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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Clayton Kendall
Clayton Kendall provides franchise communities nationwide with comprehensive branded merchandise programs leading to greater brand exposure, cost-savings, streamlined operations and brand compliance.
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Golden Corral
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Golden Corral
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Golden Corral
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Customer surveys like NPS are useful, but require moving beyond the numbers.
  • Chad Storlie
  • 987 Reads 10 Shares
Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
  • Kay Ainsley
  • 939 Reads 6 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 1,217 Reads 8 Shares
How Your Employees Can Handle Irrational Customers With A Calm, Effective Approach.
  • John DiJulius
  • 1,052 Reads 32 Shares
Tips from 6 franchisees on how to carry out a successful grand opening.
  • Sara Wykes
  • 1,893 Reads 84 Shares
"World-Class" Customer Service Gives You An Opportunity To Create Customers For Life.
  • John DiJulius
  • 983 Reads 17 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
  • Leejon Killingsworth
  • 1,679 Reads 99 Shares
CMOs talk about the role of the marketing team in franchise sales and development
  • 1,200 Reads 6 Shares
If A Problem Arises With A Customer, Turn It Into An Opportunity To Own That Customer For Life.
  • John DiJulius
  • 923 Reads 2 Shares
What do the best customer experience brands do differently?
  • John DiJulius
  • 1,154 Reads 25 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
  • John Tschohl
  • 775 Reads 4 Shares
Pinch A Penny Pool Patio and Spa
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Pinch A Penny Pool Patio and Spa
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Pinch A Penny Pool Patio and Spa
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CMOs discuss on the importance of having a personal touch.
  • Eddy Goldberg
  • 767 Reads 7 Shares
How Stoner's Pizza Joint and Auntie Anne's create an exceptional customer experience.
  • Franchise Update
  • 1,378 Reads 17 Shares
Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
  • Kerry Pipes
  • 1,882 Reads 153 Shares
Yes, Virginia, spending on brand awareness does lead to increased sales!
  • Hallie Wright
  • 1,088 Reads 8 Shares
4 tips on providing consumers with the convenience and choices they want.
  • Charles Bonfiglio
  • 2,010 Reads 33 Shares
Customer loyalty may be your most important metric of success.
  • Chad Storlie
  • 7,055 Reads 59 Shares
4 trends from the Restaurant Leadership Conference; 5 social media platforms likely to influence online marketing in 2019; and research on what customers want when they phone a business.
  • Eddy Goldberg
  • 1,517 Reads 7 Shares
4 CMOs talk about who's on their marketing team and what they do.
  • Eddy Goldberg
  • 1,716 Reads 20 Shares
Now's the time to start adding Gen Z to your marketing plans -- and budgets!
  • Andrea Brandon
  • 1,738 Reads 13 Shares
"Marketing Innovation with Impact" webinar with marketing pros from Pearle Vision and Jersey Mike's, May 1
  • Franchise Update Media
  • 1,647 Reads 25 Shares
Venture X
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Venture X
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Venture X
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4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 1,603 Reads 5 Shares
Base your opening schedules on reality, not hope.
  • Brad Reed
  • 1,569 Reads 11 Shares
Tips and tactics for optimizing the customer experience and the bottom line.
  • Chad Storlie
  • 1,842 Reads 23 Shares
4 CMOs discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 1,539 Reads 4 Shares
Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
  • Franchise Update
  • 1,489 Reads 8 Shares
How smartphone addiction is harming our people skills and creativity.
  • John DiJulius
  • 1,603 Reads 19 Shares
Q&A with Fazoli's vice president of marketing, Jodie Conrad.
  • Franchise Update
  • 1,480 Reads 31 Shares
Are you training your front-line employees to deliver world-class customer service?
  • John DiJulius
  • 2,222 Reads 25 Shares
How franchises can get the most from geotargeting and geofencing
  • Nicollette Dineen
  • 2,755 Reads 107 Shares
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