CMO Roundtable - Franchising.com

CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

RECENT HEADLINES

Restaurant Logistics
Restaurant Logistics partners with franchise-owned QSRs to handle all of your refund disputes across 3rd party delivery apps such as UberEats/Postmates, DoorDash, GrubHub, SkipTheDishes, and more.
Request Info
Learn More
IHOP
SPONSORED CONTENT
IHOP
SPONSORED CONTENT
IHOP
SPONSORED CONTENT
Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
  • Franchise Update Magazine
  • 1,541 Reads 8 Shares
Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement
  • Franchise Update Magazine
  • 2,572 Reads 23 Shares
Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
  • Franchise Update Magazine
  • 1,923 Reads 2 Shares
Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
  • Franchise Update Magazine
  • 1,815 Reads 1 Shares
Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
  • Franchise Update Magazine
  • 2,116 Reads 9 Shares
Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
  • Franchise Update Magazine
  • 2,264 Reads 19 Shares
Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.
  • Franchise Update Magazine
  • 2,339 Reads 9 Shares
Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
  • Franchise Update Magazine
  • 2,316 Reads
When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
  • Franchise Update Magazine
  • 3,585 Reads 71 Shares
When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
  • Franchise Update Media
  • 2,730 Reads 11 Shares
How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 2,342 Reads 2 Shares
Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
SPONSORED CONTENT
How technology is helping MassageLuXe measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 2,398 Reads 52 Shares
PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing
  • Franchise Update Media
  • 3,876 Reads 121 Shares
We asked Matt Coffey, Director of Marketing at Mosquito Authority, what social media channels he’s finding most effective for attracting quality leads.
  • Franchise Update Media
  • 7,023 Reads 21 Shares
How Title Boxing Club is using its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 4,011 Reads 49 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
  • Franchise Update
  • 6,052 Reads 29 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
  • Franchise Update
  • 4,676 Reads 4 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 6,114 Reads 6 Shares
How Stoner's Pizza Joint and Auntie Anne's create an exceptional customer experience.
  • Franchise Update
  • 4,742 Reads 20 Shares
What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
  • Franchise Update
  • 4,128 Reads 2 Shares
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
  • Franchise Update
  • 5,207 Reads 1 Shares
AnswerConnect
SPONSORED CONTENT
AnswerConnect
SPONSORED CONTENT
AnswerConnect
SPONSORED CONTENT
Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
  • Franchise Update
  • 8,642 Reads 6 Shares
Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
  • Franchise Update
  • 13,323 Reads 65 Shares
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
  • Franchise Update
  • 6,696 Reads 10 Shares
Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
  • Franchise Update
  • 4,418 Reads 1,021 Shares
At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
  • Franchise Update
  • 4,922 Reads 1,014 Shares
With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
  • Franchise Update
  • 4,431 Reads 1,021 Shares
How is social media changing and evolving, and how is your brand adapting and getting results?
  • Franchise Update
  • 4,728 Reads 1,014 Shares
From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
  • Franchise Update
  • 5,110 Reads 1,014 Shares
The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
  • Franchise Update
  • 4,998 Reads 1,021 Shares
Share This Page

Subscribe to our Newsletters