Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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  • HigherMe
    HigherMe was founded by a former multi-unit franchisee to optimize the hiring process. Our technology ensures you're hiring better quality candidates, reduces turnover and saves time and money.
Learn how Club Pilates creates online ads that build loyalty and engage customers
  • Jessica Yarmey
  • 3,396
Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
  • Franchise Update
  • 4,732
New Research Explores Consumer Dining Habits and Motivators Changing the Way Diners Engage with Foodservice.
  • Multi-Unit Franchisee
  • 3,035
Previously, we discussed the importance of marketing to succeed in your franchise business. In this article, we dig into specific tactics, resources, and suggestions for attracting and retaining customers.
  • Eddy Goldberg
  • 12,337
Multi-unit El Pollo Loco franchisee opens the brand's first location in Santa Rosa, California.
  • Multi-Unit Franchisee
  • 2,112
The marketing skills you'll need to grow your franchise business vary with the type of business you're in – as well as where and how you do business. Food, retail, and service businesses each require different marketing skills; storefront, mobile, and home-based businesses mean different approaches to finding customers; and the ways to attract customers are not the same for different industries or sectors (restaurants, senior care, or home repair service, for example).
  • Eddy Goldberg
  • 12,909
How many times have you heard, "A smile is free. It costs absolutely nothing to give but can mean the world to the person who receives it?"
  • John DiJulius
  • 4,449
If you couldn't make it to FCMC this year, here's a highlight reel.
  • Eddy Goldberg
  • 1,926
To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.
  • John DiJulius
  • 3,545
Planet Fitness Multi-Unit Operator Acquires Clubs in Alabama and Virginia with Plans to Open Additional Units in the Markets.
  • Multi-Unit Franchisee
  • 2,074
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
  • 2,780
SPONSORED
Open a Elements Massage Franchise
When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit. You want a business that takes the guesswork out of daily operations, so you can focus on growth...
Learn how 4 brands are using digital technology, plus tips from a marketing pro
  • Sara Wykes
  • 3,651
One of Church's Chicken's Largest Multi-Unit Operators is Bringing Newly Remodeled Restaurants to Texas Market.
  • Multi-Unit Franchisee
  • 7,033
Local businesses competing for customers' time and attention can improve their chances with these tactics
  • Shawna Ford
  • 6,647
Arby's Multi-Unit Operator Bringing Remodeled and Additional Units to Tucson Market.
  • Multi-Unit Franchisee
  • 8,640
Chicken Salad Chick is Expanding in Tennessee Thanks to Multi-Unit Operators Like Josh Patton.
  • Multi-Unit Franchisee
  • 9,148
One of Yogurtland's Most Successful Multi-Unit Operators is Bringing 8 More Locations to Dallas-Fort Worth Market.
  • Multi-Unit Franchisee
  • 8,923
8th Franchise Consumer Marketing Conference is coming up in June
  • Eddy Goldberg
  • 8,157
Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
  • Franchise Update
  • 9,238
6 tips to help your PRs spending produce the results you want
  • Melissa DiGianfilippo
  • 7,890
Multi-unit operator adds a new Chicago location for Valvoline Instant Oil Change bringing the franchise operator's total number to 34 units across three states.
  • Multi-Unit Franchisee
  • 7,158
SPONSORED
Open a Beverly Hills Rejuvenation Center Franchise
Beverly Hills Rejuvenation Center (BHRC) provides the highest quality medical spa services to our clients in a comfortable and supportive environment. BHRC is able to provide a unique franchise offering in a rapidly growing industry.
Why did the retail industry have a dismal 2017 despite high consumer confidence, historically low unemployment, and a growing U.S. economy? Typically these are the perfect conditions for retailers.
  • John DiJulius
  • 9,019
Dunkin' Brands 'Capitalizing on Convenience' With More Than 86 Non-Traditional Locations Now Open Nationwide.
  • Multi-Unit Franchisee
  • 9,901
Master Franchisee Opens 5th Hwy 55 Burgers, Shakes & Fries in Alabama This Week.
  • Multi-Unit Franchisee
  • 10,313
Franchising is a larger part of the U.S. economy than most people realize.
  • Eddy Goldberg
  • 17,381
Four tactics that will help you get out there, find time to promote your business, and let people know you're there
  • Robert Job
  • 12,257
When you first consider franchising as a business model, one of the choices that arises is which type of business, in which sector, suits you best. One basic choice to make is goods or service; another is retail or home-based.
  • Eddy Goldberg
  • 19,474
Former Silicon Valley Tech Executive has Become a Successful Multi-Unit Operator and is on the Grow with the Opening of his Newest Great Clips Location.
  • Multi-Unit Franchisee
  • 11,137
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 10,113
The focus of our 2017 consumer marketing campaign has been to earn patient trust by showcasing our genuine commitment to eye care. We have done this by leveraging storytelling that depicts the moments when people need us most.
  • Franchise Update
  • 9,939
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