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Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.


Silvercrest has created a one-stop shop solution for all of your marketing needs. By allowing franchisees to order print on demand and all of their apparel as well as determine where their advertising will be distributed locally and...
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Amazing Lash Studio
Amazing Lash Studio
Amazing Lash Studio
How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
  • Michael Peterson
  • 1,020 Reads 86 Shares
Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.
  • Eddy Goldberg
  • 998 Reads 42 Shares
1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.
  • Eddy Goldberg
  • 936 Reads 3 Shares
5 marketing pros on how they see vendors as business partners.
  • Eddy Goldberg
  • 837 Reads 26 Shares
Customer service problem? Train and empower your employees to be superheroes and build loyalty for life.
  • John DiJulius
  • 1,129 Reads 24 Shares
5 marketing pros on how they manage their marketing department costs and budgets.
  • Eddy Goldberg
  • 1,022 Reads 45 Shares
3 tips for making your interview process ungameable.
  • John DiJulius
  • 1,331 Reads 37 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 1,282 Reads 7 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 1,233 Reads 5 Shares
Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
  • John DiJulius
  • 1,726 Reads 39 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
  • Amanda Ploger
  • 833 Reads 2 Shares
Batteries Plus Bulbs
Batteries Plus Bulbs
Batteries Plus Bulbs
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 949 Reads 1 Shares
Are you spending enough on brand awareness to effectively influence the customer journey?
  • Hallie Wright
  • 1,651 Reads 15 Shares
The #1 skill a great leader must learn to master.
  • John DiJulius
  • 751 Reads 13 Shares
How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
  • Liz Schaefer
  • 1,197 Reads 15 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
  • John DiJulius
  • 1,339 Reads 20 Shares
What is the one best thing customer experience brands do differently?
  • John DiJulius
  • 1,325 Reads 16 Shares
CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
  • Eddy Goldberg
  • 1,453 Reads 6 Shares
2019 Franchise Marketing Leadership Conference shakes things up with 3 three new offerings.
  • Eddy Goldberg and Kerry Pipes
  • 2,512 Reads 13 Shares
New Study Finds Customer "Feeling" Is More Impactful In Influencing Purchasing Decision And Brand Loyalty Than Any Other Factor.
  • Multi-Unit Franchisee
  • 1,292 Reads 39 Shares
The five "P's" of customer experience leadership - and how they can work for you.
  • Chad Storlie
  • 1,382 Reads 19 Shares
Beverly Hills Rejuvenation Center
Beverly Hills Rejuvenation Center
Beverly Hills Rejuvenation Center
How to use online-to-offline media strategies to boost your sales.
  • Andrea Brandon
  • 1,515 Reads 24 Shares
CMOs discuss how social media is changing how they market.
  • Eddy Goldberg
  • 1,122 Reads 9 Shares
Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
  • Eddy Goldberg
  • 1,525 Reads 11 Shares
Woodhouse Day Spas partners with Eulerity to streamline local digital marketing.
  • Paul Erdelt
  • 1,842 Reads 51 Shares
CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
  • 1,471 Reads 6 Shares
Don't miss the recharged 2019 Franchise Marketing Leadership Conference next week in Atlanta!
  • Eddy Goldberg
  • 1,110 Reads 8 Shares
Customer surveys like NPS are useful, but require moving beyond the numbers.
  • Chad Storlie
  • 1,411 Reads 14 Shares
Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
  • Kay Ainsley
  • 1,472 Reads 7 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 1,475 Reads 8 Shares
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