2) Facebook announces several new ad products and features for marketers; 3) Instagram continues its outstanding growth – have you tried it lately?; 4) Snapchat just might be your ticket to the demographic you seek.
  • By Daniel Lieberman
  • 1,432    3
Feeling technical, yet practical? Check out these 6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 2).
  • By Paul Elliott
  • 2,929    35
Social media marketing news you can use. This week: 1) Have you tried Facebook Live, the company's new video platform for sharing vids with your brand followers?; 2) 5 things you're missing if you're not using Google Places for local marketing; 3) 21 mistakes to avoid when using Instagram to promote your brand; 4) 16 Snapchat hacks, tips, and hidden features you can use; and 5) a long hot summer looms for the Twittersphere as The Hillary and The Donald get social.
  • By Daniel Lieberman
  • 1,268    4
Sales and customer relations still boil down to local, one-on-one interactions. In this online digital era, it's time to take another look at "old school" community involvement as a way of building goodwill - and the bottom line of your franchisees and franchise system.
  • By Alex Vaccaro
  • 1,369    9
Social media marketing news you can use. This week: 1) Looking for better analytics on your social media marketing? Here are four suppliers; 2) This reviewer loves this Instagram desktop management tool from Gramblr; 3) The DIY crowd loves what they do and is willing to spend on pricier products; 4) Why Facebook's change to throttle free content from brand pages was a good idea for both users and brands.
  • By Daniel Lieberman
  • 1,510    1
Customer service excellence, the key to attracting and retaining customers, begins at the top. Is your brand's leadership team on board?
  • By John DiJulius
  • 1,288    4
Social media marketing news you can use. This week: 1) How to promote your local franchise online; 2) Is Facebook advertising really your best bet?; 3) This retail brand gets better results from Pinterest than Facebook; 4) Instagram tips for boosting your local business; 5) LinkedIn: Time to change your password after hackers put 117 million passwords up for sale.
  • By Daniel Lieberman
  • 1,320    5
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Predictive analytics is catching on as marketers learn how to use it to better target customers. Are you ready to go beyond CRM and take your marketing to the next level?
  • By Lang Smith
  • 1,616    6
Social media marketing news you can use. This week: 1) Facebook Messenger makes it easier for customers to connect; 2) Making friends with Instagram's new algorithm; 3) 5 Snapchat tips for brand marketers; 4) Pinterest iOS rewrite provides faster load time, new features; 5) Don't Do This Dept. -- Prince tribute tweets draw criticism, not brand fans.
  • By Daniel Lieberman
  • 1,065    4
Hyper-local digital marketing: 5 keys to making it pay off for your brand!
  • By Lauren Reid
  • 3,343    26
Social media marketing news you can use. This week: 1) Facebook's new branded content policy provides new options for franchise brand marketers; 2) Maintaining your social media presence is easier with automation; 3) Keeping your local marketing presence up to date on Google; and 4) In the "Don't Do This Dept.," Snapchat joins the list of well-intended social promotions to draw negative online reaction.
  • By Daniel Lieberman
  • 1,209    0
6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 1).
  • By Paul Elliott
  • 3,409    13
Lori Shepard, Senior Director, Digital Experience at Waxing the City/Anytime Fitness, shares her views on changes in social media and how her brand is adapting to get the results they seek.
  • By Lori Shepard
  • 700    0
Do you like reading what "thought leaders" have to say? Here are three ways to use thought leadership as a marketing tool.
  • By Alex Vaccaro
  • 1,592    8
Social media marketing news you can use. This week: 1) Twitter changes timeline and world survives; 2) How Instagram's timeline change could affect marketers; 3) Amazon bans U.K. shopper for too many returns; 4) Zuckerberg on Facebook's 10-year R&D plans; and 5) How the U.S. presidential candidates are faring on social media.
  • By Daniel Lieberman
  • 1,603    0
Mission statement, shmission statement! Do you have a Customer Service Vision for your employees to live out every day, with every customer, in every transaction?
  • By John DiJulius
  • 3,757    0
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