Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
RECENT HEADLINES
February 15th, 2019
RESOURCE SPOTLIGHT
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ApplePie Capital provides a fresh new approach to franchise financing that is focused on your growth and success. We provide access to quick and... -
MUFC is the premier annual event for the country’s leading Multi-Unit Franchisees. Meet the most powerful players in Multi-Unit Franchising. Our 2019 Multi-Unit Franchising Conference will be held from March 24-27 at Caesar's Palace, Las Vegas. -
Silvercrest Advertising has created a one-stop shop solution for all of your marketing needs. By allowing franchisees to order print on demand and all of their apparel as well as determine where their advertising will be distributed locally and... -
MGH is an ad agency. A PR agency. An interactive agency. A social media marketing agency. A fun agency. Celebrating 24 years in the industry, we're proud to be one of Ad Age’s 2019 Best Places to Work. -
Franchise Update Media (FUM) is the trusted resource for the franchise industry. For 30 years, FUM has been the leader in providing valuable conferences, print publications and digital properties for Franchisors, Franchisees and Franchise Prospects.
How Auntie Anne's creates loyal customers for its impulse purchase products
- Nick Bergelt
- 602 Reads 4 Shares
Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
- Franchise Update
- 1,165 Reads 5 Shares
Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
- Franchise Update
- 1,131 Reads 5 Shares
Make the most of your grand openings and lay the foundation for new unit success.
- Sara Wykes
- 1,074 Reads 8 Shares
8 Female Franchise Marketing Leaders Answer 10 Questions
- Eddy Goldberg
- 1,166 Reads 21 Shares
Can a company's customer service go from bad to great?
- John DiJulius
- 914 Reads 7 Shares
What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
- Franchise Update
- 861 Reads 2 Shares
What’s the ROI of an impression?
- Hallie Wright
- 1,489 Reads 37 Shares
We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.
- Eddy Goldberg
- 832 Reads 4 Shares
How 3 positive guest experiences create loyal customers at Stoner's Pizza Joint
- Nick Bergelt
- 1,607 Reads 12 Shares
We've remodeled this newsletter and expanded the content.
- Eddy Goldberg
- 992 Reads 2 Shares
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SPONSORED Open a Firehouse Subs FranchiseWe are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States. |
4 marketing leaders answer the question: "Describe your role as CMO."
- Eddy Goldberg
- 1,449 Reads 17 Shares
Tips on using videos in your email marketing strategy.
- Sean Gordon
- 3,645 Reads 29 Shares
HealthSource (America's Chiropractor), shifts brand image from pain management to active living, wellness, and "Do what you love".
- Kerry Pipes
- 2,039 Reads 4 Shares
Traditional or digital media? Finding the balance to get the results you want.
- Dan Santy
- 1,336 Reads 3 Shares
Facebook has a lot of data about your customers. Are you using it to the max?
- Lora Kellogg
- 1,631 Reads 16 Shares
Can your brand's front-line customer service go from bad to great?
- John DiJulius
- 4,317 Reads 16 Shares
Overcome unconscious bias by hiring managers and employees who represent your customers.
- Eddy Goldberg
- 4,145 Reads 8 Shares
There is absolutely no greater skill that can be acquired and constantly worked at that can have a bigger impact on us personally and professionally than the ability to build an instant rapport with others, whether they are an acquaintance, customer, co-worker, or a total stranger.
- John DiJulius
- 4,598 Reads 19 Shares
HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
- Kerry Pipes
- 2,092 Reads 12 Shares
How Dale Carnegie Training adapts to international marketing challenges
- Adam Gogolski
- 2,003 Reads 1 Shares
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SPONSORED Open a Arbuckle Mountain Fried Pies FranchiseFrom the dough to the fryer, we’ve put together the essentials of a profitable pie shop. As a Pie Shop operator, the profits are all yours! Our products are made fresh from scratch using quality ingredients at our Davis, Oklahoma location. |
How is your brand's involvement in cause marketing helping in franchise recruitment?
- Franchise Update
- 1,830 Reads 8 Shares
How Young Rembrandts adapts to the marketing challenges of international expansion.
- Liz Wahl
- 2,380 Reads 5 Shares
Cause Marketing: How 6 brands give back to the communities they serve.
- Helen Bond
- 2,704 Reads 25 Shares
Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.
- John DiJulius
- 5,577 Reads 83 Shares
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
- Franchise Update
- 1,736 Reads 2 Shares
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
- Kerry Pipes
- 2,073 Reads 54 Shares
How 7 franchisees are using their loyalty programs to attract and retain customers.
- Sara Wykes
- 2,509 Reads 30 Shares
How cause marketing helps franchisee recruitment at Our Town America
- Steven Sgroi
- 1,750 Reads 13 Shares
Learn how these 11 brands identify, target, and engage with customers
- Sara Wykes
- 4,084 Reads 20 Shares
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