Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

RECENT HEADLINES

How cause marketing helps franchisee recruitment at Our Town America
  • Steven Sgroi
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Learn how these 11 brands identify, target, and engage with customers
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One of my close friends called me and said his son, who had recently graduated college, was looking for a good financial services firm he could do business with in the city where he was living.
  • John DiJulius
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The dual themes of the "customer journey" and "brand promise" dominated this year's Franchise Consumer Marketing Conference. Both played a role throughout Franchise Update's 8th annual FCMC,
  • Eddy Goldberg and Kerry Pipes
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If you're not on top of all your local reviews and websites, there could be a reputation crisis looming in your future.
  • Afif Khoury
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Every brand has a story - but not everyone knows how to tell it. Use these 5 tips to tell yours most effectively.
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Florida franchisees operating first-of-its-kind four brand automotive care location.
  • Multi-Unit Franchisee
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Learn how Club Pilates creates online ads that build loyalty and engage customers
  • Jessica Yarmey
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Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
  • Franchise Update
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New Research Explores Consumer Dining Habits and Motivators Changing the Way Diners Engage with Foodservice.
  • Multi-Unit Franchisee
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Previously, we discussed the importance of marketing to succeed in your franchise business. In this article, we dig into specific tactics, resources, and suggestions for attracting and retaining customers.
  • Eddy Goldberg
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SPONSORED
Open a Scooter's Coffee Franchise
The success of the Scooter's Coffee franchise is based upon a commitment to quality products, fast and accurate service, and always delivering with warm smile.
Multi-unit El Pollo Loco franchisee opens the brand's first location in Santa Rosa, California.
  • Multi-Unit Franchisee
  • 2,348
The marketing skills you'll need to grow your franchise business vary with the type of business you're in – as well as where and how you do business. Food, retail, and service businesses each require different marketing skills; storefront, mobile, and home-based businesses mean different approaches to finding customers; and the ways to attract customers are not the same for different industries or sectors (restaurants, senior care, or home repair service, for example).
  • Eddy Goldberg
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How many times have you heard, "A smile is free. It costs absolutely nothing to give but can mean the world to the person who receives it?"
  • John DiJulius
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If you couldn't make it to FCMC this year, here's a highlight reel.
  • Eddy Goldberg
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To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.
  • John DiJulius
  • 3,745
Planet Fitness Multi-Unit Operator Acquires Clubs in Alabama and Virginia with Plans to Open Additional Units in the Markets.
  • Multi-Unit Franchisee
  • 2,423
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
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Learn how 4 brands are using digital technology, plus tips from a marketing pro
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One of Church's Chicken's Largest Multi-Unit Operators is Bringing Newly Remodeled Restaurants to Texas Market.
  • Multi-Unit Franchisee
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Local businesses competing for customers' time and attention can improve their chances with these tactics
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SPONSORED
Open a Scissors and Scotch Franchise
Scissors & Scotch provides a badass grooming experience for men, and a kickass investment opportunity for you. We’re looking to expand nationwide, and are seeking business partners to join us.
Arby's Multi-Unit Operator Bringing Remodeled and Additional Units to Tucson Market.
  • Multi-Unit Franchisee
  • 8,943
Chicken Salad Chick is Expanding in Tennessee Thanks to Multi-Unit Operators Like Josh Patton.
  • Multi-Unit Franchisee
  • 9,503
One of Yogurtland's Most Successful Multi-Unit Operators is Bringing 8 More Locations to Dallas-Fort Worth Market.
  • Multi-Unit Franchisee
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8th Franchise Consumer Marketing Conference is coming up in June
  • Eddy Goldberg
  • 8,336
Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
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6 tips to help your PRs spending produce the results you want
  • Melissa DiGianfilippo
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Multi-unit operator adds a new Chicago location for Valvoline Instant Oil Change bringing the franchise operator's total number to 34 units across three states.
  • Multi-Unit Franchisee
  • 7,290
Why did the retail industry have a dismal 2017 despite high consumer confidence, historically low unemployment, and a growing U.S. economy? Typically these are the perfect conditions for retailers.
  • John DiJulius
  • 9,143
Dunkin' Brands 'Capitalizing on Convenience' With More Than 86 Non-Traditional Locations Now Open Nationwide.
  • Multi-Unit Franchisee
  • 10,224
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