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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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UMI Marketing Solutions
UMI has over 23 years of experience supporting fast-growing multi-unit brands. From strategic planning to design, execution to analysis, UMI seamlessly brings innovative, results-driven initiatives to life.
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The Human Bean
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The Human Bean
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The Human Bean
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Focus on your needs as well as the customer's
  • John Tschohl
  • 1,349 Reads 14 Shares
Does your organization understand the power of the service strategy?
  • John Tschohl
  • 1,184 Reads
Customer experience experts suggest organizations need to break down their silos and share data for the best CX results.
  • M. Scott Morris
  • 1,234 Reads 11 Shares
How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 1,264 Reads 2 Shares
3 key strategies that can help multi-unit franchisees be ready to address reputation management issues.
  • Kendall Rawls
  • 2,741 Reads 22 Shares
Our August roundup of consumer experience news and trends
  • Eddy Goldberg
  • 965 Reads
By mastering marketing technology and data analytics, CMOs can increase their abilities to provide successful long-term strategies for their organizations.
  • M. Scott Morris
  • 1,120 Reads
Artificial intelligence (AI) provides marketing departments with the opportunity to push the “fast-forward button” on their content marketing strategies.
  • M. Scott Morris
  • 1,694 Reads 7 Shares
Frontline workers often get the recognition, but those working behind the scenes also need to know the real and meaningful effects they have on customers.
  • John DiJulius
  • 1,531 Reads
How technology is helping MassageLuXe measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 1,269 Reads 10 Shares
6 steps for service recovery when faced with an irate customer
  • John Tschohl
  • 1,602 Reads
Dogtopia
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Dogtopia
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Dogtopia
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Integrating digital technology brings your customer greater value by providing a consistent digital experience (DX).
  • John DiJulius
  • 1,753 Reads 3 Shares
Our July roundup of consumer experience news and trends
  • Eddy Goldberg
  • 1,338 Reads
Build (or improve) your customer service culture with these 9 principles
  • John Tschohl
  • 2,795 Reads 9 Shares
Content marketing skills predictions and advice for today and for the next 5 years to help marketers navigate through change
  • Eddy Goldberg
  • 1,785 Reads 15 Shares
Check out our July roundup of consumer marketing news!
  • Eddy Goldberg
  • 1,208 Reads
Our June roundup of consumer experience news and trends
  • Eddy Goldberg
  • 1,763 Reads
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
  • Kerry Pipes
  • 3,017 Reads
Check out our June roundup of consumer marketing news!
  • Eddy Goldberg
  • 1,920 Reads 1 Shares
Training your frontline employees on listening skills can significantly boost the success of your units
  • Bob Phibbs
  • 1,576 Reads 1 Shares
Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
  • Eddy Goldberg
  • 1,882 Reads 3 Shares
Wienerschnitzel
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Wienerschnitzel
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Wienerschnitzel
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Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 2,172 Reads
Check out our May roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,804 Reads 3 Shares
Local marketing programs: how to succeed at building your local business
  • Laura Darrell
  • 3,002 Reads 35 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 18,382 Reads 43 Shares
How to get your customer service staff to be present and provide genuine hospitality during their interactions with customers.
  • John DiJulius
  • 2,311 Reads 12 Shares
Looking for love? Consumer love, that is, in a changing world of online customer reviews and influencers
  • Eddy Goldberg
  • 2,701 Reads 6 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 20,419 Reads 43 Shares
Check out our April roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,530 Reads 2 Shares
Using AI-powered brand intelligence on a hyperlocal level is key to improving your customers’ experience
  • Cynthia Sener
  • 4,338 Reads 6 Shares
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