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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Clayton Kendall
Clayton Kendall provides franchise communities nationwide with comprehensive branded merchandise programs leading to greater brand exposure, cost-savings, streamlined operations and brand compliance.
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Bonchon
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Bonchon
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Bonchon
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In the relationship economy the primary currency is the emotional connections made with customers, employees, and vendors.
  • John DiJulius
  • 1,129 Reads 4 Shares
Follow the "Four P's" of the sales process and watch your results improve.
  • Evan Hackel
  • 1,246 Reads 11 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 1,324 Reads 6 Shares
Five essential steps to creating an 'above and beyond' culture at your business.
  • John DiJulius
  • 1,156 Reads 18 Shares
"Revenge spending" is taking off as consumers shake off the Covid stay-at-home blues. Here’s how to cash in on it.
  • John DiJulius
  • 2,111 Reads 4 Shares
CMO Roundtable with Jane McPherson: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 1,216 Reads 9 Shares
Why it’s vital to add a ‘ fun’ customer service certification component to your customer service training
  • John DiJulius
  • 1,058 Reads 11 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
  • Kerry Pipes
  • 1,370 Reads 1 Shares
CMO Roundtable with Larisa Walega: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 1,182 Reads 1 Shares
How to launch a successful customer service initiative that is both effective and long-lasting
  • John DiJulius
  • 1,628 Reads 1 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
  • Kerry Pipes
  • 1,731 Reads 9 Shares
Fazoli's Restaurants
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Fazoli's Restaurants
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Fazoli's Restaurants
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Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
  • Bob Phibbs
  • 1,348 Reads 1 Shares
4 tips on why empowering employees to repair customer service failures will contribute mightily to your bottom line
  • John Tschohl
  • 1,334 Reads 1 Shares
Every organization that wants to be a service leader should stress the importance and benefits of remembering customers by name and include strategies to help employees do so.
  • John Tschohl
  • 1,748 Reads 10 Shares
Finding the right balance for your social media strategy means balancing centralized control with local market differences
  • Liane Caruso
  • 1,420 Reads 9 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
  • Franchise Update Media
  • 1,387 Reads
A look back at 10 marketing predictions for 2020 and beyond, published just months before Covid arrived
  • Eddy Goldberg
  • 3,272 Reads 184 Shares
Separate surveys show increased stress for consumer marketers and escalating expectations among consumers during Covid
  • Eddy Goldberg
  • 1,311 Reads 1 Shares
How do you stack up among the 6 crucial categories of customer experience?
  • John DiJulius
  • 1,825 Reads 17 Shares
A roundup of consumer marketing news and developments 4 months into 2021.
  • Eddy Goldberg
  • 1,223 Reads 1 Shares
Empower your employees to make decisions without a supervisor. Let them know they can do what they believe is the right thing for the customer.
  • John Tschohl
  • 1,560 Reads 9 Shares
Silvercrest
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Silvercrest
SPONSORED CONTENT
Silvercrest
SPONSORED CONTENT
Q&A with Christine Buscarino, Chief Marketing Officer at 200-unit Dale Carnegie
  • Franchise Update Media
  • 2,938 Reads 170 Shares
The post-Covid economy presents multiple opportunities for consumer marketers
  • Evan Hackel
  • 1,995 Reads 6 Shares
Q&A with Ashley Gundlach, Director of Marketing at British Swim School
  • Franchise Update Media
  • 2,207 Reads 78 Shares
After a full year of Covid, marketing executives discuss the changes they’ve seen
  • Eddy Goldberg
  • 2,109 Reads 4 Shares
What compelled 27-year-old Meagan Price to become Director of Franchise Marketing at American Family Care 
  • Franchise Update Media
  • 2,104 Reads 52 Shares
To improve your retail success and train your sales associates, follow these 10 best practices
  • Bob Phibbs
  • 1,704 Reads 48 Shares
When is the best time to invest in your customer experience? 18 months ago! When is the second-best time? NOW! Now is the time to make your organization’s customer experience your single biggest competitive advantage.
  • John DiJulius
  • 2,680 Reads 18 Shares
Q&A with Mandy Nowels, SVP of E-Commerce and Marketing at The Spice & Tea Exchange
  • Franchise Update Media
  • 1,644 Reads 3 Shares
Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
  • John Tschohl
  • 2,499 Reads 73 Shares
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