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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Hot Dish Advertising
From lead generation to increasing sales, Hot Dish Advertising is the pro at getting your message in front of those who matter most--consumers...
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Motel 6
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Motel 6
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Motel 6
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Franchise Update digs into nontraditional locations, customer experience, and the University of Louisville's Yum! Center for Global Franchise Excellence
  • Kerry Pipes
  • 1,090 Reads 3 Shares
Eliminate whatever gets in the way of people doing business with you
  • John Tschohl
  • 1,168 Reads 2 Shares
Top leaders are flexible and promote adaptable culture in the organization 
  • Kevin Behan
  • 1,097 Reads 7 Shares
Stratus VP of Marketing Mike Millett on how the brand helps franchisees with initial and ongoing support
  • Franchise Update Media
  • 947 Reads 3 Shares
The right location isn't as important as the experience your brand consistently delivers
  • John DiJulius
  • 1,524 Reads 2 Shares
By offering high-quality products and services, franchisors provide profitable revenue streams for franchisees
  • Kevin Behan
  • 1,612 Reads 6 Shares
Mobile brands can engage with customers through convenience and personalization
  • Josh York
  • 1,373 Reads 1 Shares
Mountain Mike Pizza's CMO Carol DeNembo on how the brand reaches customers through digital marketing and social media
  • Franchise Update Media
  • 1,385 Reads 29 Shares
CMO/COO Summit to focus on greater collaboration between franchise marketing and operations
  • Franchise Update Media
  • 2,281 Reads 2 Shares
Study shows franchises use many programs, and outsource certain services, to support advertising plans 
  • Franchise Update Media
  • 1,110 Reads
Don't forget the value of written content when creating a marketing strategy
  • Kevin Behan
  • 977 Reads
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement
  • Franchise Update Magazine
  • 2,121 Reads 22 Shares
PuroClean executive shares advice on franchise growth with technology and analytics 
  • Franchise Update Media
  • 1,414 Reads
If you thought geofencing was too complicated and expensive, think again
  • Allen Warren
  • 1,170 Reads
Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
  • Franchise Update Magazine
  • 1,534 Reads 2 Shares
Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
  • Franchise Update Magazine
  • 1,405 Reads 1 Shares
Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
  • Franchise Update Magazine
  • 1,689 Reads 9 Shares
At Scissors & Scotch, Azalia Hoelting takes a structured approach to digital marketing and grassroots efforts
  • Kerry Pipes
  • 1,571 Reads
The Franchise Customer Experience Certification program links CX strength with profitability
  • Kevin Behan
  • 1,821 Reads 6 Shares
Make it easy for your customers to complain--as long as you've trained your staff to handle it professionally
  • John DiJulius
  • 1,646 Reads 3 Shares
Take your consumer service to the next level at the 2024 Franchise Customer Experience Conference, June 17-20 in Atlanta
  • Franchise Update Media
  • 2,110 Reads
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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Boost profitability and employee satisfaction with a culture that places customer experience first
  • Annie Oeth
  • 1,789 Reads
Study finds franchises have increased online marketing strategies in recent years, led by digital advertising programs
  • Franchise Update Media
  • 1,672 Reads 1 Shares
Act quickly and take responsibility when dealing with customer complaints
  • John Tschohl
  • 1,705 Reads 5 Shares
The way to a customer's heart is through their email inbox, though that is changing. See how.
  • Annie Oeth
  • 2,102 Reads 6 Shares
The Franchise Customer Experience Conference (FCXC) returns to Atlanta June 17-20 for the annual gathering of franchise marketing pros
  • Annie Oeth & Eddy Goldberg
  • 1,788 Reads
Customer service expert John Tschohl outlines 6 foundational steps franchisees can take to deliver great customer service
  • John Tschohl
  • 1,819 Reads 2 Shares
Make sure you are training your employees on soft skills
  • John DiJulius
  • 2,362 Reads 2 Shares
Amanda Maquet, marketing director for Moran Family of Brands, on fostering franchisee trust and building a strong local presence
  • Franchise Update Magazine
  • 1,468 Reads
Digital marketing and referrals have the highest lead-to-close ratios in franchising
  • Franchise Update Media
  • 1,739 Reads 1 Shares
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