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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Clayton Kendall
Clayton Kendall provides franchise communities nationwide with comprehensive branded merchandise programs leading to greater brand exposure, cost-savings, streamlined operations and brand compliance.
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Blink Fitness
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Blink Fitness
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Blink Fitness
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As Covid-19 changes consumer behavior and multi-unit franchisees’ diversification plans, how can marketers keep up?
  • Darrell Johnson
  • 745 Reads
Looking for a new PR agency? Here are the top 10 questions franchisors should include in their RFP
  • David Chapman
  • 801 Reads
StretchLab’s CMO is working hard to educate the public on the benefits of stretching – with the added difficulty of Covid-19 shutdowns
  • Kerry Pipes
  • 2,157 Reads 5 Shares
Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
  • Franchise Update Magazine
  • 645 Reads
Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
  • Franchise Update Magazine
  • 927 Reads 1 Shares
Sky Zone is countering the shutdown of its parks with innovative online and virtual programs to keep kids moving and parents sane during Covid-19
  • Franchise Update Magazine
  • 1,244 Reads
How 3 Brands Have Implemented New Programs And Services To Assist Their Franchisees And Customers During Covid-19.
  • Multi-Unit Franchisee
  • 1,463 Reads
As a leader, are you an energy giver or an energy sucker? Plus "caught you doing something right" and ranking yourself as a leader.
  • John DiJulius
  • 189 Reads 506 Shares
Multi-Unit Operator Says Gaining The Right Knowledge Allows Franchisees To Get The Right Sites.
  • Multi-Unit Franchisee
  • 1,096 Reads 1 Shares
41 tips from the pros for marketers suddenly working from home.
  • Eddy Goldberg
  • 1,115 Reads 1 Shares
2020 Localized Marketing Benchmark Report ranks 251 brands.
  • Eddy Goldberg
  • 1,260 Reads
Dunkin'
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Dunkin'
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Dunkin'
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We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
  • Eddy Goldberg
  • 1,176 Reads
What your customers experience beats your marketing every time.
  • Jack Mackey
  • 1,642 Reads 7 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 1,971 Reads 1 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 1,245 Reads
Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
  • John DiJulius
  • 1,311 Reads
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
  • Carl Jenkins
  • 1,497 Reads
Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 1,420 Reads
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 1,512 Reads 1 Shares
How to overcome being relationship disadvantaged in a digital economy?
  • John DiJulius
  • 2,288 Reads 2 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
  • 175 Reads
UBreakiFix
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UBreakiFix
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UBreakiFix
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Annual Franchise Marketing Report looks at how brands measure the customer experience
  • Eddy Goldberg
  • 1,707 Reads
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 1,881 Reads 3 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
  • 1,408 Reads 4 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
  • Franchise Update
  • 2,976 Reads
Annual Franchise Marketing Report looks at how (and if!) brands monitor and manage local spending by franchisees.
  • Eddy Goldberg
  • 1,955 Reads 4 Shares
What marketing KPIs are most important to McAlister's Deli?
  • Natalia Franco
  • 2,732 Reads 2 Shares
We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 2,050 Reads
1st-ever Annual Franchise Marketing Report looks into where brands advertise on social media.
  • Eddy Goldberg
  • 1,941 Reads 1 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 2,179 Reads 1 Shares
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