Media

Finding the right mix of media options within your media budget is challenging, with choices more numerous every year. From programmatic and digital advertising to social media to traditional advertising and marketing channels such as TV, radio, print, and outdoor advertising, fitting it all into an effective media strategy is more critical than ever.

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    HigherMe was founded by a former multi-unit franchisee to optimize the hiring process. Our technology ensures you're hiring better quality candidates, reduces turnover and saves time and money.
Public relations is witnessing something of a tactical evolution these days, but at its core it's still all about communication and relationships. No two elements are more fundamental--or effective--in designing and executing a franchise PR strategy.
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The past few years have seen an increased use of animated cartoon by sponsors at Franchise Update Media conferences.
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The European Court of Justice dealt a defeat to Google and a victory for privacy advocates when it ruled that people in the EU have the right to have data about them deleted from online databases.
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Open a WineStyles Tasting Station Franchise
Turn your passion for wine, craft beer and gourmet food into a rewarding business opportunity. WineStyles Tasting Station is the largest wine boutique franchise concept dedicated to simplifying the wine and craft beer shopping experience.
With the Amended FTC Rule mandatory as of July 1, Franchise Update asked franchisors in different industries, and of varying size and maturity, for their thoughts on the pros and cons of using Item 19 of their FDD as a sales tool. Short answer: great idea, and a real competitive edge—as long as the brand is doing well and you keep it legal. The devil, as usual, is in the details.
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There are a lot of ties in life. In baseball, a tie goes to the runner. In the hiring process, a tie goes to the boss's son. Well, for customers choosing between competing stores, a tie often goes to the graphics.
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