RSS Subscribe
Consumer Marketing

The top 5 mistakes brands make in local marketing - and how to fix them.
  • By Lori Alba
  • 2,373    0
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • By Eddy Goldberg
  • 1,956    133
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • By Corey O'Donnell
  • 1,778    10
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • By Daniel Lieberman
  • 2,467    38
Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
  • By Paul Jun
  • 1,593    0
Bone up on the 6 essential skills the new digital marketer needs, in this white paper from Grovo.
  • By Eddy Goldberg
  • 1,650    0
It's budget season for franchise marketers. Thought House CEO Jason Knill offers 5 key marketing planning insights for 2015.
  • By Jason Knill
  • 2,103    0
Social media marketing news you can use. This week: how to choose a great link builder, Page Watching the competition, Google ad sales, Yahoo doesn't "screw up" Tumblr, and planning for the digital afterlife.
  • By Daniel Lieberman
  • 2,248    20
A conversation with David Buckley, CMO at Sears Hometown and Outlet Stores, on the top three misperceptions that derail local marketing success for franchisors and franchisees.
  • By Philip St. Jacques
  • 1,771    0
At The Maids, brand culture starts at the top. Learn how it permeates the rest of the franchise organization.
  • By Amy Olson
  • 1,593    0
Social media marketing news you can use. This week: Ello arrives, LinkedIn cancels Groups, Pinterest's social media gaffe, new Google Adwords policy for third-party managers, mobile device ad conversions continue to grow.
  • By Daniel Lieberman
  • 1,700    0
Open a Shakeaway Franchise
ShakeAway is a unique global company with stores popping up all over the world! Get involved in this fun, fast growing and profitable franchise now and become part of the world’s largest milkshake bar company.
Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
  • By Bob Scaglione
  • 1,394    0
Are your franchisees shying away from local online marketing initiatives? You're not alone, according to this report from Brandmuscle.
  • By Brandmuscle
  • 1,595    0
Are you sabotaging your content marketing? Here are 5 ways to stop - today!
  • By Ellen Gomes
  • 1,154    0
Social media marketing news you can use. This week: optimizing mobile sites, crisis management, comedy in marketing, build a YouTube audience, 14 top SMM tools, and DIY website builders.
  • By Daniel Lieberman
  • 2,064    0
We asked Rosemarie Reed, vice president of marketing at CruiseOne, about the role the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.
  • By Kerry Pipes
  • 930    0
It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.
  • By Jared Flamm
  • 861    0
Franchisors often ask us when they should activate their franchise marketing fund. They may have a requirement for marketing spending in their FDD, but may not be collecting or spending the money centrally.
  • By Janet Muhleman
  • 5,116    8
Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.
  • By Daniel Lieberman
  • 1,646    0
According to the National Restaurant Association, 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days...
  • By Tom Epstein
  • 1,117    13
SEO has gone through many changes since marketers first discovered the value of being listed on the first page of search engine results.
  • By Eddy Goldberg
  • 1,373    25
Open a Blue Coast Burrito Franchise
Bring a healthy alternative to traditional fast food to your location with Blue Coast Burrito. Blue Coast is an ideal fit for experienced operators ready to grow with a cool, edgy concept.
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
  • By Jennifer Santoro
  • 1,099    19
Customers are turning more and more to mobile search, making high visibility in local search results a critical ingredient in a business's marketing mix
  • By Daniel Lieberman
  • 1,500    6
Last issue we reviewed the first two days of the 2014 Franchise Consumer Marketing Conference, held this past June in Atlanta. This issue covers Thursday and Friday.
  • By Kerry Pipes & Eddy Goldberg
  • 1,459    0
In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
  • By Vikram Rao & Francesca's Restaurant Group
  • 4,001    2
Recently, I had the opportunity to attend a presentation on "Understanding Customer Loyalty and Designing Effective Reward Programs," by Clay Voorhees, assistant professor of marketing at Michigan State University.
  • By Plante Moran
  • 2,099    82
Yelp, the social review platform, provides a searchable database of 57 million reviews. The Yelp Trends service allows users to track trends over time and break the results down by individual markets.
  • By Daniel Lieberman
  • 2,220    36
Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.
  • By Kerry Pipes & Eddy Goldberg
  • 2,179    0
A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries.
  • By Maia McCann
  • 1,803    0
There are a lot of blogs about marketing out there, and many of them are worth reading - well-written, original, full of valuable information and fresh perspectives.
  • By Maggie Jones
  • 2,292    0
Golden Corral

Franchisor Topics »

Learn More

Women in the C-Suite    

Franchise Update Magazine

Issue I, 2017

Premium Services

Qiigo Inc. Business Opportunity

Qiigo Inc.
Qiigo unifies digital marketing for national brands and their locations,...

Scorpion Business Opportunity

Scorpion offers ROI-positive online marketing solutions that can get your...

Multi-Unit Franchising Conference Business Opportunity

Multi-Unit Franchising Conference
Make deals with the most powerful players in Multi-Unit Franchising. Our...

Vya Business Opportunity

Engaging franchisees in local marketing takes more than just technology....

IMN Business Opportunity

IMN creates engaging and relevant lifestyle, entertainment, and industry...

LMap Business Opportunity

Silvercrest Advertising's innovative Localized Media Automation Platform...

AXIS Integrated Business Opportunity

AXIS Integrated
With over 25 years of experience in the franchise industry, AXIS...

Proven Match Business Opportunity

Proven Match
Proven Match provides science-based insights and screening tools to...

Subscribe to Franchise Update Sales Report

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)