Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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 919 Marketing Co. is a national content marketing, PR and social media agency serving franchise brands. Our proprietary social relations approach accelerates national brand interest, generates franchise sales leads, & drives customers to franchisees.
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If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
- Andrea Brandon
- 1,900 Reads 70 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
- Eddy Goldberg
- 1,867 Reads 86 Shares
Customer complaints can be your brand's best friend - if you respond quickly, make it right, and fix the problem.
- Alex Zlatin
- 1,832 Reads 18 Shares
We asked franchise marketing leaders how they measure marketing results and effectiveness.
- Eddy Goldberg
- 1,255 Reads 37 Shares
4 service recovery techniques to keep your customers coming back.
- John Tschohl
- 1,752 Reads 34 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
- Eddy Goldberg
- 1,120 Reads 14 Shares
Q&A with Michelle Spohnholz, vice president of marketing at Newk's Eatery.
- Kerry Pipes
- 2,837 Reads 245 Shares
1) How to reach Gen Z online – by a Gen Zer!; 2) “Techlash”: Have consumers reached a breaking point with technology?; 3) Odds & Ends, a new feature, selects from a potpourri of consumer marketing trends, news, reports, innovation, offbeat campaigns, and the lighter side of marketing.
- Eddy Goldberg
- 1,644 Reads 4 Shares
We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
- Eddy Goldberg
- 1,375 Reads 6 Shares
Welcome to the Relationship Economy!
- John DiJulius
- 2,041 Reads 16 Shares
Overlooking Gen X's 65 million consumers at the peak of their earning power would be a costly mistake.
- Andrea Brandon
- 2,226 Reads 32 Shares
Take control of your marketing data and make reporting easier and more useful.
- Patrick Crawford
- 2,639 Reads 58 Shares
What's the most challenging part of being a CMO in 2019?
- Eddy Goldberg
- 1,312 Reads 5 Shares
8 concerns brands have with their digital marketing agency
- Lounge Lizard Worldwide
- 2,965 Reads 31 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
- Eddy Goldberg
- 1,389 Reads 12 Shares
How investing in customer service can boost your bottom line.
- John Tschohl
- 1,645 Reads 9 Shares
5 traits are required to building successful relationships.
- John DiJulius
- 1,110 Reads 15 Shares
6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
- Eddy Goldberg
- 1,297 Reads 28 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
- Franchise Update
- 1,612 Reads 4 Shares
1) Improve your marketing attribution with Google Analytics and Facebook Attribution; 2) Managing lifetime customer value in an offline world; 3) Are clicks still king in the world of SEO?; and 4) California’s consumer privacy act is coming this January – are you prepared?
- Eddy Goldberg
- 1,431 Reads 3 Shares
CMO Q&A: How Is Your Marketing/Branding Strategy Developed, and How Does It Flow Through the System?
5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
- Eddy Goldberg
- 1,743 Reads 18 Shares
How healthy is your relationship with the Relationship Economy?
- John DiJulius
- 1,053 Reads 4 Shares
6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
- Eddy Goldberg
- 1,874 Reads 63 Shares
To retain your customers, pair technology with a human touch.
- Kurt Krake
- 1,839 Reads 33 Shares
How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
- Michael Peterson
- 1,594 Reads 126 Shares
Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.
- Eddy Goldberg
- 2,090 Reads 50 Shares
1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.
- Eddy Goldberg
- 1,287 Reads 3 Shares
5 marketing pros on how they see vendors as business partners.
- Eddy Goldberg
- 1,085 Reads 26 Shares
Customer service problem? Train and empower your employees to be superheroes and build loyalty for life.
- John DiJulius
- 1,446 Reads 24 Shares
5 marketing pros on how they manage their marketing department costs and budgets.
- Eddy Goldberg
- 1,276 Reads 46 Shares
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