Dollar Discount Stores sell everything from household items, snack foods, and toys, to seasonal decorations and greeting cards. Dollar Discount Stores of America was founded in 1982 and began franchising in 1987. Most stores are located in high-traffic strip malls, small plazas and other locations near high-volume stores. With middle-class America as its target market, chair and CEO Paul Cohen says that they're the equivalent of the five-and-dimes of years past. Typically, stores do best in areas where the old-fashioned quest for a good bargain is still strong.
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