KFC's Col. Sanders Steps Onto Advertising Walk of Fame
Restaurant Founder is First Real Person to be Voted Favorite Icon of the Year
LOUISVILLE, Ky., September 29, 2006 - Colonel Harland Sanders may have laid the groundwork for his legendary chicken empire almost a century ago, but he's still going places today! This morning, Col. Sanders was announced as one of America's two Favorite Icons in advertising for 2006, the first real person ever to receive this designation, at a ceremony and parade held in conjunction with Advertising Week 2006 in New York City.
"Colonel Sanders holds a special place in the hearts and memories of so many Americans, and this honor is certainly an indication of his far-reaching and enduring appeal to food-lovers of all ages," said James O'Reilly, interim chief marketing officer for KFC. "The fact that the Colonel is the only real person ever to be inducted into Madison Avenue's Advertising Walk of Fame only adds to this distinction, and is certainly something of which he would be proud today."
Tens of thousands of voters selected the Colonel from among 26 famous advertising icons to be inducted into Madison Avenue's Advertising Walk of Fame.
About Colonel Sanders
Colonel Harland Sanders established the first franchise of Kentucky Fried Chicken in 1952. After years of operating his own successful restaurant in Corbin, Ky., he used his social security check and business savvy to grow the chain into one of the world's dominant fast food operations. Among the most recognized faces anywhere, the Colonel appeared in KFC advertising between the 1950s and 1970s and acted as a KFC spokesperson until his death in 1980. His image continues to adorn KFC restaurants and packaging worldwide.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 13,000 KFC outlets in more than 80 countries and territories around the world, serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)
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