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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Expo Franquicias Puebla
As in any rapidly growing market around the world, Puebla offers tremendous opportunities for franchise development. Ranked as the 2nd best state in Mexico to start a business, the labor pool is highly qualified and rivals even the biggest cities like NYC
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Twin Peaks
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Twin Peaks
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Twin Peaks
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How to overcome being relationship disadvantaged in a digital economy?
  • John DiJulius
  • 1,084 Reads 8 Shares
Annual Franchise Marketing Report looks at how brands measure the customer experience
  • Eddy Goldberg
  • 1,266 Reads 33 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 1,392 Reads 37 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
  • 1,040 Reads 27 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
  • Franchise Update
  • 2,332 Reads 28 Shares
Annual Franchise Marketing Report looks at how (and if!) brands monitor and manage local spending by franchisees.
  • Eddy Goldberg
  • 1,673 Reads 11 Shares
What marketing KPIs are most important to McAlister's Deli?
  • Natalia Franco
  • 2,220 Reads 88 Shares
We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 1,772 Reads 5 Shares
1st-ever Annual Franchise Marketing Report looks into where brands advertise on social media.
  • Eddy Goldberg
  • 1,692 Reads 7 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 1,941 Reads 18 Shares
Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
  • Eddy Goldberg
  • 2,402 Reads 34 Shares
RedBrick Pizza
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RedBrick Pizza
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RedBrick Pizza
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If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
  • Andrea Brandon
  • 2,803 Reads 96 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
  • Eddy Goldberg
  • 2,525 Reads 97 Shares
Customer complaints can be your brand's best friend - if you respond quickly, make it right, and fix the problem.
  • Alex Zlatin
  • 2,062 Reads 20 Shares
We asked franchise marketing leaders how they measure marketing results and effectiveness.
  • Eddy Goldberg
  • 1,409 Reads 37 Shares
4 service recovery techniques to keep your customers coming back.
  • John Tschohl
  • 1,963 Reads 35 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
  • Eddy Goldberg
  • 1,259 Reads 14 Shares
Q&A with Michelle Spohnholz, vice president of marketing at Newk's Eatery.
  • Kerry Pipes
  • 3,093 Reads 252 Shares
1) How to reach Gen Z online – by a Gen Zer!; 2) “Techlash”: Have consumers reached a breaking point with technology?; 3) Odds & Ends, a new feature, selects from a potpourri of consumer marketing trends, news, reports, innovation, offbeat campaigns, and the lighter side of marketing.
  • Eddy Goldberg
  • 1,722 Reads 4 Shares
We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
  • Eddy Goldberg
  • 1,443 Reads 6 Shares
Welcome to the Relationship Economy!
  • John DiJulius
  • 2,195 Reads 20 Shares
Perspire Sauna Studio®
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Perspire Sauna Studio®
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Perspire Sauna Studio®
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Overlooking Gen X's 65 million consumers at the peak of their earning power would be a costly mistake.
  • Andrea Brandon
  • 2,378 Reads 33 Shares
Take control of your marketing data and make reporting easier and more useful.
  • Patrick Crawford
  • 2,844 Reads 59 Shares
What's the most challenging part of being a CMO in 2019?
  • Eddy Goldberg
  • 1,385 Reads 6 Shares
8 concerns brands have with their digital marketing agency
  • Lounge Lizard Worldwide
  • 3,052 Reads 31 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
  • Eddy Goldberg
  • 1,445 Reads 12 Shares
How investing in customer service can boost your bottom line.
  • John Tschohl
  • 1,783 Reads 9 Shares
5 traits are required to building successful relationships.
  • John DiJulius
  • 1,289 Reads 23 Shares
6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
  • Eddy Goldberg
  • 1,391 Reads 29 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
  • Franchise Update
  • 1,692 Reads 4 Shares
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