Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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  • HigherMe
    HigherMe was founded by a former multi-unit franchisee to optimize the hiring process. Our technology ensures you're hiring better quality candidates, reduces turnover and saves time and money.
Why did the retail industry have a dismal 2017 despite high consumer confidence, historically low unemployment, and a growing U.S. economy? Typically these are the perfect conditions for retailers.
  • John DiJulius
  • 8,540
Dunkin' Brands 'Capitalizing on Convenience' With More Than 86 Non-Traditional Locations Now Open Nationwide.
  • Multi-Unit Franchisee
  • 9,279
Master Franchisee Opens 5th Hwy 55 Burgers, Shakes & Fries in Alabama This Week.
  • Multi-Unit Franchisee
  • 9,795
Franchising is a larger part of the U.S. economy than most people realize.
  • Eddy Goldberg
  • 16,612
Four tactics that will help you get out there, find time to promote your business, and let people know you're there
  • Robert Job
  • 11,809
When you first consider franchising as a business model, one of the choices that arises is which type of business, in which sector, suits you best. One basic choice to make is goods or service; another is retail or home-based.
  • Eddy Goldberg
  • 18,427
Former Silicon Valley Tech Executive has Become a Successful Multi-Unit Operator and is on the Grow with the Opening of his Newest Great Clips Location.
  • Multi-Unit Franchisee
  • 10,425
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 9,455
The focus of our 2017 consumer marketing campaign has been to earn patient trust by showcasing our genuine commitment to eye care. We have done this by leveraging storytelling that depicts the moments when people need us most.
  • Franchise Update
  • 9,452
In the previous article, we discussed the obstacles involved in becoming a retail franchisee. This time we examine what traits and attributes franchisors with retail concepts look for in their franchisee prospects and candidates.
  • Eddy Goldberg
  • 20,544
Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.
  • Kerry Pipes
  • 11,797
SPONSORED
Open a ProSource Wholesale Franchise
ProSource is America's largest wholesale home improvement franchise; a truly unique B2B franchise model. Our owners enjoy strong cash flow with limited inventory, no retail hours and no installation services; along with exceptional franchisor support
Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
  • Debbie Selinsky
  • 14,716
Cousins Subs' VP of Marketing on using social media for local marketing in 2018.
  • Justin McCoy
  • 13,387
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
  • Eddy Goldberg
  • 19,011
It’s not surprising that there are over 30,000 gyms and health clubs in the U.S. generating $21,800,000,000 in revenue according to Statistic Brain since Americans are trying to combat our increasingly sedentary lives by getting active and healthy.
  • Emma Pearson
  • 22,731
CMOs can learn a lot about social media marketing from this Saladworks franchisee!
  • Eddy Goldberg
  • 20,108
Most franchise company leaders preach to their home office team that they also have customers: operations, development, marketing, field reps, and all the other corporate employees who franchisees count on every day to deliver what they need to serve their own customers.
  • John DiJulius
  • 24,113
Can marketing technology be keeping your team from doing what it does best?
  • Kandi O'Connor
  • 10,274
How Our Town America uses social media for local marketing
  • Brittany Johnson
  • 8,766
Great concept. Great site. Great training. Great employees. So far, so great. Now it's time to get the word out to your future customers. It's time to crank up the marketing machine.
  • Eddy Goldberg
  • 11,097
For 2018, what changes will you make to consumer marketing? Huddle House has 3 big ones planned.
  • Alison Glenn Delaney
  • 2,046
SPONSORED
Open a Club Pilates Franchise
Are you looking for an opportunity to explore other paths in your life? Are you trying to change things up or find something that offers you more flexibility in your schedule, more time with family & friends yet create a profitable business?
Social media marketing news you can use. This week: 1) Eric Holm, founder of "Helpings from the Heart" and Golden Corral franchisee, to feed more than 20,000 in event's 25th year; 2) Long John Silver's To Introduce "Drive-Thrus of the Future"; 3) 5 tips on how to reach Hispanic consumers in 2018; 4) Juice It Up! to debut C-store with drive-thru window and self-serve ordering kiosks.
  • Eddy Goldberg
  • 1,730
Senior care franchising is a winning proposition for many entrepreneurs on several fronts. It can enable you to earn a very nice income while simultaneously helping seniors and their families.
  • Emma Pearson
  • 2,211
How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 1,513
How Scooter's Coffee uses social media for local marketing
  • Todd Sanning
  • 2,204
Dealing with customer complaints that make it to senior executives is a critically important strategy.
  • John DiJulius
  • 3,090
As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our more than 230 locations across the Southeast.
  • Franchise Update
  • 1,577
5 ways to improve the quality of your brand’s social media posts
  • Alexis Krisay
  • 2,027
When you hear the name "Visualogistix," it conjures up a pretty good idea of just what the company does.
  • Kerry Pipes
  • 2,472
How Paul Davis Restoration uses social media to market at the local level
  • Emily Schafer
  • 1,650
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