Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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 Germany enjoys the strongest economy in Europe, where nearly 1000 franchise brands and 120,000 franchise owners employ over 700,000 people. Exhibitors from the US and Europe, in all industries and investment levels, will attend to promote their brands to
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1) How to reach Gen Z online – by a Gen Zer!; 2) “Techlash”: Have consumers reached a breaking point with technology?; 3) Odds & Ends, a new feature, selects from a potpourri of consumer marketing trends, news, reports, innovation, offbeat campaigns, and the lighter side of marketing.
- Eddy Goldberg
- 1,303 Reads 4 Shares
We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
- Eddy Goldberg
- 1,079 Reads 6 Shares
Welcome to the Relationship Economy!
- John DiJulius
- 1,464 Reads 12 Shares
Overlooking Gen X's 65 million consumers at the peak of their earning power would be a costly mistake.
- Andrea Brandon
- 1,970 Reads 31 Shares
Take control of your marketing data and make reporting easier and more useful.
- Patrick Crawford
- 2,363 Reads 52 Shares
What's the most challenging part of being a CMO in 2019?
- Eddy Goldberg
- 1,175 Reads 5 Shares
8 concerns brands have with their digital marketing agency
- Lounge Lizard Worldwide
- 2,790 Reads 31 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
- Eddy Goldberg
- 1,307 Reads 12 Shares
How investing in customer service can boost your bottom line.
- John Tschohl
- 1,462 Reads 9 Shares
5 traits are required to building successful relationships.
- John DiJulius
- 883 Reads 11 Shares
6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
- Eddy Goldberg
- 1,197 Reads 28 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
- Franchise Update
- 1,509 Reads 4 Shares
1) Improve your marketing attribution with Google Analytics and Facebook Attribution; 2) Managing lifetime customer value in an offline world; 3) Are clicks still king in the world of SEO?; and 4) California’s consumer privacy act is coming this January – are you prepared?
- Eddy Goldberg
- 1,249 Reads 3 Shares
CMO Q&A: How Is Your Marketing/Branding Strategy Developed, and How Does It Flow Through the System?
5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
- Eddy Goldberg
- 1,610 Reads 17 Shares
How healthy is your relationship with the Relationship Economy?
- John DiJulius
- 937 Reads 4 Shares
6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
- Eddy Goldberg
- 1,771 Reads 63 Shares
To retain your customers, pair technology with a human touch.
- Kurt Krake
- 1,687 Reads 33 Shares
How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
- Michael Peterson
- 1,472 Reads 126 Shares
Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.
- Eddy Goldberg
- 1,967 Reads 50 Shares
1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.
- Eddy Goldberg
- 1,175 Reads 3 Shares
5 marketing pros on how they see vendors as business partners.
- Eddy Goldberg
- 1,005 Reads 26 Shares
Customer service problem? Train and empower your employees to be superheroes and build loyalty for life.
- John DiJulius
- 1,363 Reads 24 Shares
5 marketing pros on how they manage their marketing department costs and budgets.
- Eddy Goldberg
- 1,195 Reads 46 Shares
3 tips for making your interview process ungameable.
- John DiJulius
- 1,488 Reads 38 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
- Kerry Pipes
- 1,624 Reads 7 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
- Franchise Update
- 1,498 Reads 5 Shares
Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
- John DiJulius
- 2,014 Reads 51 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
- Amanda Ploger
- 991 Reads 2 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
- Eddy Goldberg
- 1,098 Reads 2 Shares
Are you spending enough on brand awareness to effectively influence the customer journey?
- Hallie Wright
- 2,364 Reads 16 Shares
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