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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Xpressdocs
Xpressdocs' proprietary marketing platform houses a diverse mix of customizable products and programs, empowering franchisees to self-serve from a single location while franchisors maintain control over branding, messaging, and marketing spend.
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Blaze Pizza
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Blaze Pizza
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Blaze Pizza
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8 concerns brands have with their digital marketing agency
  • Lounge Lizard Worldwide
  • 2,506 Reads 26 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
  • Eddy Goldberg
  • 1,198 Reads 12 Shares
How investing in customer service can boost your bottom line.
  • John Tschohl
  • 1,317 Reads 9 Shares
5 traits are required to building successful relationships.
  • John DiJulius
  • 733 Reads 6 Shares
6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
  • Eddy Goldberg
  • 1,116 Reads 27 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
  • Franchise Update
  • 1,376 Reads 4 Shares
1) Improve your marketing attribution with Google Analytics and Facebook Attribution; 2) Managing lifetime customer value in an offline world; 3) Are clicks still king in the world of SEO?; and 4) California’s consumer privacy act is coming this January – are you prepared?
  • Eddy Goldberg
  • 1,134 Reads 3 Shares
5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
  • Eddy Goldberg
  • 1,505 Reads 17 Shares
How healthy is your relationship with the Relationship Economy?
  • John DiJulius
  • 853 Reads 4 Shares
6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
  • Eddy Goldberg
  • 1,677 Reads 62 Shares
To retain your customers, pair technology with a human touch.
  • Kurt Krake
  • 1,552 Reads 32 Shares
Freezing Moo
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Freezing Moo
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Freezing Moo
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How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
  • Michael Peterson
  • 1,377 Reads 126 Shares
Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.
  • Eddy Goldberg
  • 1,807 Reads 49 Shares
1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.
  • Eddy Goldberg
  • 1,119 Reads 3 Shares
5 marketing pros on how they see vendors as business partners.
  • Eddy Goldberg
  • 956 Reads 26 Shares
Customer service problem? Train and empower your employees to be superheroes and build loyalty for life.
  • John DiJulius
  • 1,294 Reads 24 Shares
5 marketing pros on how they manage their marketing department costs and budgets.
  • Eddy Goldberg
  • 1,126 Reads 46 Shares
3 tips for making your interview process ungameable.
  • John DiJulius
  • 1,448 Reads 38 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 1,521 Reads 7 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 1,422 Reads 5 Shares
Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
  • John DiJulius
  • 1,945 Reads 47 Shares
Checkers Drive-In Restaurants
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Checkers Drive-In Restaurants
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Checkers Drive-In Restaurants
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How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
  • Amanda Ploger
  • 927 Reads 2 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 1,043 Reads 1 Shares
Are you spending enough on brand awareness to effectively influence the customer journey?
  • Hallie Wright
  • 2,110 Reads 16 Shares
The #1 skill a great leader must learn to master.
  • John DiJulius
  • 841 Reads 13 Shares
How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
  • Liz Schaefer
  • 1,355 Reads 15 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
  • John DiJulius
  • 1,479 Reads 21 Shares
What is the one best thing customer experience brands do differently?
  • John DiJulius
  • 1,461 Reads 16 Shares
CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
  • Eddy Goldberg
  • 1,547 Reads 6 Shares
2019 Franchise Marketing Leadership Conference shakes things up with 3 three new offerings.
  • Eddy Goldberg and Kerry Pipes
  • 2,628 Reads 13 Shares
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