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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Hot Dish Advertising
From lead generation to increasing sales, Hot Dish Advertising is the pro at getting your message in front of those who matter most--consumers...
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Fantastic Sams
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Fantastic Sams
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Fantastic Sams
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Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
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Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
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Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
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How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
  • Amanda Ploger
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CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
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Are you spending enough on brand awareness to effectively influence the customer journey?
  • Hallie Wright
  • 1,221 Reads 10 Shares
The #1 skill a great leader must learn to master.
  • John DiJulius
  • 633 Reads 13 Shares
How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
  • Liz Schaefer
  • 976 Reads 15 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
  • John DiJulius
  • 1,187 Reads 19 Shares
What is the one best thing customer experience brands do differently?
  • John DiJulius
  • 1,162 Reads 13 Shares
CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
  • Eddy Goldberg
  • 867 Reads 6 Shares
WineStyles Tasting Station
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WineStyles Tasting Station
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WineStyles Tasting Station
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2019 Franchise Marketing Leadership Conference shakes things up with 3 three new offerings.
  • Eddy Goldberg and Kerry Pipes
  • 1,488 Reads 13 Shares
New Study Finds Customer "Feeling" Is More Impactful In Influencing Purchasing Decision And Brand Loyalty Than Any Other Factor.
  • Multi-Unit Franchisee
  • 1,148 Reads 36 Shares
The five "P's" of customer experience leadership - and how they can work for you.
  • Chad Storlie
  • 1,183 Reads 17 Shares
How to use online-to-offline media strategies to boost your sales.
  • Andrea Brandon
  • 1,383 Reads 23 Shares
CMOs discuss how social media is changing how they market.
  • Eddy Goldberg
  • 1,016 Reads 9 Shares
Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
  • Eddy Goldberg
  • 1,362 Reads 10 Shares
Woodhouse Day Spas partners with Eulerity to streamline local digital marketing.
  • Paul Erdelt
  • 1,714 Reads 50 Shares
CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
  • 1,341 Reads 5 Shares
Don't miss the recharged 2019 Franchise Marketing Leadership Conference next week in Atlanta!
  • Eddy Goldberg
  • 1,019 Reads 8 Shares
Customer surveys like NPS are useful, but require moving beyond the numbers.
  • Chad Storlie
  • 1,289 Reads 14 Shares
Gloria Jean's Coffees
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Gloria Jean's Coffees
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Gloria Jean's Coffees
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Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
  • Kay Ainsley
  • 1,304 Reads 7 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 1,404 Reads 8 Shares
How Your Employees Can Handle Irrational Customers With A Calm, Effective Approach.
  • John DiJulius
  • 1,286 Reads 33 Shares
Tips from 6 franchisees on how to carry out a successful grand opening.
  • Sara Wykes
  • 2,420 Reads 97 Shares
"World-Class" Customer Service Gives You An Opportunity To Create Customers For Life.
  • John DiJulius
  • 1,162 Reads 20 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
  • Leejon Killingsworth
  • 2,122 Reads 113 Shares
CMOs talk about the role of the marketing team in franchise sales and development
  • 1,405 Reads 6 Shares
If A Problem Arises With A Customer, Turn It Into An Opportunity To Own That Customer For Life.
  • John DiJulius
  • 1,089 Reads 3 Shares
What do the best customer experience brands do differently?
  • John DiJulius
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