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Consumer Marketing

The top 5 mistakes brands make in local marketing - and how to fix them.
  • By Lori Alba
  • 2,373    0
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • By Eddy Goldberg
  • 1,956    133
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • By Corey O'Donnell
  • 1,778    10
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • By Daniel Lieberman
  • 2,467    38
Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
  • By Paul Jun
  • 1,593    0
Bone up on the 6 essential skills the new digital marketer needs, in this white paper from Grovo.
  • By Eddy Goldberg
  • 1,650    0
It's budget season for franchise marketers. Thought House CEO Jason Knill offers 5 key marketing planning insights for 2015.
  • By Jason Knill
  • 2,103    0
Social media marketing news you can use. This week: how to choose a great link builder, Page Watching the competition, Google ad sales, Yahoo doesn't "screw up" Tumblr, and planning for the digital afterlife.
  • By Daniel Lieberman
  • 2,248    20
A conversation with David Buckley, CMO at Sears Hometown and Outlet Stores, on the top three misperceptions that derail local marketing success for franchisors and franchisees.
  • By Philip St. Jacques
  • 1,771    0
At The Maids, brand culture starts at the top. Learn how it permeates the rest of the franchise organization.
  • By Amy Olson
  • 1,593    0
Social media marketing news you can use. This week: Ello arrives, LinkedIn cancels Groups, Pinterest's social media gaffe, new Google Adwords policy for third-party managers, mobile device ad conversions continue to grow.
  • By Daniel Lieberman
  • 1,700    0
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Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
  • By Bob Scaglione
  • 1,394    0
Are your franchisees shying away from local online marketing initiatives? You're not alone, according to this report from Brandmuscle.
  • By Brandmuscle
  • 1,595    0
Are you sabotaging your content marketing? Here are 5 ways to stop - today!
  • By Ellen Gomes
  • 1,154    0
Social media marketing news you can use. This week: optimizing mobile sites, crisis management, comedy in marketing, build a YouTube audience, 14 top SMM tools, and DIY website builders.
  • By Daniel Lieberman
  • 2,064    0
We asked Rosemarie Reed, vice president of marketing at CruiseOne, about the role the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.
  • By Kerry Pipes
  • 930    0
It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.
  • By Jared Flamm
  • 861    0
Franchisors often ask us when they should activate their franchise marketing fund. They may have a requirement for marketing spending in their FDD, but may not be collecting or spending the money centrally.
  • By Janet Muhleman
  • 5,116    8
Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.
  • By Daniel Lieberman
  • 1,646    0
According to the National Restaurant Association, 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days...
  • By Tom Epstein
  • 1,117    13
SEO has gone through many changes since marketers first discovered the value of being listed on the first page of search engine results.
  • By Eddy Goldberg
  • 1,373    25
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Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
  • By Jennifer Santoro
  • 1,099    19
Customers are turning more and more to mobile search, making high visibility in local search results a critical ingredient in a business's marketing mix
  • By Daniel Lieberman
  • 1,500    6
Last issue we reviewed the first two days of the 2014 Franchise Consumer Marketing Conference, held this past June in Atlanta. This issue covers Thursday and Friday.
  • By Kerry Pipes & Eddy Goldberg
  • 1,459    0
In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
  • By Vikram Rao & Francesca's Restaurant Group
  • 4,001    2
Recently, I had the opportunity to attend a presentation on "Understanding Customer Loyalty and Designing Effective Reward Programs," by Clay Voorhees, assistant professor of marketing at Michigan State University.
  • By Plante Moran
  • 2,099    82
Yelp, the social review platform, provides a searchable database of 57 million reviews. The Yelp Trends service allows users to track trends over time and break the results down by individual markets.
  • By Daniel Lieberman
  • 2,220    36
Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.
  • By Kerry Pipes & Eddy Goldberg
  • 2,179    0
A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries.
  • By Maia McCann
  • 1,803    0
There are a lot of blogs about marketing out there, and many of them are worth reading - well-written, original, full of valuable information and fresh perspectives.
  • By Maggie Jones
  • 2,292    0
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Franchise Update Magazine

Issue I, 2017

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