Growth

Discover ideas, tactics, and strategies to answer your questions on how to grow your franchise business. Franchisors, multi-unit franchisees, and industry experts share their ideas, programs, and success stories to help you build a strong franchise business.

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  • HigherMe
    HigherMe was founded by a former multi-unit franchisee to optimize the hiring process. Our technology ensures you're hiring better quality candidates, reduces turnover and saves time and money.
  • Xpressdocs
    Xpressdocs' proprietary marketing platform houses a diverse mix of customizable products and programs, empowering franchisees to self-serve from a single location while franchisors maintain control over branding, messaging, and marketing spend.
For many new and emerging franchisors, the transition from selling their product or service to selling the opportunity to own a franchise can be challenging.
  • Kay Ainsley
  • 9,216
New IFA Economic Study Says Strong Franchise Sector Will Outpace US Economy During 2018.
  • Multi-Unit Franchisee
  • 11,729
When it comes to franchise recruitment in the digital age, first impressions count--now, more than ever.
  • Helen Bond
  • 10,687
With so much change ahead in 2018, the economic outlook is more positive than not
  • Darrell Johnson
  • 12,737
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 12,502
Master franchising is a form of the franchisor-franchisee relationship in which the master franchisee essentially becomes a mini-franchisor for a specified territory. Within that territory, the master franchisee recruits, trains, and provides ongoing support to each franchisee they sign.
  • Eddy Goldberg
  • 54,400
This second in a series of highlights from the 2018 Annual Franchise Development Report (AFDR) looks at where the money in recruitment budgets goes.
  • Eddy Goldberg
  • 26,256
Results from the 2018 Annual Franchise Development Report (AFDR) were unveiled in mid-October at the 19th annual Franchise Leadership & Development Conference.
  • Eddy Goldberg
  • 28,383
Diversification, a recommended strategy in designing an investment portfolio, is a big part of the thinking behind the growth in multi-brand franchising. No matter how good the ROI may be from a single brand, savvy investors know it's not wise to put all their eggs in one basket.
  • Eddy Goldberg
  • 43,904
Start the New Year off by ensuring that you focus on all areas of the business including your leadership style and the example you are setting with your people.
  • Kendall Rawls
  • 26,372
Some entrepreneurs think big from the start. No single unit for them! Instead, they sign on as an area developer, agreeing to open a certain number of units by a specified date in a given geographic area, where they have been granted exclusive rights.
  • Eddy Goldberg
  • 38,032
SPONSORED
Open a Anytime Fitness Franchise
Align with the world leader in fitness. Recurring-revenue business model, multi-club ownership potential. Don’t just join a franchise, join a movement!
Just a few decades ago, franchising was still characterized by "mom and pop" operations where franchisees opened and operated a single unit for years - maybe even for a lifetime. The focus was simple and the operations not complex.
  • Kerry Pipes
  • 12,928
If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I'd suggest you reconsider.
  • Art Coley
  • 1,414
A disaster recovery plan is one of the most important tools to keep the franchise business, your employees, and yourself moving forward should a disaster hit.
  • Kendall Rawls
  • 3,509
Social media marketing news you can use. This week: 1) 3 ways CMOs can boost their strategic position; 2) 10 social media trend predictions for 2018; 3) how sales and marketing learned to play well together; 4) transform negative online reviews into positive customer experiences.
  • Eddy Goldberg
  • 2,131
Webster's dictionary describes the word "authentic" as genuine, actual, bona fide. Simply put, authentic marketing means "information buyers can trust."
  • Joe Mathews
  • 2,986
I frequently receive questions from clients and prospective buyers asking, "What's the hottest new opportunity in the marketplace?"
  • Dean Zuccarello
  • 2,108
Relationships With Franchisors, Customers, And The Community Are One Of The Most Important Aspects Of Success And Critical To Driving Long-Term Value.
  • Kendall Rawls
  • 3,748
More than one-third of the global economy depends on middle-class consumption, which is advancing by 4 percent, surpassing the rate of GDP growth, according to Homi Kharas, senior fellow at the Brookings Institution.
  • William Edwards
  • 4,365
Franchise trade shows are a great source of information as you consider which brands to invest in. At these shows, which take place all over the country throughout the year, you can kick the tires, taste the food, and handle the products. Most important, perhaps, you can meet live representatives from dozens, or even hundreds of brands, depending on the size of the show.
  • Eddy Goldberg
  • 20,584
Aaron's Buys Back Stores From Its Largest Franchisee In $140 Million Cash Transaction.
  • Multi-Unit Franchisee
  • 2,827
SPONSORED
Open a Roy Rogers Family Restaurants Franchise
There is no single factor that accounts for the powerful appeal of the Roy Rogers concept.
One of the more concerning lessons we learned from the 2016 election is the power of "fake news" to change perceptions and draw attention toward or away from an issue.
  • Darrell Johnson
  • 1,054
The new presidential administration wasted no time jumping in, even before Inauguration Day. A steady stream of potential cabinet appointees was ushered in and out of Trump Tower in New York City, accompanied by the most intense media scrutiny we can recall for an incoming administration in recent memory.
  • Carol Schleif
  • 1,956
There's a good reason the United States is called the Land of Opportunity. The spirit of independence is one of the cornerstones in the nation's founding. That spirit persists today in the world of business, where independent-minded entrepreneurs take the risks and reap the rewards of running their own business.
  • Kerry Pipes
  • 15,052
Using "big data" to recruit franchisees at Driven Brands
  • Dave Schaefers
  • 1,685
So you want to build your business by adding another brand? Maybe two? While the ROI must make sense, seasoned multi-brand franchisees say the key to franchise happiness begins with finding the right fit, from values and culture to matching personal and financial goals with the brand’s.
  • Helen Bond
  • 2,391
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 1,422
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 1,581
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
  • William Edwards
  • 1,701
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
  • Sara Wykes
  • 1,818
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