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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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RESOURCE SPOTLIGHT

  • Fish Consulting
    We are a national PR and marketing agency that specializes in helping mature and emerging franchises achieve their business goals. Whether you are looking to recruit new franchisees, drive consumer traffic or build brand awarenes, Fish can help.
  • Bridgeline Digital
    Bridgeline Digital provides their customers with solutions that bridge the gaps between content management, marketing automation, eCommerce, social media and insights, empowering them to attract, engage, nurture and convert.
  • Franchise Leadership & Development Conference
    Oct. 15-17 Atlanta, GA. FLDC is all about Brand Growth and Development. This powerful 3 day event combines exciting presentations with intimate, peer-to-peer problem-solving workshops and roundtables. Over 500 attendees, almost 200 Franchise Brands.
  • Michael H. Seid & Associates
    MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
  • Silvercrest
    Silvercrest has created a one-stop shop solution for all of your marketing needs. By allowing franchisees to order print on demand and all of their apparel as well as determine where their advertising will be distributed locally and...
4 CMOs talk about who's on their marketing team and what they do.
  • Eddy Goldberg
  • 1,200 Reads 14 Shares
Now's the time to start adding Gen Z to your marketing plans -- and budgets!
  • Andrea Brandon
  • 1,307 Reads 11 Shares
"Marketing Innovation with Impact" webinar with marketing pros from Pearle Vision and Jersey Mike's, May 1
  • Franchise Update Media
  • 1,278 Reads 16 Shares
4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 1,374 Reads 4 Shares
Base your opening schedules on reality, not hope.
  • Brad Reed
  • 1,327 Reads 10 Shares
Tips and tactics for optimizing the customer experience and the bottom line.
  • Chad Storlie
  • 1,374 Reads 15 Shares
4 CMOs discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 1,309 Reads 4 Shares
Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
  • Franchise Update
  • 1,292 Reads 8 Shares
How smartphone addiction is harming our people skills and creativity.
  • John DiJulius
  • 1,325 Reads 19 Shares
Q&A with Fazoli's vice president of marketing, Jodie Conrad.
  • Franchise Update
  • 1,289 Reads 30 Shares
Are you training your front-line employees to deliver world-class customer service?
  • John DiJulius
  • 1,503 Reads 10 Shares
SPONSORED
Open a Sky Zone Franchise
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.
How franchises can get the most from geotargeting and geofencing
  • Nicollette Dineen
  • 2,321 Reads 106 Shares
5 CMOs tell how they measure the results and effectiveness of their marketing effortrs
  • Eddy Goldberg
  • 1,579 Reads 32 Shares
Q&A with Popeyes Louisiana Kitchen global CMO, Hope Diaz.
  • Franchise Update
  • 1,191 Reads 4 Shares
Set realistic opening schedules that match your overall goals.
  • Michael Arrowsmith
  • 754 Reads 8 Shares
When is "traditional" media (vs. digital) a better choice for your campaigns?
  • Dan Santy
  • 1,166 Reads 10 Shares
Q&A with Pie Five Pizza Co. vice president of marketing, Christina Coy.
  • Franchise Update
  • 1,056 Reads 6 Shares
As consumers "cut the cord" on cable, savvy local marketers fill the void.
  • Mike Peters
  • 961 Reads 35 Shares
Influencer marketing: exploring its dark side.
  • Eddy Goldberg
  • 1,261 Reads 2 Shares
Consumer marketing news you can use – today! (We’ve made some changes.)
  • Eddy Goldberg
  • 1,117 Reads 3 Shares
5 CMOs tell how they prepare and execute a marketing plan.
  • Eddy Goldberg
  • 1,606 Reads 14 Shares
SPONSORED
Open a Big Blue Swim School Franchise
Big Blue Swim School focuses on creating Big Moments for children ages six months to 12 years old.
Q&A with Rotolo's Pizzeria senior vice president of marketing, Christina Bourg.
  • Franchise Update
  • 925 Reads 5 Shares
Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
  • Franchise Update
  • 1,801 Reads 174 Shares
If you don't have control over your data, you might be led in the wrong direction.
  • Scott East
  • 1,251 Reads 13 Shares
CMOs tell what they think are the 3 most important keys for today's marketing leaders.
  • Eddy Goldberg
  • 1,016 Reads 20 Shares
How Auntie Anne's creates loyal customers for its impulse purchase products
  • Nick Bergelt
  • 1,032 Reads 4 Shares
Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
  • Franchise Update
  • 1,496 Reads 5 Shares
Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
  • Franchise Update
  • 1,389 Reads 6 Shares
Make the most of your grand openings and lay the foundation for new unit success.
  • Sara Wykes
  • 1,291 Reads 8 Shares
8 Female Franchise Marketing Leaders Answer 10 Questions
  • Eddy Goldberg
  • 1,695 Reads 29 Shares
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