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Consumer Marketing

How Real Property Management CMO Robert Pifke uses analytics to improve the brand's marketing results.
  • By Robert Pifke
  • 1,528    0
Social media marketing news you can use. This week: Advertising on Instagram is worth a look; Amazon sues 1,000 fake reviewers; Google introduces a new-and-improved Google+; Hyatt adopts Facebook Messenger to improve customer service; Twitter users expand their adoption of emojis.
  • By Daniel Lieberman
  • 1,604    0
How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
  • By Jen Gulvik
  • 1,311    0
Social media marketing news you can use. This week: Pinterest's new visual search tool aims to boost its advertising clout; now Facebook wants to be your mobile news source too; 8 tips to secure your social media presence from hackers; guess who (attorneys) account for Google's most expensive AdWords; the power of social media to change lives by connecting people.
  • By Daniel Lieberman
  • 1,657    0
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
  • By Kerry Pipes
  • 1,191    3
Social media marketing news you can use. This week: Google exec urges advertisers to respond to ad blocking; LinkedIn Groups benefit B2B and B2C companies; 15 list-building mistakes email marketers make; tips for marketing to Millennial males.
  • By Daniel Lieberman
  • 1,477    0
The early marketer gets the sales: a checklist for setting your 2016 sales and marketing goals.
  • By Eric Lofholm
  • 3,341    0
Social media marketing news you can use. This week: Facebook's "dislike" empathy button; Twitter's Buy button; Periscope - is it for you?; getting in on the Apple Watch early; and should you jump on the Periscope bandwagon?
  • By Daniel Lieberman
  • 1,322    0
Just 3 months to go in 2015. Use these 4 tips on how to finish the year strong in social media marketing!
  • By: Aseem Badshah
  • 3,364    0
Social media marketing news you can use. This week: Optimizing Facebook Local Awareness Ads; Doing it right with Instagram ads; Using inspirational quotes on Pinterest; Adding emojis to your brand building tactics; and the good that came out of Google+'s failure to meet expectations.
  • By Daniel Lieberman
  • 1,944    0
With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.
  • By Kerry Pipes & Eddy Goldberg
  • 4,651    0
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Southwest Airlines, a perennial leader in customer service management, offers many lessons for franchise brands interested in increasing customers, sales, and profitability.
  • By John Tschohl
  • 2,456    0
In this age of digital analytics, modern marketers still can gain many valuable insights from that "old school" tool: the live, in-person, one-on-one telephone call! Here are 10 insights for your consideration.
  • By Amber Tiffany
  • 1,587    0
Hiring the right team is absolutely the most important element of getting the results you want.
  • Franchise Update
  • 1,184    0
This past September Value Place, the largest economy, extended-stay hotel brand in the U.S., named Kelly Poling executive vice president and chief marketing officer.
  • By Kerry Pipes
  • 1,382    0
Digital ordering has taken a giant leap forward, but Noah Glass, founder of Olo (online ordering), says that for foodservice brands it's only the beginning.
  • By Noah Glass
  • 1,143    0
Social media marketing news you can use. This week: Is Facebook ripping off businesses?; Snapchat's user demographics force advertisers to take it more seriously; Deez Nuts for President?
  • By Daniel Lieberman
  • 1,181    0
Looking to improve your brand's Facebook content marketing - and engage your franchisees? Here are four tips to make it happen!
  • By Jack Monson
  • 2,689    8
Social media marketing news you can use. This week: Should your brand be on Snapchat?; Social media's hidden features revealed for Facebook, Twitter, Google+, and LinkedIn; the history (and predicted future) of mobile ads; Twitter removes wallpaper and users howl; U.K. woman legally changes her name to get around Facebook's real-name policy.
  • By Daniel Lieberman
  • 1,488    0
Are your summer sales slowing down? Here are three actions marketers can take in their slow season to lay the groundwork for bigger and better sales come September. (Note to frozen dessert brands: save this article for January.)
  • By Gregg Schwartz
  • 1,225    0
Social media marketing news you can use. This week: learning from the 6 types of social sharers; using hashtags to engage customers and build your business; Amazon's Prime Day sale: fail or no fail?; 54 clues to determining if you're a social media geek.
  • By Daniel Lieberman
  • 2,710    0
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A conversation with Valerie Kinney, vice president of marketing at CertaPro Painters, provides insights into the realities of franchising, how CertaPro fosters collaboration with franchisees, and recent examples of staying relevant with marketing strategies (their "50 Shades of Gray Paint" video, for example).
  • By Philip St. Jacques
  • 1,184    6
Social media marketing news you can use. This week: 3 free photo apps to improve your social media marketing; Millennials get more political on Facebook; website accessibility for the physically impaired; and the changing face of holiday marketing campaigns as traditional holidays lose traction among younger generations.
  • By Daniel Lieberman
  • 2,410    38
These 5 publications have something for every consumer marketing pro - and beginner. They include: "The 7-Minute Buyer's Guide to Choosing Your Customer Support Solution"; "An Introduction to Mobile Marketing"; "The New CMO Guide: A Handbook for Marketing Leaders"; "Search Engine Optimization;" and "Marketing Automation Strategy: Benchmarks for Small & Medium Business."
  • By Eddy Goldberg
  • 1,482    0
Social media marketing news you can use. This week: getting started on LinkedIn (it's about time!); using social media automation for effective customer engagement; a short, brief, infographic history of Twitter; and OMG! 75 social media acronyms to know.
  • By Daniel Lieberman
  • 2,222    9
How to structure your franchise organization to align your sales and marketing teams - and increase your consumer revenues and unit sales.
  • By Dayna Rothman
  • 1,506    0
Social media marketing news you can use. This week: 65 sites that provide free images for your online marketing campaigns; analyzing "Hack Crash" panic - and avoiding it; improve customer service with Twitter's upgraded direct message capabilities; 15 tips for hiring good designers from someone who's done it.
  • By Daniel Lieberman
  • 1,875    9
Pet Supplies Plus CMO Amy Parker has built a marketing team that works together on many levels, as well as with the CIO.
  • By Amy Parker
  • 1,459    0
Social media marketing news you can use. This week: Still confused about hashtags?; Predicted SEO shakeup from Google's mobile inclusion apparently was overrated; Twitter returns to Google search; build your brand by making friends with influential bloggers!
  • By Daniel Lieberman
  • 2,176    9
"Without a strong team behind you, even the best CMO won't be able to take their marketing initiatives to the next level of success," says Lisa Dimson, CMO at Tropical Smoothie Cafe. Learn how to build a great marketing team.
  • By Lisa Dimson
  • 2,028    33
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Women in the C-Suite    

Franchise Update Magazine

Issue I, 2017

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