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Media

Finding the right mix of media options within your media budget is challenging, with choices more numerous every year. From programmatic and digital advertising to social media to traditional advertising and marketing channels such as TV, radio, print, and outdoor advertising, fitting it all into an effective media strategy is more critical than ever.

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Mobile-friendly websites and responsive web design are now among the hottest topics in the online world.
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Open a Fantastic Sams Franchise
Fantastic Sams® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
With the Amended FTC Rule mandatory as of July 1, Franchise Update asked franchisors in different industries, and of varying size and maturity, for their thoughts on the pros and cons of using Item 19 of their FDD as a sales tool. Short answer: great idea, and a real competitive edge—as long as the brand is doing well and you keep it legal. The devil, as usual, is in the details.
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Sure, you're measuring your advertising spending and marketing budget. But are you measuring the numbers that matter? Savvy franchisors who do are reaping bigger rewards at significantly lower costs.
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There are a lot of ties in life. In baseball, a tie goes to the runner. In the hiring process, a tie goes to the boss's son. Well, for customers choosing between competing stores, a tie often goes to the graphics.
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