Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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  • HigherMe
    HigherMe was founded by a former multi-unit franchisee to optimize the hiring process. Our technology ensures you're hiring better quality candidates, reduces turnover and saves time and money.
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
  • Eddy Goldberg
  • 2,018
Better review your online review practices on Yelp and Google!
  • Matthew Van Deventer
  • 4,258
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
  • Eddy Goldberg
  • 7,039
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
  • Eddy Goldberg
  • 8,068
Women- and Millennial-Owned Businesses Most Likely to use Social Media in Their Operations, According to New Survey.
  • Multi-Unit Franchisee
  • 8,230
Social media marketing news you can use. This week: 1) 5 SMM metrics your C-suite cares about; 2) 5 years of Yelp data reveals shifting dining-out trends; 3) Facebook algorithm changes driving you up a tree?; 4) 25 tips and tricks to improve customer service; 5) the return of Pizza Hut's pie-ordering sneakers; 6) 8 news updates about loyalty/reward programs and delivery.
  • Eddy Goldberg
  • 9,436
How the opt-in local social media model can benefit your brand
  • Taylor Hulyksmith
  • 8,754
How to make the most of your national ad fund, engender cooperation, and boost sales
  • Lora Kellogg
  • 9,230
Trouble connecting with Millennials? Try Instagram and Snapchat!
  • Shawna Ford
  • 10,161
Social media marketing news you can use. This week: 1) 6 email marketing experts predict what's ahead in 2018; and 2) introducing the Consumer Marketing Technology Roundup, featuring news briefs about ordering kiosks from Diebold Nixdorf, new ways to market from Google AdWords, LevelUp's new Broadcast service, and Toast and SpeedETab teaming up to offer native mobile ordering for restaurants.
  • Eddy Goldberg
  • 10,340
Breadsmith's marketing manager outlines plans for using social media for local marketing in 2018
  • Jason Van Acker
  • 10,889
SPONSORED
Open a Uberrito Fresh Mex Franchise
Our customers want more than food. They want unique flavors, variety, and a great experience.
Social media marketing news you can use. This week: 1) Chicken Salad Chick offers 10 days of giveaways to celebrate its 10th anniversary; 2) Red Robin's $99 deal for 12 months of burgers sells out in one day; 3) Jason's Deli response to a data breach is a lesson in crisis management; and 4) Jack in the Box teams up with Snoop Dogg on a "Merry Munchie Meal" LTO ($4.20, of course) as recreational marijuana goes legal in California.
  • Eddy Goldberg
  • 14,061
Social media marketing news you can use. This week: 1) Wendy's Twitter team tells how they do it so well; 2) Chick-fil-A feeds thousands of stranded flyers at Atlanta's airport - on a Sunday!; 3) TGI Fridays integrates Amazon Pay and Alexa ordering; 4) Almost half of programmatic ad buyers don't know where their ads appear.
  • Eddy Goldberg
  • 29,466
Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve.
  • Tammy Cancela
  • 24,602
Time and speed of service are critical to the customer experience. Everyone in the organization has to understand how valuable time is to the customer.
  • John DiJulius
  • 17,369
Unique New Study Analyzes More Than 740 Million Restaurant-related Social Media Posts To Determine What Restaurants Are Doing Right, Wrong, and Which Are The Most Beloved.
  • Multi-Unit Franchisee
  • 8,109
As many of you know, we're a distractible audience – you can't get away with doing the same thing again and again. You have to constantly be reinventing your message and ways to present your material.
  • Franchise Update Media
  • 1,493
A strong social media presence will help build your brand recognition, brand loyalty, customer traffic, and purchases. Here's what you need to know about the tools.
  • Zach Wilson
  • 7,083
Customers still like to speak with a real person by phone. Are you using the phone at your business and making it easy for your customers to get what they need?
  • Lisa Ford
  • 6,104
Tips for reaching customers with online and social media tools and understanding how to maximize these online resources to reach your customers quickly and effectively.
  • Eric Groves
  • 6,514
As an entrepreneur, you're often the face of your company, and your ability to capture attention, to fascinate others--clients, employees, strategic partners, influencers--can make or break a business.
  • Sally Hogshead
  • 5,320
SPONSORED
Open a Homewatch CareGivers Franchise
Homewatch CareGivers gives entrepreneurs a proven path to financial success as well as the opportunity to make a positive change in the world. We are a home care franchise that provides customized care to elders and others who need daily assistance.
It's a tough job but somebody's gotta do it. Facing off with a screaming, unreasonable, irrational customer represents the ultimate test of any employee's service skills.
  • John Tschohl
  • 7,117
It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
  • Multi-Unit Franchisee
  • 6,301
Franchising is a diverse world comprised of all kinds of brands, products, services, and opportunities.
  • Multi-Unit Franchisee
  • 7,384
Hello? Is anybody there? One of the biggest problems sales people face with social media and technology is the lack of real, meaningful contact and communication.
  • Multi-Unit Franchisee
  • 3,788
While many small and medium-sized businesses have been quick to embrace free postings on social media networks, one-fourth of those active on social networks expect to spend more money to advertise on sites like Facebook, LinkedIn, and Twitter in 2014...
  • Multi-Unit Franchisee
  • 4,578
A couple of months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients.
  • Marsha Friedman
  • 3,569
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
  • Nate DaPore
  • 5,835
A Gallup poll from earlier this year shed light on an ugly little secret in the business world: Most American workers either hate their jobs or don't care one way or the other about them.
  • Multi-Unit Franchisee
  • 3,175
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
  • Nate DaPore
  • 6,995
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