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Consumer Marketing

A conversation with David Buckley, CMO at Sears Hometown and Outlet Stores, on the top three misperceptions that derail local marketing success for franchisors and franchisees.
  • By Philip St. Jacques
  • 1,708    0
At The Maids, brand culture starts at the top. Learn how it permeates the rest of the franchise organization.
  • By Amy Olson
  • 1,496    0
Social media marketing news you can use. This week: Ello arrives, LinkedIn cancels Groups, Pinterest's social media gaffe, new Google Adwords policy for third-party managers, mobile device ad conversions continue to grow.
  • By Daniel Lieberman
  • 1,608    0
Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
  • By Bob Scaglione
  • 1,280    0
Are your franchisees shying away from local online marketing initiatives? You're not alone, according to this report from Brandmuscle.
  • By Brandmuscle
  • 1,517    0
Are you sabotaging your content marketing? Here are 5 ways to stop - today!
  • By Ellen Gomes
  • 1,068    0
Social media marketing news you can use. This week: optimizing mobile sites, crisis management, comedy in marketing, build a YouTube audience, 14 top SMM tools, and DIY website builders.
  • By Daniel Lieberman
  • 1,965    0
We asked Rosemarie Reed, vice president of marketing at CruiseOne, about the role the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.
  • By Kerry Pipes
  • 881    0
It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.
  • By Jared Flamm
  • 818    0
Franchisors often ask us when they should activate their franchise marketing fund. They may have a requirement for marketing spending in their FDD, but may not be collecting or spending the money centrally.
  • By Janet Muhleman
  • 4,620    4
Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.
  • By Daniel Lieberman
  • 1,528    0
Open a Chronic Tacos Franchise
Chronic Tacos is a California inspired authentic Mexican grill that celebrates the individuality of our customers. We have developed restaurants that are warm and inviting with a style that reflects our uniqueness.
According to the National Restaurant Association, 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days...
  • By Tom Epstein
  • 1,051    13
SEO has gone through many changes since marketers first discovered the value of being listed on the first page of search engine results.
  • By Eddy Goldberg
  • 1,296    25
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
  • By Jennifer Santoro
  • 1,055    19
Customers are turning more and more to mobile search, making high visibility in local search results a critical ingredient in a business's marketing mix
  • By Daniel Lieberman
  • 1,415    6
Last issue we reviewed the first two days of the 2014 Franchise Consumer Marketing Conference, held this past June in Atlanta. This issue covers Thursday and Friday.
  • By Kerry Pipes & Eddy Goldberg
  • 1,387    0
In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
  • By Vikram Rao & Francesca's Restaurant Group
  • 3,744    141
Recently, I had the opportunity to attend a presentation on "Understanding Customer Loyalty and Designing Effective Reward Programs," by Clay Voorhees, assistant professor of marketing at Michigan State University.
  • By Plante Moran
  • 1,961    82
Yelp, the social review platform, provides a searchable database of 57 million reviews. The Yelp Trends service allows users to track trends over time and break the results down by individual markets.
  • By Daniel Lieberman
  • 2,086    36
Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.
  • By Kerry Pipes & Eddy Goldberg
  • 2,091    0
A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries.
  • By Maia McCann
  • 1,721    0
Open a Mr. Sandless Franchise
Mr. Sandless® is a home based mobile business offering Sandless refinishing to our customers. Not being dependent on a fixed location and being able to bring our service to our customers gives you the best chance of success because of low overhead!
There are a lot of blogs about marketing out there, and many of them are worth reading - well-written, original, full of valuable information and fresh perspectives.
  • By Maggie Jones
  • 2,180    0
Inspire, a free tool from ActionSprout, analyzes Facebook Pages to see what recent content on their walls has been most successful, and provides a "Fan Engagement Score" for any page submitted to it.
  • By Daniel Lieberman
  • 2,210    0
Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
  • By Mike Mrlik
  • 1,287    0
Give 'em something to talk about. Just having a satisfied customer and giving them service that is simply good enough will not get anyone talking.
  • By John Tschohl
  • 1,150    0
"Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way." This definition of insight comes from Luke Williams, professor of marketing and innovation at the NYU Stern School of Business.
  • By Jack Mackey
  • 2,174    6
Email marketing is still one of the most successful ways to reach people on the Internet. Almost everyone who is online has is an email account, and their inbox is the first and last place most people check every day.
  • By Daniel Lieberman
  • 1,887    0
As 2014 dawned, Mark Mears stepped into the C-suite at Austin-based Schlotzsky's to lead the brand's marketing initiatives. By all indications, it's been a great move.
  • By Kerry Pipes
  • 1,920    0
Texas-born and bred Dickey's Barbecue Pit is looking to expand. That's partly why executives of the family-owned brand recently created a new position - chief brand officer...
  • By Kerry Pipes
  • 2,173    0
We asked Melissa Conner, who leads marketing and operations at Kidcam Camps, how she identifies ideal customers - and how she targets them effectively with marketing initiatives.
  • Franchise Update
  • 1,555    0

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Women in the C-Suite    

Franchise Update Magazine

Issue I, 2017

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