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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Fish Consulting
We are a national PR and marketing agency that specializes in helping mature and emerging franchises achieve their business goals. Whether you are looking to recruit new franchisees, drive consumer traffic or build brand awarenes, Fish can help.
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LunchboxWax
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LunchboxWax
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LunchboxWax
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Covid has caused many changes in consumer marketing. Which will be permanent?
  • Darrell Johnson
  • 1,989 Reads 11 Shares
A look ahead to 2021: vaccines, reopenings, shifts in consumer behavior, trends, and more consumer marketing-related news and technology
  • Eddy Goldberg
  • 1,160 Reads 1 Shares
Six steps that will help create an exceptional service culture at your business.
  • John Tschohl
  • 1,556 Reads 15 Shares
Improve your customer service from good to excellent in 2021 using these 6 steps
  • John Tschohl
  • 2,727 Reads 91 Shares
Going omnichannel in 2021 is the route to increased retail success
  • Nate Burke
  • 1,950 Reads 2 Shares
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 1,985 Reads 5 Shares
5 tips for small businesses to improve or keep their momentum going in 2021.
  • Chris Buitron
  • 2,562 Reads 47 Shares
Q&A with Heather McLeod, Chief Marketing Officer at Authority Brands
  • Franchise Update Media
  • 3,024 Reads 82 Shares
A look ahead to the holiday season, 2021, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 1,886 Reads 2 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 1,791 Reads 4 Shares
Marketo’s “Definitive Guide to Digital Advertising” is a valuable resource for marketers to succeed in 2021
  • Eddy Goldberg
  • 4,473 Reads 10 Shares
Checkers Drive-In Restaurants
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Checkers Drive-In Restaurants
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Checkers Drive-In Restaurants
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A look ahead to the holiday season, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 1,534 Reads 4 Shares
Venture X’s director of marketing share how Covid-19 has altered the brand’s marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 2,426 Reads 47 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 1,879 Reads 20 Shares
Smoothie King’s CMO tells how Covid-19 has altered her marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 2,489 Reads 6 Shares
Improve your holiday marketing on Instagram with these 6 tips
  • Eddy Goldberg
  • 3,875 Reads 33 Shares
Consumer Marketing Roundup returns after 7-month layoff with a look ahead to the holiday season, sales trends, and consumer-related news and technology
  • Eddy Goldberg
  • 1,313 Reads 4 Shares
Marketing more with less is an essential survival skill for franchisees during Covid-19
  • Eddy Goldberg
  • 2,976 Reads 43 Shares
Text messaging is an effective way to reach consumers, sell franchises, and communicate internally
  • Drew Wilkinson
  • 2,252 Reads 11 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
  • 2,652 Reads 20 Shares
Drive-Thrus: Balancing costs, competition, and customer expectations
  • Lisa van Kesteren
  • 1,452 Reads 5 Shares
Jimmy John's Gourmet Sandwiches
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Jimmy John's Gourmet Sandwiches
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Jimmy John's Gourmet Sandwiches
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Don’t waste a crisis: 5 questions to help you rethink your consumer and retail marketing strategy
  • Steve Schildwachter
  • 2,929 Reads 31 Shares
How to make it easier for customers to provide feedback - positive or negative, it all helps to improve your customer service
  • John DiJulius
  • 1,631 Reads 12 Shares
How to use influencers to attract Millennials to your brand
  • Andrea Brandon
  • 2,924 Reads 13 Shares
How will Covid-19 change consumer habits when it comes to retail and restaurants?
  • Shawn Bland & Jamie Sullivan
  • 1,393 Reads 8 Shares
Jamba’s CMO shares the brand’s 90-day marketing strategy and plans
  • Shivram Vaideeswaran
  • 1,791 Reads 17 Shares
Preparing now for the opportunities a recession offers for a strong brand will pay off – whether a recession comes or not
  • John DiJulius
  • 1,370 Reads 4 Shares
As Covid-19 changes consumer behavior and multi-unit franchisees’ diversification plans, how can marketers keep up?
  • Darrell Johnson
  • 1,253 Reads 1 Shares
Looking for a new PR agency? Here are the top 10 questions franchisors should include in their RFP
  • David Chapman
  • 1,446 Reads 4 Shares
StretchLab’s CMO is working hard to educate the public on the benefits of stretching – with the added difficulty of Covid-19 shutdowns
  • Kerry Pipes
  • 2,955 Reads 150 Shares
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