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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Location3 Media
Location3 Media is a digital marketing agency that delivers enterprise-level strategy with local market activation. Founded in 1999 and located in...
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Blink Fitness
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Blink Fitness
SPONSORED CONTENT
Blink Fitness
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Drive-Thrus: Balancing costs, competition, and customer expectations
  • Lisa van Kesteren
  • 928 Reads 5 Shares
Don’t waste a crisis: 5 questions to help you rethink your consumer and retail marketing strategy
  • Steve Schildwachter
  • 1,842 Reads 26 Shares
How to make it easier for customers to provide feedback - positive or negative, it all helps to improve your customer service
  • John DiJulius
  • 1,297 Reads 11 Shares
How to use influencers to attract Millennials to your brand
  • Andrea Brandon
  • 1,723 Reads 9 Shares
How will Covid-19 change consumer habits when it comes to retail and restaurants?
  • Shawn Bland & Jamie Sullivan
  • 1,166 Reads 8 Shares
Jamba’s CMO shares the brand’s 90-day marketing strategy and plans
  • Shivram Vaideeswaran
  • 1,474 Reads 17 Shares
Preparing now for the opportunities a recession offers for a strong brand will pay off – whether a recession comes or not
  • John DiJulius
  • 1,180 Reads 4 Shares
As Covid-19 changes consumer behavior and multi-unit franchisees’ diversification plans, how can marketers keep up?
  • Darrell Johnson
  • 1,017 Reads 1 Shares
Looking for a new PR agency? Here are the top 10 questions franchisors should include in their RFP
  • David Chapman
  • 1,087 Reads 4 Shares
StretchLab’s CMO is working hard to educate the public on the benefits of stretching – with the added difficulty of Covid-19 shutdowns
  • Kerry Pipes
  • 2,532 Reads 147 Shares
Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
  • Franchise Update Magazine
  • 1,006 Reads 5 Shares
UBreakiFix
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UBreakiFix
SPONSORED CONTENT
UBreakiFix
SPONSORED CONTENT
Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
  • Franchise Update Magazine
  • 1,126 Reads 5 Shares
Sky Zone is countering the shutdown of its parks with innovative online and virtual programs to keep kids moving and parents sane during Covid-19
  • Franchise Update Magazine
  • 1,714 Reads 125 Shares
How 3 Brands Have Implemented New Programs And Services To Assist Their Franchisees And Customers During Covid-19.
  • Multi-Unit Franchisee
  • 1,642 Reads 97 Shares
As a leader, are you an energy giver or an energy sucker? Plus "caught you doing something right" and ranking yourself as a leader.
  • John DiJulius
  • 331 Reads 1,023 Shares
Multi-Unit Operator Says Gaining The Right Knowledge Allows Franchisees To Get The Right Sites.
  • Multi-Unit Franchisee
  • 1,206 Reads 10 Shares
41 tips from the pros for marketers suddenly working from home.
  • Eddy Goldberg
  • 1,226 Reads 5 Shares
2020 Localized Marketing Benchmark Report ranks 251 brands.
  • Eddy Goldberg
  • 1,483 Reads 34 Shares
We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
  • Eddy Goldberg
  • 1,297 Reads 11 Shares
What your customers experience beats your marketing every time.
  • Jack Mackey
  • 1,807 Reads 41 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 2,143 Reads 20 Shares
CRISP & GREEN®
SPONSORED CONTENT
CRISP & GREEN®
SPONSORED CONTENT
CRISP & GREEN®
SPONSORED CONTENT
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 1,352 Reads 5 Shares
Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
  • John DiJulius
  • 1,491 Reads 1 Shares
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
  • Carl Jenkins
  • 1,698 Reads 8 Shares
Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 1,515 Reads 31 Shares
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 1,586 Reads 7 Shares
How to overcome being relationship disadvantaged in a digital economy?
  • John DiJulius
  • 2,477 Reads 30 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
  • 290 Reads 2 Shares
Annual Franchise Marketing Report looks at how brands measure the customer experience
  • Eddy Goldberg
  • 1,827 Reads 34 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 2,171 Reads 38 Shares
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