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Consumer Marketing

Social media marketing news you can use. This week: getting started on LinkedIn (it's about time!); using social media automation for effective customer engagement; a short, brief, infographic history of Twitter; and OMG! 75 social media acronyms to know.
  • By Daniel Lieberman
  • 2,264    0
How to structure your franchise organization to align your sales and marketing teams - and increase your consumer revenues and unit sales.
  • By Dayna Rothman
  • 1,567    0
Social media marketing news you can use. This week: 65 sites that provide free images for your online marketing campaigns; analyzing "Hack Crash" panic - and avoiding it; improve customer service with Twitter's upgraded direct message capabilities; 15 tips for hiring good designers from someone who's done it.
  • By Daniel Lieberman
  • 1,910    9
Pet Supplies Plus CMO Amy Parker has built a marketing team that works together on many levels, as well as with the CIO.
  • By Amy Parker
  • 1,531    12
Social media marketing news you can use. This week: Still confused about hashtags?; Predicted SEO shakeup from Google's mobile inclusion apparently was overrated; Twitter returns to Google search; build your brand by making friends with influential bloggers!
  • By Daniel Lieberman
  • 2,240    9
"Without a strong team behind you, even the best CMO won't be able to take their marketing initiatives to the next level of success," says Lisa Dimson, CMO at Tropical Smoothie Cafe. Learn how to build a great marketing team.
  • By Lisa Dimson
  • 2,140    33
Social media marketing news you can use. This week: 30 social media tips to ignore; new eye tracking study on Google results pages; how is your logo doing at reflecting your brand?; Hillary Clinton's adaptable logo: mistake or new direction?; social media images now available through Lobster; Google adds Loch Ness to Street View
  • By Daniel Lieberman
  • 2,140    0
Wienerschnitzel's CMO, Doug Koegebohn, loves his new job at this 53-year-old brand.
  • By Kerry Pipes
  • 2,496    15
Social media marketing news you can use. This week: Google boosts mobile search in online rankings; how to improve your mobile rankings on Google; Meerkat soars, then crashes; Twitter adds direct messages, even to non-followers; Tumblr offers brands access to a younger audience.
  • By Daniel Lieberman
  • 2,578    0
5 helpful tips for deciding how to balance national and hyper-local marketing for franchise brands.
  • By Laurel Mintz
  • 2,683    0
Social media marketing news you can use. This week: NYU professor predicts the future of Apple, Amazon, Facebook, and Google; free web images for marketers; Google+ on the way out?; sending money with Facebook Messenger; and Twitter wins court case protecting free speech, anonymity.
  • By Daniel Lieberman
  • 1,896    36
Open a Wireless Zone Franchise
Almost 25 years ago an instantly successful business began called "The Car Phone Store" in Wethersfield, CT. From the beginning it was a model that begged to be replicated. We are now known as Wireless Zone and are the largest wireless/cellular
Beyond surveillance: 5 things to know about using video intelligence to enhance employee and store performance and boost your bottom line.
  • By Matt Steinfort
  • 1,898    0
Social media marketing news you can use. This week: Yelp sues two reputation management companies; brands choosing Instagram over Facebook; why your business doesn't need a Facebook page; Facebook adjusts "Likes" downward.
  • By Daniel Lieberman
  • 1,905    0
Think you're in the restaurant, home care, or automotive business? Think again - it's all about customer service!
  • By John Tschohl
  • 1,778    0
Social media marketing news you can use. This week: Using Pinterest Guided Search; Tweets searchable on Google; Facebook goes after YouTube; are you posting too much on Facebook?; Millennials and restaurants; and right-sizing images for social media platforms.
  • By Daniel Lieberman
  • 2,466    58
A conversation with Heather Neary, Auntie Anne's CMO, provides insights into her marketing approach, as well as the relationship between national marketing strategies and how thousands of franchisees unify to execute locally against a single goal.
  • By Philip St. Jacques
  • 2,805    0
Social media marketing news you can use. This week: fake followers on Twitter and Instagram; Valentine's Day on Facebook trends; Oscars on Twitter and Facebook; PetSmart's clever online video ads; and how to contact a real live person at Google for local business support (really).
  • By Daniel Lieberman
  • 2,674    32
Pinterest isn't working for marketers - yet. This report from Forrester explores how marketers can learn to take advantage of its growing strengths.
  • By Gavin O'Malley
  • 1,647    0
Social media marketing news you can use. This week: local search marketing tips for franchisees; insights from a 19-year-old on social media platforms; Google now more trusted for news than traditional media; and how public Facebook information tells us more about our customers (and ourselves) than we know.
  • By Daniel Lieberman
  • 1,983    0
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • By Kerry Pipes
  • 1,550    0
Social media marketing news you can use. This week: using Yelp to boost local search results, off-season sales and marketing ideas, mobile wallets and the cashless society, Google Glass takes a break to retool, social engagement numbers and Super Bowl predictions.
  • By Daniel Lieberman
  • 2,118    0
Open a Bach to Rock Franchise
Bach to Rock is a unique national franchise in one of the most underserved segments of the franchise industry - music education. We run profitable music schools by scrapping what kids hate about music lessons and incorporating more of what they want.
Digital payment technology (eWallets) are here - and growing. See how they can benefit your brand and strengthen your relationships with customers.
  • By Bradley Wilkes
  • 1,997    0
Social media marketing news you can use. This week: local search marketing, Instagram overtakes Twitter (in numbers), Tumblr overtakes Instagram (in growth), and an entertaining infographical history of famous brand slogans.
  • By Daniel Lieberman
  • 4,515    0
A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • By Philip St. Jacques
  • 4,625    4
Social media marketing news you can use. This week: Wrestling with social media, Krispy Kreme's holiday global live video chat, social media customer service, U.K. retailer's campaign to prevent "wrong presents," and what people searched for on Google in 2014.
  • By Daniel Lieberman
  • 1,611    0
Diana Hovey, CMO at Corner Bakery Café, opens up about having the best job in the company, the three most important things for a CMO today, her team, and much mnore.
  • By Kerry Pipes
  • 2,049    0
How do you go beyond platitudes about customer service to systems that engage customers and deliver marketing impact through a superior customer experience? Top franchise executives provide 3 key customer insights.
  • By Jack Mackey
  • 1,430    16
Social media marketing news you can use. This week: Snapchat 101, listening to customers, mobile-friendly websites, the history of the hashtag (and how to use it), Facebook cracks down on "overly promotional" content, and Twitter makes all tweets since 2006 searchable.
  • By Daniel Lieberman
  • 2,029    0
The top 5 mistakes brands make in local marketing - and how to fix them.
  • By Lori Alba
  • 2,316    64
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • By Eddy Goldberg
  • 1,920    133
Golden Corral

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Franchise Update Magazine

Issue I, 2017

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