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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Franchise Update Media
Franchise Update Media (FUM) is the trusted resource for the franchise industry. For 30+ years, FUM has been the leader in providing valuable conferences, print publications and digital properties for Franchisors, Franchisees and Franchise Prospects.
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Multi-U 2.0
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The pandemic has elevated email to a more prominent role in effectively reaching franchise prospects
  • Keith Gerson
  • 2,249 Reads 27 Shares
Online retailers must weigh speed and cost against sustainability in the new marketplace
  • Nate Burke
  • 1,306 Reads 2 Shares
4 ways to implement a ‘Service Recovery’ strategy and keep your customers happy and coming back.
  • Ryan Chevalier
  • 1,077 Reads 5 Shares
Our monthly roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 1,478 Reads 4 Shares
The release of the 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
  • Eddy Goldberg
  • 2,078 Reads 14 Shares
Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
  • Bob Phibbs
  • 1,681 Reads 1 Shares
Making change happen is only of Amy Johnson’s many roles as CMO at AAMCO
  • Kerry Pipes
  • 2,527 Reads 83 Shares
How – and why – to create an “above-and-beyond” customer service culture at your brand
  • John R. DiJulius III 
  • 1,123 Reads 1 Shares
Using data-driven customization and personalization to build engagement and loyalty in a post-Covid world
  • Nate Burke
  • 1,514 Reads 5 Shares
Our monthly roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 1,186 Reads 5 Shares
How a "Day in the Life of a Customer" video can create empathy and improve customer service among your front-line staff
  • John DiJulius
  • 1,579 Reads 15 Shares
Dunkin'
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In the relationship economy the primary currency is the emotional connections made with customers, employees, and vendors.
  • John DiJulius
  • 1,426 Reads 8 Shares
Follow the "Four P's" of the sales process and watch your results improve.
  • Evan Hackel
  • 1,470 Reads 11 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 1,549 Reads 6 Shares
Five essential steps to creating an 'above and beyond' culture at your business.
  • John DiJulius
  • 1,342 Reads 18 Shares
"Revenge spending" is taking off as consumers shake off the Covid stay-at-home blues. Here’s how to cash in on it.
  • John DiJulius
  • 2,321 Reads 4 Shares
CMO Roundtable with Jane McPherson: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 1,386 Reads 9 Shares
Why it’s vital to add a ‘ fun’ customer service certification component to your customer service training
  • John DiJulius
  • 1,237 Reads 11 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
  • Kerry Pipes
  • 1,518 Reads 1 Shares
CMO Roundtable with Larisa Walega: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 1,363 Reads 1 Shares
How to launch a successful customer service initiative that is both effective and long-lasting
  • John DiJulius
  • 1,896 Reads 1 Shares
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Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
  • Kerry Pipes
  • 1,990 Reads 9 Shares
Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
  • Bob Phibbs
  • 1,645 Reads 1 Shares
4 tips on why empowering employees to repair customer service failures will contribute mightily to your bottom line
  • John Tschohl
  • 1,579 Reads 1 Shares
Every organization that wants to be a service leader should stress the importance and benefits of remembering customers by name and include strategies to help employees do so.
  • John Tschohl
  • 2,337 Reads 10 Shares
Finding the right balance for your social media strategy means balancing centralized control with local market differences
  • Liane Caruso
  • 1,634 Reads 9 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
  • Franchise Update Media
  • 1,505 Reads
A look back at 10 marketing predictions for 2020 and beyond, published just months before Covid arrived
  • Eddy Goldberg
  • 3,488 Reads 184 Shares
Separate surveys show increased stress for consumer marketers and escalating expectations among consumers during Covid
  • Eddy Goldberg
  • 1,461 Reads 1 Shares
How do you stack up among the 6 crucial categories of customer experience?
  • John DiJulius
  • 2,001 Reads 17 Shares
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