Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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  • HigherMe
    HigherMe was founded by a former multi-unit franchisee to optimize the hiring process. Our technology ensures you're hiring better quality candidates, reduces turnover and saves time and money.
  • Xpressdocs
    Xpressdocs' proprietary marketing platform houses a diverse mix of customizable products and programs, empowering franchisees to self-serve from a single location while franchisors maintain control over branding, messaging, and marketing spend.
Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve.
  • Tammy Cancela
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Time and speed of service are critical to the customer experience. Everyone in the organization has to understand how valuable time is to the customer.
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Unique New Study Analyzes More Than 740 Million Restaurant-related Social Media Posts To Determine What Restaurants Are Doing Right, Wrong, and Which Are The Most Beloved.
  • Multi-Unit Franchisee
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As many of you know, we're a distractible audience – you can't get away with doing the same thing again and again. You have to constantly be reinventing your message and ways to present your material.
  • Franchise Update Media
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A strong social media presence will help build your brand recognition, brand loyalty, customer traffic, and purchases. Here's what you need to know about the tools.
  • Zach Wilson
  • 6,701
Customers still like to speak with a real person by phone. Are you using the phone at your business and making it easy for your customers to get what they need?
  • Lisa Ford
  • 5,875
Tips for reaching customers with online and social media tools and understanding how to maximize these online resources to reach your customers quickly and effectively.
  • Eric Groves
  • 6,274
As an entrepreneur, you're often the face of your company, and your ability to capture attention, to fascinate others--clients, employees, strategic partners, influencers--can make or break a business.
  • Sally Hogshead
  • 4,967
It's a tough job but somebody's gotta do it. Facing off with a screaming, unreasonable, irrational customer represents the ultimate test of any employee's service skills.
  • John Tschohl
  • 6,609
It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
  • Multi-Unit Franchisee
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Franchising is a diverse world comprised of all kinds of brands, products, services, and opportunities.
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SPONSORED
Open a Jimmy John's Sandwiches Franchise
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
Hello? Is anybody there? One of the biggest problems sales people face with social media and technology is the lack of real, meaningful contact and communication.
  • Multi-Unit Franchisee
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While many small and medium-sized businesses have been quick to embrace free postings on social media networks, one-fourth of those active on social networks expect to spend more money to advertise on sites like Facebook, LinkedIn, and Twitter in 2014...
  • Multi-Unit Franchisee
  • 4,364
A couple of months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients.
  • Marsha Friedman
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"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
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A Gallup poll from earlier this year shed light on an ugly little secret in the business world: Most American workers either hate their jobs or don't care one way or the other about them.
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"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
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  • 6,617
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
  • Scott Klososky
  • 3,030
If you're not using social media as part of your recruiting process you should be.
  • Multi-Unit Franchisee
  • 4,004
"What's your best advice for women in business?" It's a question I hear frequently as more and more women strike out on their own, whether it's to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents.
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Confused about using social media as part of your consumer marketing toolkit? You're not alone.
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Open a Sonic Drive-In Franchise
Here's your chance to own a SONIC® Drive-in Franchise Restaurant. As the nation's largest drive-in chain, SONIC® has successfully served up hot, fresh, delicious made-to-order food for more than 60 year.
A new international survey of companies identifies some unique and surprising social media trends.
  • Multi-Unit Franchisee
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There has been loads of media attention directed toward Twitter, the 140-character micro-blogging service that allows people and businesses to communicate with their "followers."
  • Multi-Unit Franchisee
  • 4,663
I find it amazing that the delivery of high quality customer service is so uncommon even with all the talk and focus on the topic.
  • Lisa Ford
  • 4,041
Every business sector has its leaders, its standouts, its superstars. In franchising these are the Empire Builders, multi-unit and multi-brand franchisees who operate not one or two, but 10, 20, 100, or more franchised units.
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Those sanitarily questionable movable feasts that have rolled through America's cities for decades are being replaced.
  • Kerry Pipes
  • 30,692
Wisconsin-based Topper's Pizza just launched its first-ever "mobile pizza store" this past July. The brand is one of many testing the waters of mobile food delivery vehicles.
  • Kerry Pipes
  • 6,619
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 1,434
Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not!
  • Paul Segreto
  • 1,473
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference.
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