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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Qiigo Inc.
Qiigo unifies digital marketing for national brands and their locations, building brand unity and success helping businesses get found locally. Through superior service, strong relationships and a comprehensive technology platform Qiigo delivers...
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American Family Care
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American Family Care
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American Family Care
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Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 1,157 Reads 5 Shares
5 tips for small businesses to improve or keep their momentum going in 2021.
  • Chris Buitron
  • 1,707 Reads 22 Shares
Q&A with Heather McLeod, Chief Marketing Officer at Authority Brands
  • Franchise Update Media
  • 2,422 Reads 78 Shares
A look ahead to the holiday season, 2021, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 1,598 Reads 2 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 1,622 Reads 4 Shares
Marketo’s “Definitive Guide to Digital Advertising” is a valuable resource for marketers to succeed in 2021
  • Eddy Goldberg
  • 3,775 Reads 10 Shares
A look ahead to the holiday season, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 1,377 Reads 4 Shares
Venture X’s director of marketing share how Covid-19 has altered the brand’s marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 2,082 Reads 45 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 1,723 Reads 20 Shares
Smoothie King’s CMO tells how Covid-19 has altered her marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 2,170 Reads 6 Shares
Improve your holiday marketing on Instagram with these 6 tips
  • Eddy Goldberg
  • 3,615 Reads 33 Shares
Goldfish Swim School Franchising, LLC
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Goldfish Swim School Franchising, LLC
SPONSORED CONTENT
Goldfish Swim School Franchising, LLC
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Consumer Marketing Roundup returns after 7-month layoff with a look ahead to the holiday season, sales trends, and consumer-related news and technology
  • Eddy Goldberg
  • 1,207 Reads 4 Shares
Marketing more with less is an essential survival skill for franchisees during Covid-19
  • Eddy Goldberg
  • 2,793 Reads 43 Shares
Text messaging is an effective way to reach consumers, sell franchises, and communicate internally
  • Drew Wilkinson
  • 1,925 Reads 11 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
  • 2,397 Reads 20 Shares
Drive-Thrus: Balancing costs, competition, and customer expectations
  • Lisa van Kesteren
  • 1,352 Reads 5 Shares
Don’t waste a crisis: 5 questions to help you rethink your consumer and retail marketing strategy
  • Steve Schildwachter
  • 2,717 Reads 31 Shares
How to make it easier for customers to provide feedback - positive or negative, it all helps to improve your customer service
  • John DiJulius
  • 1,533 Reads 12 Shares
How to use influencers to attract Millennials to your brand
  • Andrea Brandon
  • 2,555 Reads 13 Shares
How will Covid-19 change consumer habits when it comes to retail and restaurants?
  • Shawn Bland & Jamie Sullivan
  • 1,304 Reads 8 Shares
Jamba’s CMO shares the brand’s 90-day marketing strategy and plans
  • Shivram Vaideeswaran
  • 1,687 Reads 17 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
SPONSORED CONTENT
Preparing now for the opportunities a recession offers for a strong brand will pay off – whether a recession comes or not
  • John DiJulius
  • 1,311 Reads 4 Shares
As Covid-19 changes consumer behavior and multi-unit franchisees’ diversification plans, how can marketers keep up?
  • Darrell Johnson
  • 1,169 Reads 1 Shares
Looking for a new PR agency? Here are the top 10 questions franchisors should include in their RFP
  • David Chapman
  • 1,332 Reads 4 Shares
StretchLab’s CMO is working hard to educate the public on the benefits of stretching – with the added difficulty of Covid-19 shutdowns
  • Kerry Pipes
  • 2,821 Reads 149 Shares
Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
  • Franchise Update Magazine
  • 1,370 Reads 5 Shares
Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
  • Franchise Update Magazine
  • 1,361 Reads 5 Shares
Sky Zone is countering the shutdown of its parks with innovative online and virtual programs to keep kids moving and parents sane during Covid-19
  • Franchise Update Magazine
  • 2,472 Reads 126 Shares
How 3 Brands Have Implemented New Programs And Services To Assist Their Franchisees And Customers During Covid-19.
  • Multi-Unit Franchisee
  • 1,826 Reads 97 Shares
As a leader, are you an energy giver or an energy sucker? Plus "caught you doing something right" and ranking yourself as a leader.
  • John DiJulius
  • 616 Reads 1,023 Shares
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