Marketing - Franchising.com Topics

Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

RECENT HEADLINES

There is absolutely no greater skill that can be acquired and constantly worked at that can have a bigger impact on us personally and professionally than the ability to build an instant rapport with others, whether they are an acquaintance, customer, co-worker, or a total stranger.
  • John DiJulius
  • 3,302 Reads 2 Shares
HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
  • Kerry Pipes
  • 1,732 Reads 7 Shares
How Dale Carnegie Training adapts to international marketing challenges
  • Adam Gogolski
  • 1,649 Reads
How is your brand's involvement in cause marketing helping in franchise recruitment?
  • Franchise Update
  • 1,555 Reads 8 Shares
How Young Rembrandts adapts to the marketing challenges of international expansion.
  • Liz Wahl
  • 2,001 Reads 4 Shares
Cause Marketing: How 6 brands give back to the communities they serve.
  • Helen Bond
  • 2,400 Reads 23 Shares
Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.
  • John DiJulius
  • 5,343 Reads 78 Shares
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
  • Franchise Update
  • 1,552 Reads 2 Shares
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
  • Kerry Pipes
  • 1,742 Reads 53 Shares
How 7 franchisees are using their loyalty programs to attract and retain customers.
  • Sara Wykes
  • 2,239 Reads 30 Shares
How cause marketing helps franchisee recruitment at Our Town America
  • Steven Sgroi
  • 1,487 Reads 13 Shares
SPONSORED
Open a FASTSIGNS Franchise
Signage has never been more important. Right now, businesses are looking for new and better ways to compete.
Learn how these 11 brands identify, target, and engage with customers
  • Sara Wykes
  • 3,820 Reads 20 Shares
One of my close friends called me and said his son, who had recently graduated college, was looking for a good financial services firm he could do business with in the city where he was living.
  • John DiJulius
  • 5,381 Reads 10 Shares
The dual themes of the "customer journey" and "brand promise" dominated this year's Franchise Consumer Marketing Conference. Both played a role throughout Franchise Update's 8th annual FCMC,
  • Eddy Goldberg and Kerry Pipes
  • 2,655 Reads 3 Shares
If you're not on top of all your local reviews and websites, there could be a reputation crisis looming in your future.
  • Afif Khoury
  • 3,964 Reads 36 Shares
Every brand has a story - but not everyone knows how to tell it. Use these 5 tips to tell yours most effectively.
  • Lora Kellogg
  • 3,269 Reads 20 Shares
Florida franchisees operating first-of-its-kind four brand automotive care location.
  • Multi-Unit Franchisee
  • 2,973 Reads 20 Shares
Learn how Club Pilates creates online ads that build loyalty and engage customers
  • Jessica Yarmey
  • 3,713 Reads 62 Shares
Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
  • Franchise Update
  • 5,281 Reads 4 Shares
New Research Explores Consumer Dining Habits and Motivators Changing the Way Diners Engage with Foodservice.
  • Multi-Unit Franchisee
  • 3,418 Reads 11 Shares
Previously, we discussed the importance of marketing to succeed in your franchise business. In this article, we dig into specific tactics, resources, and suggestions for attracting and retaining customers.
  • Eddy Goldberg
  • 13,207 Reads 7 Shares
SPONSORED
Open a Kona Ice Franchise
We have a question for you. What determines the success of a franchise? Is it luck? Coincidence? Kona Ice was ranked #1 New Franchise in Entrepreneur Magazine and Highest in Franchisee Satisfaction by TWO separate agencies. We just might have the...
Multi-unit El Pollo Loco franchisee opens the brand's first location in Santa Rosa, California.
  • Multi-Unit Franchisee
  • 2,469 Reads 10 Shares
The marketing skills you'll need to grow your franchise business vary with the type of business you're in – as well as where and how you do business. Food, retail, and service businesses each require different marketing skills; storefront, mobile, and home-based businesses mean different approaches to finding customers; and the ways to attract customers are not the same for different industries or sectors (restaurants, senior care, or home repair service, for example).
  • Eddy Goldberg
  • 13,529 Reads 2 Shares
How many times have you heard, "A smile is free. It costs absolutely nothing to give but can mean the world to the person who receives it?"
  • John DiJulius
  • 4,800 Reads 33 Shares
If you couldn't make it to FCMC this year, here's a highlight reel.
  • Eddy Goldberg
  • 2,157 Reads 38 Shares
To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.
  • John DiJulius
  • 3,876 Reads 8 Shares
Planet Fitness Multi-Unit Operator Acquires Clubs in Alabama and Virginia with Plans to Open Additional Units in the Markets.
  • Multi-Unit Franchisee
  • 2,592 Reads 5 Shares
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
  • 3,086 Reads 9 Shares
Learn how 4 brands are using digital technology, plus tips from a marketing pro
  • Sara Wykes
  • 4,244 Reads 37 Shares
One of Church's Chicken's Largest Multi-Unit Operators is Bringing Newly Remodeled Restaurants to Texas Market.
  • Multi-Unit Franchisee
  • 7,512 Reads 97 Shares
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