Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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  • HigherMe
    HigherMe was founded by a former multi-unit franchisee to optimize the hiring process. Our technology ensures you're hiring better quality candidates, reduces turnover and saves time and money.
One of Church's Chicken's Largest Multi-Unit Operators is Bringing Newly Remodeled Restaurants to Texas Market.
  • Multi-Unit Franchisee
  • 6,695
Local businesses competing for customers' time and attention can improve their chances with these tactics
  • Shawna Ford
  • 6,384
Arby's Multi-Unit Operator Bringing Remodeled and Additional Units to Tucson Market.
  • Multi-Unit Franchisee
  • 8,226
Chicken Salad Chick is Expanding in Tennessee Thanks to Multi-Unit Operators Like Josh Patton.
  • Multi-Unit Franchisee
  • 8,671
One of Yogurtland's Most Successful Multi-Unit Operators is Bringing 8 More Locations to Dallas-Fort Worth Market.
  • Multi-Unit Franchisee
  • 8,708
8th Franchise Consumer Marketing Conference is coming up in June
  • Eddy Goldberg
  • 7,858
Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
  • Franchise Update
  • 9,021
6 tips to help your PRs spending produce the results you want
  • Melissa DiGianfilippo
  • 7,526
Multi-unit operator adds a new Chicago location for Valvoline Instant Oil Change bringing the franchise operator's total number to 34 units across three states.
  • Multi-Unit Franchisee
  • 6,993
Why did the retail industry have a dismal 2017 despite high consumer confidence, historically low unemployment, and a growing U.S. economy? Typically these are the perfect conditions for retailers.
  • John DiJulius
  • 8,824
Dunkin' Brands 'Capitalizing on Convenience' With More Than 86 Non-Traditional Locations Now Open Nationwide.
  • Multi-Unit Franchisee
  • 9,617
SPONSORED
Open a Homewatch CareGivers Franchise
Homewatch CareGivers gives entrepreneurs a proven path to financial success as well as the opportunity to make a positive change in the world. We are a home care franchise that provides customized care to elders and others who need daily assistance.
Master Franchisee Opens 5th Hwy 55 Burgers, Shakes & Fries in Alabama This Week.
  • Multi-Unit Franchisee
  • 10,081
Franchising is a larger part of the U.S. economy than most people realize.
  • Eddy Goldberg
  • 17,055
Four tactics that will help you get out there, find time to promote your business, and let people know you're there
  • Robert Job
  • 12,056
When you first consider franchising as a business model, one of the choices that arises is which type of business, in which sector, suits you best. One basic choice to make is goods or service; another is retail or home-based.
  • Eddy Goldberg
  • 19,005
Former Silicon Valley Tech Executive has Become a Successful Multi-Unit Operator and is on the Grow with the Opening of his Newest Great Clips Location.
  • Multi-Unit Franchisee
  • 10,867
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 9,839
The focus of our 2017 consumer marketing campaign has been to earn patient trust by showcasing our genuine commitment to eye care. We have done this by leveraging storytelling that depicts the moments when people need us most.
  • Franchise Update
  • 9,732
In the previous article, we discussed the obstacles involved in becoming a retail franchisee. This time we examine what traits and attributes franchisors with retail concepts look for in their franchisee prospects and candidates.
  • Eddy Goldberg
  • 20,967
Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.
  • Kerry Pipes
  • 12,031
Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
  • Debbie Selinsky
  • 14,997
SPONSORED
Open a Firehouse Subs Franchise
We are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States.
Cousins Subs' VP of Marketing on using social media for local marketing in 2018.
  • Justin McCoy
  • 13,549
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
  • Eddy Goldberg
  • 19,462
It’s not surprising that there are over 30,000 gyms and health clubs in the U.S. generating $21,800,000,000 in revenue according to Statistic Brain since Americans are trying to combat our increasingly sedentary lives by getting active and healthy.
  • Emma Pearson
  • 23,058
CMOs can learn a lot about social media marketing from this Saladworks franchisee!
  • Eddy Goldberg
  • 20,290
Most franchise company leaders preach to their home office team that they also have customers: operations, development, marketing, field reps, and all the other corporate employees who franchisees count on every day to deliver what they need to serve their own customers.
  • John DiJulius
  • 24,282
Can marketing technology be keeping your team from doing what it does best?
  • Kandi O'Connor
  • 10,517
How Our Town America uses social media for local marketing
  • Brittany Johnson
  • 8,888
Great concept. Great site. Great training. Great employees. So far, so great. Now it's time to get the word out to your future customers. It's time to crank up the marketing machine.
  • Eddy Goldberg
  • 11,360
For 2018, what changes will you make to consumer marketing? Huddle House has 3 big ones planned.
  • Alison Glenn Delaney
  • 2,208
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