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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Constant Contact
The Constant Contact Franchise partner program is built to simplify the complex and confusing task of marketing your franchise. We’ve got all the tools, features, and expert guidance you need to help you succeed—all in one place.
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LunchboxWax
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LunchboxWax
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LunchboxWax
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Separate surveys show increased stress for consumer marketers and escalating expectations among consumers during Covid
  • Eddy Goldberg
  • 938 Reads 1 Shares
How do you stack up among the 6 crucial categories of customer experience?
  • John DiJulius
  • 1,339 Reads 15 Shares
A roundup of consumer marketing news and developments 4 months into 2021.
  • Eddy Goldberg
  • 932 Reads 1 Shares
Empower your employees to make decisions without a supervisor. Let them know they can do what they believe is the right thing for the customer.
  • John Tschohl
  • 1,122 Reads 4 Shares
Q&A with Christine Buscarino, Chief Marketing Officer at 200-unit Dale Carnegie
  • Franchise Update Media
  • 2,434 Reads 160 Shares
The post-Covid economy presents multiple opportunities for consumer marketers
  • Evan Hackel
  • 1,510 Reads 6 Shares
Q&A with Ashley Gundlach, Director of Marketing at British Swim School
  • Franchise Update Media
  • 1,798 Reads 76 Shares
After a full year of Covid, marketing executives discuss the changes they’ve seen
  • Eddy Goldberg
  • 1,757 Reads 4 Shares
What compelled 27-year-old Meagan Price to become Director of Franchise Marketing at American Family Care 
  • Franchise Update Media
  • 1,729 Reads 48 Shares
To improve your retail success and train your sales associates, follow these 10 best practices
  • Bob Phibbs
  • 1,390 Reads 48 Shares
When is the best time to invest in your customer experience? 18 months ago! When is the second-best time? NOW! Now is the time to make your organization’s customer experience your single biggest competitive advantage.
  • John DiJulius
  • 2,190 Reads 18 Shares
American Family Care
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American Family Care
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American Family Care
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Q&A with Mandy Nowels, SVP of E-Commerce and Marketing at The Spice & Tea Exchange
  • Franchise Update Media
  • 1,391 Reads 3 Shares
Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
  • John Tschohl
  • 2,218 Reads 73 Shares
How - and why - to integrate content marketing into your 2021 marketing strategy 
  • Liane Caruso
  • 5,049 Reads 44 Shares
Covid has caused many changes in consumer marketing. Which will be permanent?
  • Darrell Johnson
  • 2,297 Reads 11 Shares
A look ahead to 2021: vaccines, reopenings, shifts in consumer behavior, trends, and more consumer marketing-related news and technology
  • Eddy Goldberg
  • 1,400 Reads 2 Shares
Six steps that will help create an exceptional service culture at your business.
  • John Tschohl
  • 1,909 Reads 16 Shares
Improve your customer service from good to excellent in 2021 using these 6 steps
  • John Tschohl
  • 3,418 Reads 93 Shares
Going omnichannel in 2021 is the route to increased retail success
  • Nate Burke
  • 2,188 Reads 2 Shares
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 2,230 Reads 5 Shares
5 tips for small businesses to improve or keep their momentum going in 2021.
  • Chris Buitron
  • 2,860 Reads 47 Shares
Vitamin Shoppe
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Vitamin Shoppe
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Vitamin Shoppe
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Q&A with Heather McLeod, Chief Marketing Officer at Authority Brands
  • Franchise Update Media
  • 3,493 Reads 82 Shares
A look ahead to the holiday season, 2021, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 2,119 Reads 2 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 1,940 Reads 4 Shares
Marketo’s “Definitive Guide to Digital Advertising” is a valuable resource for marketers to succeed in 2021
  • Eddy Goldberg
  • 4,697 Reads 10 Shares
A look ahead to the holiday season, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 1,703 Reads 4 Shares
Venture X’s director of marketing share how Covid-19 has altered the brand’s marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 2,665 Reads 48 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 2,078 Reads 20 Shares
Smoothie King’s CMO tells how Covid-19 has altered her marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 2,894 Reads 6 Shares
Improve your holiday marketing on Instagram with these 6 tips
  • Eddy Goldberg
  • 4,108 Reads 33 Shares
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