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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Xpressdocs
Xpressdocs' proprietary marketing platform houses a diverse mix of customizable products and programs, empowering franchisees to self-serve from a single location while franchisors maintain control over branding, messaging, and marketing spend.
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The Human Bean
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The Human Bean
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The Human Bean
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41 tips from the pros for marketers suddenly working from home.
  • Eddy Goldberg
  • 999 Reads 5 Shares
2020 Localized Marketing Benchmark Report ranks 251 brands.
  • Eddy Goldberg
  • 1,047 Reads 34 Shares
We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
  • Eddy Goldberg
  • 1,062 Reads 11 Shares
What your customers experience beats your marketing every time.
  • Jack Mackey
  • 1,495 Reads 39 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 1,850 Reads 20 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 1,153 Reads 5 Shares
Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
  • John DiJulius
  • 1,172 Reads 1 Shares
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
  • Carl Jenkins
  • 1,326 Reads 8 Shares
Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 1,317 Reads 31 Shares
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 1,432 Reads 7 Shares
How to overcome being relationship disadvantaged in a digital economy?
  • John DiJulius
  • 2,126 Reads 30 Shares
FASTSIGNS
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FASTSIGNS
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FASTSIGNS
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At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
  • 109 Reads 1 Shares
Annual Franchise Marketing Report looks at how brands measure the customer experience
  • Eddy Goldberg
  • 1,630 Reads 34 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 1,727 Reads 38 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
  • 1,289 Reads 27 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
  • Franchise Update
  • 2,818 Reads 28 Shares
Annual Franchise Marketing Report looks at how (and if!) brands monitor and manage local spending by franchisees.
  • Eddy Goldberg
  • 1,880 Reads 11 Shares
What marketing KPIs are most important to McAlister's Deli?
  • Natalia Franco
  • 2,607 Reads 93 Shares
We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 1,977 Reads 5 Shares
1st-ever Annual Franchise Marketing Report looks into where brands advertise on social media.
  • Eddy Goldberg
  • 1,840 Reads 7 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 2,107 Reads 18 Shares
RetroFitness
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RetroFitness
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RetroFitness
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Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
  • Eddy Goldberg
  • 2,727 Reads 34 Shares
If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
  • Andrea Brandon
  • 3,232 Reads 97 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
  • Eddy Goldberg
  • 2,756 Reads 97 Shares
Customer complaints can be your brand's best friend - if you respond quickly, make it right, and fix the problem.
  • Alex Zlatin
  • 2,499 Reads 20 Shares
We asked franchise marketing leaders how they measure marketing results and effectiveness.
  • Eddy Goldberg
  • 1,626 Reads 37 Shares
4 service recovery techniques to keep your customers coming back.
  • John Tschohl
  • 2,187 Reads 35 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
  • Eddy Goldberg
  • 1,449 Reads 14 Shares
1) How to reach Gen Z online – by a Gen Zer!; 2) “Techlash”: Have consumers reached a breaking point with technology?; 3) Odds & Ends, a new feature, selects from a potpourri of consumer marketing trends, news, reports, innovation, offbeat campaigns, and the lighter side of marketing.
  • Eddy Goldberg
  • 1,831 Reads 4 Shares
We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
  • Eddy Goldberg
  • 1,530 Reads 6 Shares
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